The document appears to be notes and research from Rebecca Torvik for a digital design project focused on street harassment and catcalling of women. It includes research materials on the negative impacts of catcalling and street harassment. It also documents the process of creating a logo and branding for a fictional organization called "Raschat" meant to raise awareness about these issues. This includes sketches of the logo, iterations with colors and typography, and applications of the logo to merchandise like t-shirts and a mock book cover addressing street harassment.

1. Rebecca Torvik Digital Design
Selected Social Media Post

2. Rebecca Torvik Digital Design
Theme
Street Harassment and
Catcalling Women.

3. Rebecca Torvik Digital Design
Research
Catcalling Isn’t A Compliment
-Street Harassment
is Demeaning and
Infuriating
http://thespinoff.co.nz/society/19-01-2017/i-aint-your-baby-an-
open-letter-to-all-cat-callers/

4. Rebecca Torvik Digital Design
Research
-Harassment is Harmful
-Sexual Objectification
Leads to Aggression
Towards Women
https://kar.kent.ac.uk/58966/ http://ergernissenvandemens.blogspot.com

5. Rebecca Torvik Digital Design
Research
Global Street Harassment Survey of
16,607 Respondents
-First Harassment
Results:
https://www.ihollaback.org/wp-content/uploads/2015/05/Infographic-
Cornell-Version-2.jpg

6. Rebecca Torvik Digital Design
https://www.diigo.com/user/rebeccatorvik
Research

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Background

48. Rebecca Torvik Digital Design
Cropping

49. Rebecca Torvik Digital Design
Use of Layers

50. Rebecca Torvik Digital Design
Contrast and Density Change

51. Rebecca Torvik Digital Design
Color Balance

52. Rebecca Torvik Digital Design
Image Rotation

53. Rebecca Torvik Digital Design
Burning and Dodging

54. Rebecca Torvik Digital Design
Saturating and De-Saturating

55. Rebecca Torvik Digital Design
Text Tool

56. Rebecca Torvik Digital Design
Combining Images with the Pen Tool

57. Rebecca Torvik Digital Design
Transposing Images Using Opacity

58. Rebecca Torvik Digital Design
Spot Healing and Healing Brush

59. Rebecca Torvik Digital Design
Magnetic and Regular Lasso Tool

60. Rebecca Torvik Digital Design
Magic Wand Tool

61. Rebecca Torvik Digital Design
Clone Tool

62. Rebecca Torvik Digital Design
Gradient Tool

63. Rebecca Torvik Digital Design
Black and White

64. Rebecca Torvik Digital Design
Spiral Style Tool

65. Rebecca Torvik Digital Design
Grain Style Tool

66. Rebecca Torvik Digital Design
Curves Tool

67. Rebecca Torvik Digital Design
Final Connotative Combined Image

68. Rebecca Torvik Digital Design
Rectangle Tool

69. Rebecca Torvik Digital Design
Fill Color and Stroke Color

70. Rebecca Torvik Digital Design
Selection Tool

71. Rebecca Torvik Digital Design
Direct Selection Tool

72. Rebecca Torvik Digital Design
Eraser Tool

73. Rebecca Torvik Digital Design
Line Tool

74. Rebecca Torvik Digital Design
Line Tool

75. Rebecca Torvik Digital Design
Knife Tool

76. Rebecca Torvik Digital Design
Text Tool and Text on a Path

77. Rebecca Torvik Digital Design
Blob Brush Tool

78. Rebecca Torvik Digital Design
Gradient Tool

79. Rebecca Torvik Digital Design
Pen Tool

80. Rebecca Torvik Digital Design
Delete Anchor Point Tool

81. Rebecca Torvik Digital Design
Shear Tool

82. Rebecca Torvik Digital Design
Effects

83. Rebecca Torvik Digital Design
Combine Two Paths

84. Rebecca Torvik Digital Design
Fonts

85. Rebecca Torvik Digital Design
Type Effects

86. Rebecca Torvik Digital Design
Making Designs with Pen Tool
Secret

87. Rebecca Torvik Digital Design
Grain Effect

88. Rebecca Torvik Digital Design
Width Tool

89. Rebecca Torvik Digital Design
Words to Create Organization Name
GroupMe
Snapchat
Target
Street
Harassment
Objectify

90. Harassment + Snapchat = Raschat
New name reveals the dangerous reality of catcatcalling by combining a
harsh and casual term.
Rebecca Torvik Digital Design
Created Organization Name

91. Rebecca Torvik Digital Design
Reference Images

92. Rebecca Torvik Digital Design
Logo Sketches

93. Rebecca Torvik Digital Design
Logo, Version 1

94. Rebecca Torvik Digital Design
Logo, Version 2

95. Rebecca Torvik Digital Design
Final Logo

96. Rebecca Torvik Digital Design
Logo With Color
Greys and reds symbolizes catcalling’s threatening nature

97. Rebecca Torvik Digital Design
Logo With Typography
The typography helps to portray power

98. Rebecca Torvik Digital Design
Front of T-shirt with Logo / Logotype

99. Rebecca Torvik Digital Design
Back of T-shirt with Manipulated Image

100. Rebecca Torvik Digital Design
Other Applications of the Logo / Logotype

101. Rebecca Torvik Digital Design
Book Cover Research, 1

102. Rebecca Torvik Digital Design
Book Cover Research, 2

103. Rebecca Torvik Digital Design
Book Cover Research, 3

104. Rebecca Torvik Digital Design
Book Sleeve in Place
It’sNot a
Compliment
T eStrugglesof Street Harrassment
“Hey baby”
“Smileforme”
“Sexy Legs M
ami”
“Nice tits”“Ow Ow!”
“Slow
down beautiful”“W
hat’sw
rongsexy?”
“Damnn” “Hey shorty”
“Shakethatass”
RebeccaTorvik
“Comeheredarling”
“W
hereyago
inbaby?”
RebeccaTorvik
It’sNotaCompliment
Praisefor RebeccaTorvik and
It’sNot aCompliment
“RebeccaTorvik haswritten amust-read primer…Read thisbook - and
learn from oneof thebest.”
—KatherineBradley, Founder and President of T eCityBridgeGirlsin
Danger Foundation
“If theart of livingistheability to usemisfortunein aconstructive
fashion, RebeccaTorvik hasprovided asuperb exampleof how thisisto
beaccomplished . . . A passionateand grippingbook which I will share
with many of my personal and professional friends.”
—Dr. BruceJay, Professor of Psychology, Harvard University
“A heart-felt, wise, honest, and revolutionizingbook.”
—SueKorn, Author of Gaveit Her All, Founder and Director of Rockish,
LifeTimeAchievment Winner
“T isisalovely book, amovingaccount of adif cult passage, full of heart
and wisdom. It’sNot aCompliment sharesan eyeopeningand
enlighteninglesson and it issureto serveasasupport, inspiration and
companion for many.”
—Sharon Salzberg, Author, TrustingYour Own Experiences, Director of
T eTreatment and LearningCenters
“An amazingbook – so comprehensive, relevant, quotable, practical,
doableand inspirational.”
—Dr. SteveTi, Author of 7 Habitsof Highly Ef ectivePeopleand T e8th
Habit: From Ef ectivenessto Greatness