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Branding Assignment Rebecca Torvik
FA 102a, Research, Product Proposal and
Transmedia Explorations
Branding Assignment Rebecca Torvik
Assignment Two, Research
http://www.kurzweilai.net/real-time-robot-motion-planning
Real-time robot-motion planning
Branding Assignment Rebecca Torvik
Assignment Two, Research
“For uncontrolled environments (such as homes), robot
motion planning has to be a lot smarter”
http://www.futurity.org/tags-let-robot-find-things-around-house-770972/
Branding Assignment Rebecca Torvik
Assignment Two, Research
“The new processor’s speed and power efficiency could
create many opportunities for automation.”
http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html
Branding Assignment Rebecca Torvik
Assignment Two, Research
“Power-efficient enough to be used in large-scale
manufacturing environments”
http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg
Branding Assignment Rebecca Torvik
Assignment Two, Research
“Quickly picking up and accurately moving an object in
a cluttered environment while evading obstacles)”
https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8
Branding Assignment Rebecca Torvik
Assignment Two, Future Product or Service
Self-packing AI Suitcase
•Knows what you need 

•Locates and packs items 

•Autonomous
http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need
Branding Assignment Rebecca Torvik
Naming Process
Assignment Three, Brand
Moving + efficiency + object + auto =

Mofecto 
Branding Assignment Rebecca Torvik
Assignment Three, Brand
Source for Brand Character Words
Effortless by Sabrina Ddumba
Branding Assignment Rebecca Torvik
Assignment Three, Brand
Brand Character Diagram
Mofecto
Persona Purpose
Language Tone
Sweet

Open

Bright
Happiness

Float

Glowing
Trust

Invest

Easy
Effortless

New

Roll

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Assignment 3 Final

  • 1. Branding Assignment Rebecca Torvik FA 102a, Research, Product Proposal and Transmedia Explorations
  • 2. Branding Assignment Rebecca Torvik Assignment Two, Research http://www.kurzweilai.net/real-time-robot-motion-planning Real-time robot-motion planning
  • 3. Branding Assignment Rebecca Torvik Assignment Two, Research “For uncontrolled environments (such as homes), robot motion planning has to be a lot smarter” http://www.futurity.org/tags-let-robot-find-things-around-house-770972/
  • 4. Branding Assignment Rebecca Torvik Assignment Two, Research “The new processor’s speed and power efficiency could create many opportunities for automation.” http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html
  • 5. Branding Assignment Rebecca Torvik Assignment Two, Research “Power-efficient enough to be used in large-scale manufacturing environments” http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg
  • 6. Branding Assignment Rebecca Torvik Assignment Two, Research “Quickly picking up and accurately moving an object in a cluttered environment while evading obstacles)” https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8
  • 7. Branding Assignment Rebecca Torvik Assignment Two, Future Product or Service Self-packing AI Suitcase •Knows what you need •Locates and packs items •Autonomous http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need
  • 8. Branding Assignment Rebecca Torvik Naming Process Assignment Three, Brand Moving + efficiency + object + auto = Mofecto 
  • 9. Branding Assignment Rebecca Torvik Assignment Three, Brand Source for Brand Character Words Effortless by Sabrina Ddumba
  • 10. Branding Assignment Rebecca Torvik Assignment Three, Brand Brand Character Diagram Mofecto Persona Purpose Language Tone Sweet Open Bright Happiness Float Glowing Trust Invest Easy Effortless New Roll