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Branding Assignment Rebecca Torvik
FA 102a, Research, Product Proposal and
Transmedia Explorations
Branding Assignment Rebecca Torvik
Assignment Two, Research
http://www.kurzweilai.net/real-time-robot-motion-planning
Real-time robot-motion planning
Branding Assignment Rebecca Torvik
Assignment Two, Research
“For uncontrolled environments (such as homes), robot
motion planning has to be a lot smarter”
http://www.futurity.org/tags-let-robot-find-things-around-house-770972/
Branding Assignment Rebecca Torvik
Assignment Two, Research
“The new processor’s speed and power efficiency could
create many opportunities for automation.”
http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html
Branding Assignment Rebecca Torvik
Assignment Two, Research
“Power-efficient enough to be used in large-scale
manufacturing environments”
http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg
Branding Assignment Rebecca Torvik
“Quickly picking up and accurately moving an object in
a cluttered environment while evading obstacles)”
https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8
Assignment Two, Research
Branding Assignment Rebecca Torvik
Assignment Two, Future Product or Service
Self-packing AI Suitcase
•Knows what you need 

•Locates and packs items 

•Autonomous
http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need
Branding Assignment Rebecca Torvik
Naming Process
Assignment Three, Brand
Moving + efficiency + object + auto =

Mofecto 
Branding Assignment Rebecca Torvik
Source for Brand Character Words
Effortless by Sabrina Ddumba
https://www.lyricsbox.com/sabina-ddumba-effortless-lyrics-vgw7gl1.html
Assignment Three, Brand
Branding Assignment Rebecca Torvik
Assignment Three, Brand
Brand Character Diagram
Mofecto
Persona Purpose
Language Tone
Good

Easy

Bright
Happiness

Float

Glowing
Loving

Sweet

Open
Effortless

New

Roll
Branding Assignment Rebecca Torvik
Assignment Four, Research
Tweeting Tips
1. Find Your Influencers
2. Repeat Your Tweets
3. Test Your Tweet Times
4. Focus on Language and Structure
5. Think About Daily Patterns
6. Manage Expectations
Branding Assignment Rebecca Torvik
Assignment Four, Research
A Winning Ad
1. Fit Your Goals
2. Target the Right Audience
3. Website Tag for Remarketing
4. Optimize Your Campaign
Branding Assignment Rebecca Torvik
Assignment Four, Research
Campaign Example
Esurance Contest
Sparks Engagement
Branding Assignment Rebecca Torvik
Assignment Four, Research
L’Oréal Paris #WorthSaying
Campaign
Campaign Example
Branding Assignment Rebecca Torvik
Assignment Four, Tweet 1
Branding Assignment Rebecca Torvik
Assignment Four, Tweet 2
Branding Assignment Rebecca Torvik
Assignment Four, Tweet 3
Branding Assignment Rebecca Torvik
Assignment Four, Revised Tweet
Branding Assignment Rebecca Torvik
Assignment Four, Revised Tweet
Branding Assignment Rebecca Torvik
Assignment Four, Revised Tweet
Branding Assignment Rebecca Torvik
Assignment Four, Tweet Statistics
Statistics
From Twitter
Statistics
From Buffer
Branding Assignment Rebecca Torvik
Assignment Four, Tweet Statistics
Statistics
From Twitter
Statistics
From Buffer
Branding Assignment Rebecca Torvik
Assignment Four, Tweet Statistics
Bitly CTR
Statistics
From Twitter
Statistics
From Buffer
Branding Assignment Rebecca Torvik
Assignment Six

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Final Images

  • 1. Branding Assignment Rebecca Torvik FA 102a, Research, Product Proposal and Transmedia Explorations
  • 2. Branding Assignment Rebecca Torvik Assignment Two, Research http://www.kurzweilai.net/real-time-robot-motion-planning Real-time robot-motion planning
  • 3. Branding Assignment Rebecca Torvik Assignment Two, Research “For uncontrolled environments (such as homes), robot motion planning has to be a lot smarter” http://www.futurity.org/tags-let-robot-find-things-around-house-770972/
  • 4. Branding Assignment Rebecca Torvik Assignment Two, Research “The new processor’s speed and power efficiency could create many opportunities for automation.” http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html
  • 5. Branding Assignment Rebecca Torvik Assignment Two, Research “Power-efficient enough to be used in large-scale manufacturing environments” http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg
  • 6. Branding Assignment Rebecca Torvik “Quickly picking up and accurately moving an object in a cluttered environment while evading obstacles)” https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8 Assignment Two, Research
  • 7. Branding Assignment Rebecca Torvik Assignment Two, Future Product or Service Self-packing AI Suitcase •Knows what you need •Locates and packs items •Autonomous http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need
  • 8. Branding Assignment Rebecca Torvik Naming Process Assignment Three, Brand Moving + efficiency + object + auto = Mofecto 
  • 9. Branding Assignment Rebecca Torvik Source for Brand Character Words Effortless by Sabrina Ddumba https://www.lyricsbox.com/sabina-ddumba-effortless-lyrics-vgw7gl1.html Assignment Three, Brand
  • 10. Branding Assignment Rebecca Torvik Assignment Three, Brand Brand Character Diagram Mofecto Persona Purpose Language Tone Good Easy Bright Happiness Float Glowing Loving Sweet Open Effortless New Roll
  • 11. Branding Assignment Rebecca Torvik Assignment Four, Research Tweeting Tips 1. Find Your Influencers 2. Repeat Your Tweets 3. Test Your Tweet Times 4. Focus on Language and Structure 5. Think About Daily Patterns 6. Manage Expectations
  • 12. Branding Assignment Rebecca Torvik Assignment Four, Research A Winning Ad 1. Fit Your Goals 2. Target the Right Audience 3. Website Tag for Remarketing 4. Optimize Your Campaign
  • 13. Branding Assignment Rebecca Torvik Assignment Four, Research Campaign Example Esurance Contest Sparks Engagement
  • 14. Branding Assignment Rebecca Torvik Assignment Four, Research L’Oréal Paris #WorthSaying Campaign Campaign Example
  • 15. Branding Assignment Rebecca Torvik Assignment Four, Tweet 1
  • 16. Branding Assignment Rebecca Torvik Assignment Four, Tweet 2
  • 17. Branding Assignment Rebecca Torvik Assignment Four, Tweet 3
  • 18. Branding Assignment Rebecca Torvik Assignment Four, Revised Tweet
  • 19. Branding Assignment Rebecca Torvik Assignment Four, Revised Tweet
  • 20. Branding Assignment Rebecca Torvik Assignment Four, Revised Tweet
  • 21. Branding Assignment Rebecca Torvik Assignment Four, Tweet Statistics Statistics From Twitter Statistics From Buffer
  • 22. Branding Assignment Rebecca Torvik Assignment Four, Tweet Statistics Statistics From Twitter Statistics From Buffer
  • 23. Branding Assignment Rebecca Torvik Assignment Four, Tweet Statistics Bitly CTR Statistics From Twitter Statistics From Buffer
  • 24. Branding Assignment Rebecca Torvik Assignment Six