This document discusses the power of podcast marketing as an underutilized marketing channel. It notes that there are over 800,000 podcasts with over 29 million episodes available. Podcast listenership is growing and over 45% of podcast listeners have a household income over $250,000. The document provides tips for podcast marketing such as leveraging the host's relationship with their audience, having time to build trust with listeners, and repurposing podcast interviews for other marketing purposes. It concludes with contact information for Dennis Lewis to discuss podcast marketing strategies.

1. PODCAST
MARKETING
THE AMAZING POWER OF
APRIL, 2020

2. PODCAST MARKETING
ONE OF THE MOST
UNDERCONSIDERED
MARKETING CHANNELS.
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3. THE THREE BRAINS
THE MARKETING SECRET YOU CAN’T AFFORD TO IGNORE
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Abstract Thinking
CEREBRAL CORTEX
Emotions
LYMBIC BRAIN
Survival and reproduction.
REPTILIAN BRAIN
DECISIONS
The reptilian brain
controls the decision
making process.

4. WHY PODCASTS?
STATS
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1. There are over 800K podcasts
2. There are over 29 million podcast episodes
3. 32% of people in the U.S. have listened to a
podcast in the last month
4. Podcast growth is accelerating
5. 45% of podcast listeners have an annual
household income of more than $250K
6. 39% of small and medium-sized business
owners are podcast listeners

5. YOUR MESSAGE IS
INSTANTLY MORE
CREDIBLE.
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6. YOUARE LEVERAGING THE
HOST’S RELATIONSHIP WITH THEIR
AUDIENCE.
NEVER DEFRAUD THAT OPPORTUNITY.
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7. PODCAST MARKETING
THE AMAZING POWER OF
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1. Leverage the host’s relationship with their
audience.
2. You have time to build trust
3. The audience is investing in you
4. They have a long lifespan
5. Podcasts are great for SEO
6. Podcasts are awesome for list building
7. Podcast interviews are easy to repurpose

8. TIPS & BEST PRACTICES
PODCAST
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1. Be personal - showcase who you are
2. Understand who the audience is
3. Repeat your message - drive it home
4. Tell stories that illustrate your message
5. Have a media sheet for outreach
6. Be sure to promote your episode once its live
7. Have a clear call to action

9. QUESTIONS?

10. 10
Dennis Lewis
www.greenlight.digital
407-476-3836
dhlewis@greenlight.digital
LET’S TALK…