The document outlines Rebecca Torvik's branding assignment which includes research on robot motion planning and assistive technologies, developing a brand for a self-packing AI suitcase called Mofecto, creating a Twitter campaign and analyzing statistics, and exploring a promotional podcast intro for sound design. Research covered real-time robot planning, object recognition tags for robots, and new processors enabling automation and manufacturing applications. The branding work involved naming the product, creating a brand character diagram, and example campaign strategies and statistics.

1. Branding Assignment Rebecca Torvik
FA 102a, Research, Product Proposal and
Transmedia Explorations

2. Branding Assignment Rebecca Torvik
Assignment Two, Research
http://www.kurzweilai.net/real-time-robot-motion-planning
Real-time robot-motion planning

3. Branding Assignment Rebecca Torvik
Assignment Two, Research
“For uncontrolled environments (such as homes), robot
motion planning has to be a lot smarter”
http://www.futurity.org/tags-let-robot-find-things-around-house-770972/

4. Branding Assignment Rebecca Torvik
Assignment Two, Research
“The new processor’s speed and power efficiency could
create many opportunities for automation.”
http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html

5. Branding Assignment Rebecca Torvik
Assignment Two, Research
“Power-efficient enough to be used in large-scale
manufacturing environments”
http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg

6. Branding Assignment Rebecca Torvik
“Quickly picking up and accurately moving an object in
a cluttered environment while evading obstacles)”
https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8
Assignment Two, Research

7. Branding Assignment Rebecca Torvik
Assignment Two, Future Product or Service
Self-packing AI Suitcase
•Knows what you need
•Locates and packs items
•Autonomous
http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need

8. Branding Assignment Rebecca Torvik
Naming Process
Assignment Three, Brand
Moving + efficiency + object + auto =
Mofecto

9. Branding Assignment Rebecca Torvik
Source for Brand Character Words
Effortless by Sabrina Ddumba
https://www.lyricsbox.com/sabina-ddumba-effortless-lyrics-vgw7gl1.html
Assignment Three, Brand

10. Branding Assignment Rebecca Torvik
Assignment Three, Brand
Brand Character Diagram
Mofecto
Persona Purpose
Language Tone
Good
Easy
Bright
Happiness
Float
Glowing
Loving
Sweet
Open
Effortless
New
Roll

11. Branding Assignment Rebecca Torvik
Assignment Four, Research
Tweeting Tips
1. Find Your Influencers
2. Repeat Your Tweets
3. Test Your Tweet Times
4. Focus on Language and Structure
5. Think About Daily Patterns
6. Manage Expectations

12. Branding Assignment Rebecca Torvik
Assignment Four, Research
A Winning Ad
1. Fit Your Goals
2. Target the Right Audience
3. Website Tag for Remarketing
4. Optimize Your Campaign

13. Branding Assignment Rebecca Torvik
Assignment Four, Research
Campaign Example
Esurance Contest
Sparks Engagement

14. Branding Assignment Rebecca Torvik
Assignment Four, Research
L’Oréal Paris #WorthSaying
Campaign
Campaign Example

15. Branding Assignment Rebecca Torvik
Assignment Four, Tweet 1

16. Branding Assignment Rebecca Torvik
Assignment Four, Tweet 2

17. Branding Assignment Rebecca Torvik
Assignment Four, Tweet 3

18. Branding Assignment Rebecca Torvik
Assignment Four, Revised Tweet

19. Branding Assignment Rebecca Torvik
Assignment Four, Revised Tweet

20. Branding Assignment Rebecca Torvik
Assignment Four, Revised Tweet

21. Branding Assignment Rebecca Torvik
Assignment Four, Tweet Statistics
Statistics
From Twitter
Statistics
From Buffer

22. Branding Assignment Rebecca Torvik
Assignment Four, Tweet Statistics
Statistics
From Twitter
Statistics
From Buffer

23. Branding Assignment Rebecca Torvik
Assignment Four, Tweet Statistics
Bitly CTR
Statistics
From Twitter
Statistics
From Buffer

24. Branding Assignment Rebecca Torvik
Assignment Five, Sound Design Exploration: Promotional Podcast Intro