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COLIN GRAY
@THEPODCASTHOST
Crafting Life-Changing Audio
PODCASTING IN ACADEMIA
• The Power of Podcasting
• How You Can Use It
• Plan Your Own Show
• Non Tech Guide to Kit
• Audio Editing for Dummies
• Publishing to the World
WHO ARE YOU & WHAT DO YOU LISTEN TO?
THE PROBLEM TO SOLVE
ENGAGING FANS IN A NOISY WORLD. BUILDING TRUST. STANDING OUT.
https://www.flickr.com/photos/rafaelluque/
PODCASTING VS OTHER MEDIUMS
THE MULTIPLICATION OF ENGAGEMENT AND ATTENTION
WHO DO YOU CONNECT WITH?
HOW TO PODCAST IN ACADEMIA
LET’S DESIGN YOUR PODCAST
THE 4 PILLARS OF PODCAST STRATEGY
PAPA
The
Model
P
A
P
A
Purpose
A
P
A
Purpose
Audience
P
A
Purpose
Audience
Promotion
A
Purpose
Audience
Promotion
Approach
DIVING INTO THE TECHNOLOGY
EDITING YOUR SHOW
PUBLISHING TO THE WORLD
COLIN GRAY
@THEPODCASTHOST
Crafting Life-Changing Audio
Full Followup & ‘Next Steps’ Guide:
www.podHost.me/workshop
colin@thePodcastHost.com

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How to Podcast in Academia: Podcasting for teachers & Lecturers

Editor's Notes

  1. The difficulty with marketing these days is that brands aren’t trusted. We tend to have a default view that they’re out for our money and nothing else. I help individuals and businesses get their word out into a noisy world, really connect with people through personality and transaparncy. The aim of that is to engage people and create a community of loyal fans. Once you have that community you have a core set of buyers, and group of people that’ll do a lot of work for you in promoting your brand. Podcasting builds trust, credibility and visibility through broadcast. It is a technical process, however, which can be difficult to get started in. The Podcast Host makes podcasting easy, providing research based courses for the DIYers, and done-for-you production services for those looking to outsource.