The Oppikoppi music festival is an annual event held in Limpopo, South Africa that focuses on showcasing South African music talent. In 2012, the festival took place from August 9-11 and attracted over 20,000 attendees, most of whom were women between the ages of 18 and 34. Conversations about the festival took place on social media and referenced the event using keywords like #Oppikoppi and #Oppikoppi2012.

1. Oppikoppi Festival
Case Study:
Reporting period:
9 August 2012 – 13
August 2012
Author – Lerato Makofane

2. Formalities
This case study is based on comments about the Oppikoppi festival
which took place from the 9th - the 11th of August 2012.
It is based on English comments from around the world,
gathered via saidWot.
If you would like us to do this for your brand or for something you
are passionate about, please contact us on:
www.saidwot.com|infosa@saidwot.com

3. Background
Oppikoppi festival is a music festival held at the
Oppikoppi farm, Northam in Limpopo.
This annual event started in 1994 which started with 27 local
acts/performances.
The festival focuses on mainly South African music talent and
attracts thousands every year.
Over 20 000 in attendance in 2012.

4. Where did the conversation take place
All conversations took place on
Social Media.

5. What was said?

6. Audience
A large percentage of the audience were women between the ages of
18 and 34

7. Statistics
Keywords used by the audience:
• #Oppikoppi
• #Oppikoppi18
• @oppikoppifest
• Oppikoppi
• Oppikoppi 2012
• #Oppikoppi2012

8. Images
Oppikoppi Farm

9. More Information