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WTH - PROJECT
MOSCOW
NOVEMBER 7, 2013

JENN LIM
CEO & CHIEF HAPPINESS OFFICER
TAKE A MOMENT TO
THINK…

?

WHAT ARE
YOUR GOALS
IN LIFE
WHAT IS YOUR GOAL IN
LIFE?
OUR BRAINS ARE
HARDWIRED TO
SEEK HAPPINESS.
YET WE’RE
SUPERBAD AT
PREDICTING
WHAT CAN
SUSTAIN IT.
•
•
•
•

“WHEN I GET _____, I’LL BE HAPPY”
“WHEN I ACHIEVE _____, I’LL BE HAPPY”
LOTTERY WINNERS
TERMINALLY INJURED OR DISABLED
REFLECTION

WHY AM I SO PASSIONATE
ABOUT HAPPINESS?

?

HOW DID
I GET
HERE
HAPPINESS

MT. KILI

ZAPPOS
CONSULTANT

GO
BEARS!
TIM
E

|

+

INTERNET
CONSULTANT

GREEN FIELD
Explored and
Prioritized

OH

@#$%
LAYOFF
LOSER
LOSS

ROCK
BOTTOM
“PEOPLE WILL FORGET WHAT
YOU SAID, PEOPLE WILL FORGET
WHAT YOU DID, BUT PEOPLE
WILL NEVER FORGET HOW YOU
MADE THEM

FEEL.”

— MAYA ANGELOU
“A WOMAN’S
DREAM CLOSET…”

ZAPPOS

KENTUCKY WAREHOUSE
EXPECTATIONS
EXPERIENCE
EMOTIONS
STORIES
CULTURE

PERSONAL
EMOTIONAL
CONNECTION
#1 PRIORITY?

CULTUR
RESEARCH SHOWS
WHAT MAKES
LONG-TERM SUSTAINABLE
BRANDS

CULTURE AND
HIGHER PURPOSE
HOW IS CULTURE
#1 PRIORITY?
•
•
•
•

HIRING FOR CULTURE
5 WEEKS OF TRAINING
$4000 OFFER TO QUIT
ZAPPOS CULTURE BOOK
THE
THE
CULTURE
CULTURE
BOOK
BOOK
THE CULTURE
BOOK
WHAT IS IT?

COMPLETELY UNEDITED
EXCEPT FOR TYPOS AND SPELLING

SNAPSHOT OF CULTURE
EVERY YEAR – WHAT’S
GOOD, WHAT DO WE NEED
TO IMPROVE
STARTED AS CULTURE BOOK,
NOW THE BRAND BOOK TOO
JAPAN AND BRAZIL LOVE ZAPPOS EVEN THOUGH ZAPPOS
DOESN’T SHIP THERE
FOR A COPY, JUST EMAIL ME
CORE
VALUES AT
ZAPPOS
6.

1.

Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
CULTURE

AND

CUSTOMER SERVICE

$2B COMPANY
1999 – TODAY

$1,000

Gross Sales $MM

800

600

400

200

‘00

‘01

‘02

‘03

‘04

‘05

‘06

‘07

‘08

NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION
SHARE VALUE AT THE TIME OF CLOSING
BEST WORKPLACES
VS. S&P 500

GREAT PLACE TO WORK/
FORTUNE MAGAZINE, 2010
AN EXPERIMENT IN

HAPPINESS AS A
BUSINESS MODEL

HOW

?

LESSONS LEARNED:
1.COMMITMENT
2.CORE VALUES
3.TRANSPARENCY
4.VISION
5.RELATIONSHIPS
6.THE RIGHT TEAM
AND CAN THEY BE
APPLIED TO YOU?
WHAT DOES THE
SCIENCE OF HAPPINESS
HAVE TO TELL US?

SOME DATA AND FRAMEWORKS
SOME FRAMEWORKS
LEARNED ALONG THE WAY…
LEARNED ALONG THE WAY…
TOP 5 I WISH’ES IN LIFE

#

…NOT
WORKED
SO HARD

1 …THE

COURAGE
TO LIVE

TRUE TO
MYSELF,
NOT THE
LIFE OF
WHAT
OTHERS
EXPECTED

I WISH
I HAD…

…THE COURAGE
TO EXPRESS MY
FEELINGS.
…LET MYSELF BE

…STAYED IN
TOUCH WITH

HAPPIER

FRIENDS

SOME FRAMEWORKS
LEARNED ALONG THE WAY…

- BRONNIE WARE
TOP 5 REGRETS OF DYING
HAPPINESS FRAMEWORK 1
LEVERS OF HAPPINESS
FIRST…
THERE WAS A
BOOK
550,000 COPIES SOLD
20 LANGUAGES/COUNTRIES
2010 BEST OF LISTS
NPR MARKETPLACE
INC. MAGAZINE
NEW YORK POST
READWRITEWEB
AMAZON CUSTOMER FAVORITE

#1 BESTSELLER LISTS

WHOA.

NYTIMES
WSJ
AMAZON
BARNES & NOBLE
BORDERS
I CAN
BE A
CMP!
THEN,

THE BUS TOUR…
FIRST…THERE WAS A

BOOK

THEN THERE WAS A

BUS TOUR
WE HEARD FROM AROUND THE
WORLD
NO MATTER WHAT
•BACKGROUND
•CULTURE
•IDEAS
•JOB

HAPPINESS

UNIFIED
BY THE
SAME
VISION
NOW…THE MOVEMENT

SCIENTIFIC SENSE
BUSINESS SENSE
HUMAN SENSE

TO SPREAD AND INSPIRE
HAPPINESS IN THE WORLD
HOW? The 3 C’s.

3100
Cities

110

Countries
(and counting!)
HAPPIER
COMPANIES

www.HappinessatWorkSurvey.com
HAPPINESS @WORK
BETTER RETENTION
SICK LEAVE 66%
BURNOUT 125%
TURNOVER 51%



GREATER ENGAGEMENT
SALES 37%
PRODUCTIVITY31%
CREATIVITY300%




PROFITS 33%

HARVARD BUSINESS REVIEW
JAN-FEB 2012
HAPPIER
COMMUNITIES

PAY HAPPINESS FORWARD.
100% of net profits to the
Happiness Movement
HAPPIER CITIES

REVITALIZING
DOWNTOWN VEGAS
WHAT
MATTERS IS
ALIGNMENT
AND
COMMITMENT
HOW CAN WE HELP?
FOR:
QUESTIONS
CULTURE BOOK
COPY OF THE PRESENTATION

JENN@DELIVERINGHAPPINESS.COM

JOIN THE MOVEMENT

DELIVERINGHAPPINESS.COM
FACEBOOK.COM/DELIVERINGHAPPINESS
TWITTER | @DHMOVEMENT | @DHMOVEMENTCEO
IMAGINE…
•BE TRUE TO OUR WEIRD SELVES
•LIVE OUR VALUES, PASSIONS AND
PURPOSE
•PRIORITIZE FOR LASTING,
SUSTAINABLE HAPPINESS
THEN DO.

THANK YOU!

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Editor's Notes

  1. WHAT DO CUSTOMERS EXPECT? WHAT DO CUSTOMERS ACTUALLY EXPERIENCE? WHAT EMOTIONS DO CUSTOMERS FEEL? WHAT STORIES DO THEY TELL THEIR FRIENDS? HOW CAN CULTURE CREATE MORE STORIES AND MEMORIES?