Presentation done at the "China-branded Mobile Handsets Conference" in March 2008 in Beijing. Some ideas on how Japan could inspire China for handset innovation, and some general market comparisons.

1. Handsets innovation
Learning from Japan’s mobile market
Benjamin Joffe | March 08
Managing Director | Plus Eight Star Ltd

2. Agenda
1. Is Japan useful to look at?
2. Are Japanese makers successful?
3. What can we learn from Japan?

3. 1. Why look at Japan?

4. Mobile subscribers
100 mln 500 mln

5. ARPU
450 RMB 90 RMB

6. High value customers

7. Revenues of mobile carriers
490bln RMB 450bln RMB

8. Prepaid/postpaid ratio
5% prepaid 65% prepaid

9. More stable business

10. Stronger control
by mobile carriers

11. Easier to introduce
Products services