Marketing professionals often hear about the PMP certification, yet have difficulty understand what is it, why take it and what are the benefits to their profession and careers.
Here's a presentation to help demystify the Project Management Professional (PMP) certification for marketers / marketeers:
- what is Project Management and its body of knowledge
- the benefits and contexts in which it applies to Marketing
- how certified professionals make the most out of the PMP and translate that into a Marketing career
- BONUS: Project Management vs. Product Management comparison #ProdMgmt
~ Andre Piazza
This is training report of chittaranjan locomotives works. This is useful for those student who want to give presentation in collage which is held in 7th semester. In this report , you will find brief introduction of clw, locomotives parts , about electric engines and manufacturing shops in clw.
MRT policy and city sustainability are inextricably linked. In the era of globalization, city authorities recognize the need for their city to compete in the global marketplace, and MRT is seen to be part of the ‘package’ to attract investment. The effectiveness of MRT will influence the city’s future. For a rapidly growing city like Dhaka, MRT decisions will undoubtedly be a great strategic approach. But the burning question for decision-makers is how to balance the sometimes conflicting objectives of poverty alleviation and controlling congestion with its associated pollution and safety costs within the means of government budgets. Large cities in developing world are centers of economic growth and magnets for poor people from the countryside. That is why, a research is urgent required to identify the deficiencies of existing mass transit system and to find out alternative options for solving the problems to improve the transport situation in Dhaka Metropolitan. So the development of MRT systems should be carried out in a favorable condition within the context of a city development plan and transport strategy.
This is training report of chittaranjan locomotives works. This is useful for those student who want to give presentation in collage which is held in 7th semester. In this report , you will find brief introduction of clw, locomotives parts , about electric engines and manufacturing shops in clw.
MRT policy and city sustainability are inextricably linked. In the era of globalization, city authorities recognize the need for their city to compete in the global marketplace, and MRT is seen to be part of the ‘package’ to attract investment. The effectiveness of MRT will influence the city’s future. For a rapidly growing city like Dhaka, MRT decisions will undoubtedly be a great strategic approach. But the burning question for decision-makers is how to balance the sometimes conflicting objectives of poverty alleviation and controlling congestion with its associated pollution and safety costs within the means of government budgets. Large cities in developing world are centers of economic growth and magnets for poor people from the countryside. That is why, a research is urgent required to identify the deficiencies of existing mass transit system and to find out alternative options for solving the problems to improve the transport situation in Dhaka Metropolitan. So the development of MRT systems should be carried out in a favorable condition within the context of a city development plan and transport strategy.
The Ministry of Road Transport & Highways has taken up detailed review of National Highways (NHs) network with a view to improve road connectivity to coastal / border areas, backward areas, religious places, tourist places, construction / rehabilitation / widening of about 1,500 major bridges and 200 Railway Over Bridges (ROBs) / Railway Under Bridges (RUBs) on NHs, improvement of newly declared NHs providing connectivity to District Head Quarters, Connectivity Improvement Program for Char-Dham (Kedarnath, Badrinath, Yamunothri & Gangothri in Uttarakhand) under proposed Bharatmala
5 Steps to become a Social Media Influencer
I facilitated a discussion with Dell employees, leaders and social media influencers around the 5 steps to become a Social Media Influencer during #Social1Up (Dell Social Media and Communities UnConference) held in Fall 2013 and Spring 2014.
Here are the key takeaways from our conversation. Enjoy!
~ Andre Piazza
@AndreAtDell
www.linkedin.com/in/AndrePiazza
www.slideshare.net/apiazza
The Ministry of Road Transport & Highways has taken up detailed review of National Highways (NHs) network with a view to improve road connectivity to coastal / border areas, backward areas, religious places, tourist places, construction / rehabilitation / widening of about 1,500 major bridges and 200 Railway Over Bridges (ROBs) / Railway Under Bridges (RUBs) on NHs, improvement of newly declared NHs providing connectivity to District Head Quarters, Connectivity Improvement Program for Char-Dham (Kedarnath, Badrinath, Yamunothri & Gangothri in Uttarakhand) under proposed Bharatmala
5 Steps to become a Social Media Influencer
I facilitated a discussion with Dell employees, leaders and social media influencers around the 5 steps to become a Social Media Influencer during #Social1Up (Dell Social Media and Communities UnConference) held in Fall 2013 and Spring 2014.
Here are the key takeaways from our conversation. Enjoy!
~ Andre Piazza
@AndreAtDell
www.linkedin.com/in/AndrePiazza
www.slideshare.net/apiazza
PMBOK® Guide 5th edition Processes Flow in English - Simplified VersionRicardo Viana Vargas
THERE'S A NEW VERSION AVAILABLE: https://www.slideshare.net/ricardo.vargas/pmbok-guide-processes-flow-6th-edition-simplified-version
In this simplified version of the PMBOK® Guide 5th edition Processes Flow only the 47 processes names are show, without their inputs, tools and techniques and outputs.
Italy by Car - Travel Class
What if you could get to know one of the most fascinating countries at your own pace? We will explore Rome's historic sites, crisscross the fields of Tuscany, hike the mountains and the coast of Liguria, be inspired by the Florence's art and ride a Ferrari car in Maranello while enjoying the very traditional Italian cuisine. In this travel class, you will learn how to plan an itinerary, lodging and meals along with exclusive tips for renting / driving a car in Italy and securing tickets for Serie A Italian soccer matches.
~ Andre Piazza @AndreAtDell
Showpad and eloy water: activating indirect sales channels to scale growthSHOWPAD NV
Establishing good relationships with sales channels has become a strategic advantage, as it enables companies to reach new target markets and scale their business. However, a lot of companies struggle with effectively managing these channels.
Check out the slides of this recorded webinar and get insights on how Showpad’s sales enablement platform supported Eloy Water's stellar growth and gave them control on the messaging and branding of their sales channels.
Otherwise, take a look at the On-Demand recording: http://content.showpad.com/webinar-activate-indirect-sales-channels-scale-business-growth
Making a Mobile Workplace: Sales Enablement - March 26 Webinar: SHOWPAD NV
This webinar was co-sponored by TabTimes and featured a case study from Accuvant. The one hour session covered:
How tablets drive a more engaging face-to-face conversation in unusual locations
How to manage complex content delivery for educated buyers on a tablet
How Accuvant makes sure +200 sales reps always have the right content at their fingertips
To see the on-demand recording go to:
https://attendee.gotowebinar.com/recording/963800364439248898
SiriusDecisions: Why sales enablement is essential for your B2B growth strate...SHOWPAD NV
Growth is a crucial objective for any successful business. More than 52% of executives expect to grow 10 - 20 percent year-over-year. However, growth requires excellent coordination between a company's sales & marketing team. During this webinar, you'll learn how sales enablement aligns your sales and marketing organizations, and how it's key to successful B2B growth.
Energy management is taking time management to the next step, It's finding the peaks and valleys of the day and exploiting them for all their worth. Here are 8 tips for maximizing your energy- and making your day more productive and fulfilling.
In less than a week, anyone can memorize the 47 processes from PMBOK fifth edition effectively and forever. This is useful tool to aid you when attempting to answer harder questions on the test.
Kaizen, Nemawashi and a Project Management Work CellJeff_Marsh
Overview: Kaizen, Nemawashi and a Project Management Work Cell.
As Project Managers we are well trained in conducting and implementing traditional “Lessons Learned” as part of the project life cycle. However, for longer projects typically lasting over 6 months, the potential lag in the discovery and incorporation of improvements to the ongoing project management may miss important opportunities to achieve the project goals at lesser costs in time and energy. This workshop applies a few pages from the Lean Manufacturing and Toyota Production System playbooks to explore opportunities to contemporaneously improve what happens in a “Project Management Work Cell”.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Андрій Татчин «Особливості розвитку Проектного Менеджера у великій організації»Lviv Startup Club
Андрій Татчин «Особливості розвитку Проектного Менеджера у великій організації»
Сайт конференції: http://pmday.com.ua
Youtube: http://bit.ly/PMDayVid
Linkedin: http://bit.ly/PMDayLin
A presentation I held in Helsinki Microsoft Flux 15th of October about Product Management for Founders. A very broad overview of the essential product management skills, tools and processes founders need to know about. And some common barriers for startups in adopting good product management practices.
Why outsource at all, why Scrum and how to find a perfect candidate to do the job?
What are the advantages of reading the e-book?
#Better understanding of basic Scrum, Agile and outsourcing method,
#Understanding of the importance of group work and consequences of that approach,
#Understanding of business value that comes with getting project done in Scrum,
#Better understanding and need of preparedness for making a project in Scrum.
Why outsource at all, why Scrum and how to find a perfect candidate to do the job?
Advantages of reading the e-book:
Better understanding of basic Scrum, Agile and outsourcing method,
Understanding of the importance of group work and consequences of that approach,
Understanding of business value that comes with getting project done in Scrum,
Better understanding and need of preparedness for making a project in Scrum.
Who says that if you are a developer, you stay a developer for the rest of your work life?
Who says that if you are a Senior developer, you have all the skills to become a Project Manager?
The aim of my Master Thesis is giving a general overview about the Project Management and how the profession of Project Manager should not be undervalued in a Team especially if we speak about Virtual Context like distributed teams or remote working.
I will discuss the nowadays state of the art technique, trying to understand which one best meets the requirements of an IT project.
I will also try to expose the limitation of Traditional Management but also the limitation of brand new technique like Agile.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
3. 3
Project Management History
NASA utilized Project
Management knowledge
extensively while
executing very complex
projects where
constraints and risks
existed in levels rarely
seen before
4. 4
Project Management: current relevance
• Customer Experience
• Cross-functional teams
• Highly specialized tasks
• Slim budgets
• Complex organizations
• Dynamic markets
• Multiple stakeholders
all at once!
6. 6
Define: Project
<< a temporary endeavor designed to produce
a unique product, service or result with a
defined beginning and end, undertaken to meet
unique goals and objectives, typically to bring
about beneficial change or added value >>
14. 14
• Complexity keeps
growing over the
PMBOK versions
• Integration area
provides sanity
backbone to all
areas
How the 47 processes interrelate
according to PMBOK 5th Edition
16. 16
Project Management Triple Constraints
Risk
Think of it this way: “How would I operate if I were constantly
bound and restrained?”
That’s the job of the Project Manager and the Project Team
17. 17
Project Management Multiple Constraints
It gets complicated
this diagram only covers
time / cost / quality
scope and risk not shown
here
Project Management
aims at solving these type
of problems
18. 18
Project Management Laws Trivia: match columns!
1. Augustine’s Law
2. Lakein’s Law
3. Saint Exupéry’s Law
4. Fitzgerald’s Law
5. Parkinson’s Law
6. Constantine’s Law
7. Graham’s Law
8. Murphy’s Law
9. O’Brochta’s Law
10. Kinser’s Law
a. << Work expands to fill the time
available >>
b. << Failing to plan is planning to fail >>
c. << Project management is about
applying common sense with
uncommon discipline >>
d. << A fool with a tool is still a fool >>
19. 19
Project Management Laws Trivia: match columns!
1. Augustine’s Law
2. Lakein’s Law
3. Saint Exupéry’s Law
4. Fitzgerald’s Law
5. Parkinson’s Law
6. Constantine’s Law
7. Graham’s Law
8. Murphy’s Law
9. O’Brochta’s Law
10. Kinser’s Law
a. << Work expands to fill the time
available >>
b. << Failing to plan is planning to fail >>
c. << Project management is about
applying common sense with
uncommon discipline >>
d. << A fool with a tool is still a fool >>
22. 22
Building High-Performing Teams
Time
learning about
each other
challenging
each other
working with
each other
working as oneteam
dynamics
PM role directing /
telling
coaching /
selling
supporting /
participating
delegating
23. 23
Building High-Performing Teams
Time
Solid project
management will attempt
at storming and then
norming as early as
possible so norming
happens during planning
and peak of performance
is reached early during
execution
24. 24
24 ways to refocus a team
Source: https://anethicalisland.wordpress.com/2013/06/24/27-ways-to-refocus-a-team/
25. 25
Negotiation Styles
what’s your / theirs most
/ least common
negotiation style?
To improve yourself,
work on both ends (most
/ least common)
learn how to move
negotiations from one
style to another
learn how to exit
negotiations gracefully
29. 29
PMP Certification: go / no go decision in 9 questions
1. Do you meet the minimum requirements to qualify to take the exam?
2. How established are your current project management methodologies and
are they working?
3. How unique/repeatable are your projects from one to the next?
4. How complex are your projects (cost, time, scope, risk, stakeholders), and do
they need more planning attention and documentation than just a timeline?
5. Is PMP certification revered within your organization, by outside
stakeholders, or within your industry?
6. Are you interested in a leadership / mentoring role within your project
management operation?
7. Would you benefit from networking with other PMP professionals?
8. Is advancing in the project management career field a priority, and do you
look to remain “marketable” for future job opportunities in the discipline?
9. Do you have the time and motivation to get through the process?
Source: AMA – American Management Association
31. 31
Project Management in Marketing: most frequent areas
1. Agency
2. Creative (Campaign, Messaging, Product Marketing)
3. Programs
4. Product Management
5. Digital
6. Transformation / Change Mgmt
7. Operations (Ops / business as usual is the opposite of Project Management. Though, there are still
some PM areas within Ops to enable change, programs or delivery)
32. 32
Project Management for Marketers - Summary
1. Relevant topic
2. Fantastic body of knowledge
3. Variety of skills and experience required to be a great project manager
4. Certification may be a professional distinction
5. Certification requires study (2-6 months of heavy study), experience (3+ years) and on-going
dedication to maintain it
My approach to PMP Certification: once you decide to GO for it
a. Align yourself with project-oriented role / ensure on-the-job experience
b. Focus study in one knowledge area at a time
c. Find a mentor to guide you and avoid pitfalls
d. Leverage free courses (Coursera, SABA, etc) and resources (blogs, video, etc)
e. Find the right books to study
Confidence will build up gradually (1-3 years)
THEN… take the test
33. 33
Some books for PM or PMP study
Vijay Verma explains the
fundamentals of Human Dimensions
for Project Management here. It’s an
older book; a classic, nevertheless
While I studied for the PMP certification test, I
browsed through several books. This had
more visuals than any other book, and its
approach seemed to build upon the things I
had already learned (a great refresher!) and
extend the knowledge from there.
34. 34
BONUS: Project Management vs. Product Management
Guidance for transitioning: Start with Project Management
1. Get real experience with Project Management
2. Get a role in areas close to Product Management
3. Get a role in Product Management
Project Product
• Lifecycle
• What, Why
• Externally focused (Customer, Market)
• Max Value, new Rev streams
• Process
• When, How
• Internally focused (Business, Capabilities)
• Max Quality, Min Risk via Constraints
Cross-functional deliverables
Strategic objectives
Customer Experience
35. 35
Questions? Get in touch - often!
Fortune 50 Marketing leader ★
"The energy of a Sales maker, the brains of an Engineer"
Andre Piazza, PMP
Linkedin.com/in/AndrePiazza
@AndreAtDell
Slideshare.net/Apiazza