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ERNET OPERAT ES A LOT LIKE
 THE INT




THE MUSIC VIDEO FOR KARMA PO
                              LICE
IT STALKS US AT A PREDATORY PACE




SHINING ITS BLINDING
                       BEAM OF COMPETITIO
                                         N
TO SURVIVE YOU NEED THE GUTS
                             TO




        STARE IT DOWN
YOU MUST THINK QUICK




AND FIGHT BACK WITH SOMETHING AWESOME
“
The customer used to get their content in physical stores, and
then it changed to by-mail and kiosks. We’re building out all
those platforms, and it doesn’t happen overnight. Like I said,
it’s remodeling a house: it’s not easy, it’s not cheap, and it’s
not fast.”




                                                 SIZE DOES MATTER
?
WHO SAID IT?




               SIZE DOES MATTER
JIM KEYES
CEO, Blockbuster




                   SIZE DOES MATTER
200



NETFLIX                          100


                                  0



                                 50

BLOCKBUSTER




                                 100

OCT 09                  OCT 10




              SIZE DOES MATTER
THE ARGUMENT, THEN?




                      SIZE DOES MATTER
STOP THINKING BIG.




                     SIZE DOES MATTER
We implore you:

THINK SMALL.




                  SIZE DOES MATTER
SIZE DOES MATTER


 Clay Parker Jones   &   Alexander Chung
SMALL DIFFERENCES
“
 IT IS PRECISELY THE MINOR
DIFFERENCES IN PEOPLE WHO
 ARE OTHERWISE ALIKE THAT
FORM THE BASIS OF FEELINGS
OF HOSTILITY BETWEEN THEM.
          Sigmund Freud

                          SIZE DOES MATTER
SIZE DOES MATTER
SIZE DOES MATTER
SIZE DOES MATTER
It’s our tendency to view communities we inhabit as
exceptional, even when they’re not.




                                               SIZE DOES MATTER
If we’re willing to go to war over the interpretation of words
in a book, we’re likely to dismiss a marketing idea that doesn’t
recognize what makes us special.




                                                 SIZE DOES MATTER
Build experiences that recognize the things that distinguish
one community from an outwardly similar Other.




                                                SIZE DOES MATTER
FRIDGES
“
ANY CUSTOMER CAN HAVE
A CAR PAINTED ANY COLOR
    THAT HE WANTS...
 SO LONG AS IT IS BLACK.
          Henry Ford



                       SIZE DOES MATTER
GAIN
Q2 Profit, BN
Panasonic
                                   84 ¥
                     LOSS
            ¥
                52
                                    SIZE DOES MATTER
The Economist




“
In Indonesia, Panasonic found that fridges need big
compartments to store lots of two-litre water bottles:
Indonesians boil water to purify it in the morning and then
place it in the fridge to cool.”




                                                SIZE DOES MATTER
Energy Efficient A/C       A/C With Cool Housing




    INDIA
                       &     CHINA




                                         SIZE DOES MATTER
Products developed in Japan
Panasonic


2009                          2010




                                     SIZE DOES MATTER
It’s less expensive today to create products that are
customized per a region, country, or individual.




                                                  SIZE DOES MATTER
Create experiences that are particular, taking into account
what customers need and want. And don’t be afraid to have
them do the designing for you.




                                                SIZE DOES MATTER
Henry, we’ve got it from here.




                                 SIZE DOES MATTER
FIELD
MICE
“
   BODY SIZE IS THE MOST
  IMPORTANT TRAIT OF AN
ORGANISM, FUNDAMENTALLY
INFLUENCING ITS ABILITY TO
 SURVIVE AND REPRODUCE.”
      Lomolino & Perault, Conservation Biology

                                                 SIZE DOES MATTER
-15 %
    SIZE DOES MATTER
Habitats for everything – ideas included – are shrinking by
the day. In some industries, they’re shrinking by the hour.
And the mouse that eats lives to see the next one.




                                                SIZE DOES MATTER
When competition for resources becomes fierce, smaller
budgets and tighter focus rule the day.




                                             SIZE DOES MATTER
Pay for focus and targeting. Otherwise, don’t pay.




                                                 SIZE DOES MATTER
FIJI
“
 EVERY ACTION THAT IS NOT
CUSTOMARY IS EITHER WRONG
    OR, IF IT IS RIGHT, IS A
  DANGEROUS PRECEDENT.
            F.M. Cornford



                            SIZE DOES MATTER
“
IT FOLLOWS THAT NOTHING
SHOULD EVER BE DONE FOR
     THE FIRST TIME.
         F.M. Cornford




                         SIZE DOES MATTER
How easy is it to build a methodology in your environment?




                                              SIZE DOES MATTER
FIJI
AUSTRALIA                     CHILE
2,000 MILES               7,000 MILES




                     SIZE DOES MATTER
GODFREY BALDACCHINO




    FIJI




   CONSTRAINTS
                      SIZE DOES MATTER
FIJI


                                                   WIDER AUDIENCES




CURSED BY DEPENDANCE, LIMITED ACCESS AND ISOLATION

          TRADE AGREEMENTS           RESOURCES




                             SOLUTIONS
                                                 SIZE DOES MATTER
FIJI


                              VALUE PROPOSITIONS




THEY STEAL, EXTEND AND REFRAME

     TALENT   RELATIONSHIPS




                                            SIZE DOES MATTER
If we limit the number of variables within a project, team
members have more time to incubate on resourceful
solutions. Take away scope and increase autonomy.




                                                SIZE DOES MATTER
Daydream about Fiji.




                       SIZE DOES MATTER
POVERTY
“
   THERE IS TREMENDOUS
VARIATION IN THE WORLD THAT
    WE OFTEN OVERLOOK.
           Hans Rosling




                          SIZE DOES MATTER
$1    $10   $100




AFRICA
$1    $10          $100




               OECD
AFRICA
$1                    $10          $100




         LATIN AMERICA         OECD
AFRICA
$1                        $10          $100




            EASTERN EUROPE

         LATIN AMERICA             OECD
AFRICA
$1                             $10          $100




         EAST ASIA



                 EASTERN EUROPE

              LATIN AMERICA             OECD
AFRICA
$1                                  $10          $100
         SOUTH ASIA




           EAST ASIA



                      EASTERN EUROPE

                LATIN AMERICA                OECD
AFRICA
That doesn’t paint a very clear picture, does it?




                                                    SIZE DOES MATTER
4 million people use Foursquare. Who cares?




                                              SIZE DOES MATTER
JUNE 20TH 2010
                           3593 CHECKINS
                           12:30 PM




4:00 AM   8:00 AM   12:00 PM          4:00 PM   8:00 PM   12:00 AM   4:00 AM



                                                            SIZE DOES MATTER
Once we start thinking smaller, sponsors will be happier
giving us money and results will be easier to measure.




                                                SIZE DOES MATTER
MICRO
FINANCE
Segment project into discrete objectives
Definition




                                           OBJECTIVE



                               PROJECT     OBJECTIVE



                                           OBJECTIVE




                                                       SIZE DOES MATTER
Agree on success metrics for each objective
Negotiation




                      AGENT                   SPONSOR

                      OBJECTIVE               PAYMENT TERMS



                      OBJECTIVE               PAYMENT TERMS



                      OBJECTIVE               PAYMENT TERMS




                                                              SIZE DOES MATTER
Loan money and complete objectives
Spend




                          OBJECTIVE       LOAN

          AGENT                                     SPONSOR
                         PAYMENT TERM   OBJECTIVE




                                                     SIZE DOES MATTER
!   AN IDEA


  IMAGINE BUDGETS
OPERATED UNDER A
MICRO-FINANCING MODEL.


                    SIZE DOES MATTER
Sponsors can determine the aggregate rate of return on their
investment by viewing performance of their numerous loans.




                                               SIZE DOES MATTER
It would also help an organization see where it’s most
effective at spending money.




                                                SIZE DOES MATTER
BANNER
ADS
INCENTIVES




 INTERACTIVITY




EMOTIONAL APPEAL




   ANIMATION




                   SIZE DOES MATTER
Impact of content and design elements on banner ad CTR, 2003
The Journal of Advertising Research


     INCENTIVES            INTERACTIVITY        EMOTIONAL APPEAL        ANIMATION
12                    12                   12                      12

10                   10                    10                      10

 8                    8                     8                       8

6                     6                     6                      6

4                     4                     4                      4

 2                    2                     2                       2

0                     0                     0                      0
VIOLIN
“
 BE PRECISE. A LACK OF
PRECISION IS DANGEROUS
 WHEN THE MARGIN OF
   ERROR IS SMALL.
        Donald Rumsfeld


                          SIZE DOES MATTER
Just for fun, Rummy also said...




                                   SIZE DOES MATTER
“
DEATH HAS A TENDENCY TO
ENCOURAGE A DEPRESSING
     VIEW OF WAR.
        Donald Rumsfeld




                          SIZE DOES MATTER
“
OSAMA IS EITHER ALIVE AND
WELL OR ALIVE AND NOT TOO
   WELL OR NOT ALIVE.
         Donald Rumsfeld




                           SIZE DOES MATTER
“
 NEEDLESS TO SAY, THE
 PRESIDENT IS CORRECT.
WHATEVER IT WAS HE SAID.
         Donald Rumsfeld




                           SIZE DOES MATTER
“
 I’M NOT INTO THIS DETAIL
STUFF. I’M MORE CONCEPTY.
         Donald Rumsfeld




                           SIZE DOES MATTER
Okay. Back to the concepty stuff.




                                   SIZE DOES MATTER
BUSKER


         METRO STATION
$32
JOSHUA BELL
4 YEARS OLD
JOSHUA BELL
              Made a guitar out of rubber bands.
14 YEARS OLD
JOSHUA BELL
              Appeared as a soloist with the Philadelphia
              Orchestra.
18 YEARS OLD
JOSHUA BELL
              Debuted at Carnegie Hall.
40 YEARS OLD
JOSHUA BELL
              Sold out Boston Symphony Hall at $100 a seat.
Without the right framing, most digital initiatives will suffer
the same fate as a virtuoso busking at a train station.




                                                 SIZE DOES MATTER
Don’t be happy with waste.



                             IF YOU THROW MONEY IN
OUTCOME LEVEL ONE




 OUTCOME LEVEL TWO                           JOSHUA BELL; LOC: METRO STATION



OUTCOME LEVEL THREE




OUTCOME LEVEL FOUR



                      JOSHUA BELL; LOC: CARNEGIE HALL
OUTCOME LEVEL ONE




 OUTCOME LEVEL TWO    MAKE SURE IT DOESN’T END UP HERE



OUTCOME LEVEL THREE




OUTCOME LEVEL FOUR
MEDIA
“
  POPULAR CULTURE HAS, ON
   AVERAGE, GROWN MORE
 COMPLEX AND CHALLENGING
OVER THE PAST THIRTY YEARS.
          Steven Berlin Johnson


                                  SIZE DOES MATTER
Dragnet    Sopranos
I Love Lucy   Seinfeld

                   SIZE DOES MATTER
Market Share
Selected News Properties


                           60%

                NEWSPAPERS

                           50%
                                 -9.2%
                           40%



           NETWORK TV NEWS
                           30%
                                 +100.5%
                           20%   -26.3%
       NATIONAL PUBLIC RADIO
                           10%




                           0%




                                    SIZE DOES MATTER
But scale isn’t everything.




                              SIZE DOES MATTER
“
BECAUSE WE ARE A PREMIUM
  PRODUCT [+$100 ANNUAL
 SUBSCRIPTION] WE HAVE A
VERY DIFFERENT MODEL THAN
    MOST PUBLISHERS.
        Alan Press, The Economist


                                    SIZE DOES MATTER
ALAN PRESS, THE ECONOMIST




“
The reality is that there is a growing demand among the
educated for intelligent news, analysis and entertainment
that challenges, amuses and informs.




                                                SIZE DOES MATTER
Health Indicators, 2009
The Economist




                           6% Growth
             CIRCULATION                 PROFITS




     1.4             MM                 $92             MM
                           26% Growth




                                                   SIZE DOES MATTER
How much money does your app make with 1.4MM users?




                                           SIZE DOES MATTER
Seriously, scale isn’t everything.




                                     SIZE DOES MATTER
DESIGN FOR THE THINGS
THAT MAKE COMMUNITIES
  UNIQUE AND SPECIAL.




                         SIZE DOES MATTER
DESIGN AND PRODUCE
MULTIPLE VERSIONS THAT
 APPRECIATE LOCALITY.




                         SIZE DOES MATTER
BE LIKE THE FIELD MOUSE.
 GET SMALLER AS WHEN
COMPETITION INCREASES.




                           SIZE DOES MATTER
USE SMALLNESS AND RARITY
  TO CREATE DIVERGENCE.




                           SIZE DOES MATTER
BREAK UP BUDGETS INTO
 SMALLER CHUNKS AND
  JUDGE INDIVIDUALLY.




                        SIZE DOES MATTER
CREATE INNOVATION FUNDS
WITH ACCOUNTABLE SPONSORS
    AND DISCRETE GOALS.




                            SIZE DOES MATTER
DON’T TRY SO HARD.




                     SIZE DOES MATTER
REJECT WASTE.




                SIZE DOES MATTER
STICK WITH WHAT MAKES
   YOU DIFFERENT. AND DON’T
BE AFRAID OF A SMALL AUDIENCE.




                                 SIZE DOES MATTER
THINK SMALL
STOP THINKING BIG.




                     SIZE DOES MATTER
We repeatedly solve for problems that are too big for us.




                                                SIZE DOES MATTER
Every idea can be divided into smaller and
easier-to-solve particles.




                                             SIZE DOES MATTER
When it comes time to take action, your job is to assemble
these particles or, simply, allow a forum for them to co-exist.




                                                  SIZE DOES MATTER
Small ideas that, when brought together, solve problems
greater than the sum of their parts.




                                               SIZE DOES MATTER
W HEN HE PULLS A KNIFE




YOU PULL A GUN




                            SIZE DOES MATTER
We implore you:

THINK SMALL.




                  SIZE DOES MATTER

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Size Does Matter

  • 1. ERNET OPERAT ES A LOT LIKE THE INT THE MUSIC VIDEO FOR KARMA PO LICE
  • 2. IT STALKS US AT A PREDATORY PACE SHINING ITS BLINDING BEAM OF COMPETITIO N
  • 3. TO SURVIVE YOU NEED THE GUTS TO STARE IT DOWN
  • 4. YOU MUST THINK QUICK AND FIGHT BACK WITH SOMETHING AWESOME
  • 5. “ The customer used to get their content in physical stores, and then it changed to by-mail and kiosks. We’re building out all those platforms, and it doesn’t happen overnight. Like I said, it’s remodeling a house: it’s not easy, it’s not cheap, and it’s not fast.” SIZE DOES MATTER
  • 6. ? WHO SAID IT? SIZE DOES MATTER
  • 7. JIM KEYES CEO, Blockbuster SIZE DOES MATTER
  • 8. 200 NETFLIX 100 0 50 BLOCKBUSTER 100 OCT 09 OCT 10 SIZE DOES MATTER
  • 9. THE ARGUMENT, THEN? SIZE DOES MATTER
  • 10. STOP THINKING BIG. SIZE DOES MATTER
  • 11. We implore you: THINK SMALL. SIZE DOES MATTER
  • 12. SIZE DOES MATTER Clay Parker Jones & Alexander Chung
  • 14. “ IT IS PRECISELY THE MINOR DIFFERENCES IN PEOPLE WHO ARE OTHERWISE ALIKE THAT FORM THE BASIS OF FEELINGS OF HOSTILITY BETWEEN THEM. Sigmund Freud SIZE DOES MATTER
  • 18. It’s our tendency to view communities we inhabit as exceptional, even when they’re not. SIZE DOES MATTER
  • 19. If we’re willing to go to war over the interpretation of words in a book, we’re likely to dismiss a marketing idea that doesn’t recognize what makes us special. SIZE DOES MATTER
  • 20. Build experiences that recognize the things that distinguish one community from an outwardly similar Other. SIZE DOES MATTER
  • 22. “ ANY CUSTOMER CAN HAVE A CAR PAINTED ANY COLOR THAT HE WANTS... SO LONG AS IT IS BLACK. Henry Ford SIZE DOES MATTER
  • 23. GAIN Q2 Profit, BN Panasonic 84 ¥ LOSS ¥ 52 SIZE DOES MATTER
  • 24. The Economist “ In Indonesia, Panasonic found that fridges need big compartments to store lots of two-litre water bottles: Indonesians boil water to purify it in the morning and then place it in the fridge to cool.” SIZE DOES MATTER
  • 25. Energy Efficient A/C A/C With Cool Housing INDIA & CHINA SIZE DOES MATTER
  • 26. Products developed in Japan Panasonic 2009 2010 SIZE DOES MATTER
  • 27. It’s less expensive today to create products that are customized per a region, country, or individual. SIZE DOES MATTER
  • 28. Create experiences that are particular, taking into account what customers need and want. And don’t be afraid to have them do the designing for you. SIZE DOES MATTER
  • 29. Henry, we’ve got it from here. SIZE DOES MATTER
  • 31. BODY SIZE IS THE MOST IMPORTANT TRAIT OF AN ORGANISM, FUNDAMENTALLY INFLUENCING ITS ABILITY TO SURVIVE AND REPRODUCE.” Lomolino & Perault, Conservation Biology SIZE DOES MATTER
  • 32. -15 % SIZE DOES MATTER
  • 33. Habitats for everything – ideas included – are shrinking by the day. In some industries, they’re shrinking by the hour. And the mouse that eats lives to see the next one. SIZE DOES MATTER
  • 34. When competition for resources becomes fierce, smaller budgets and tighter focus rule the day. SIZE DOES MATTER
  • 35. Pay for focus and targeting. Otherwise, don’t pay. SIZE DOES MATTER
  • 36. FIJI
  • 37. “ EVERY ACTION THAT IS NOT CUSTOMARY IS EITHER WRONG OR, IF IT IS RIGHT, IS A DANGEROUS PRECEDENT. F.M. Cornford SIZE DOES MATTER
  • 38. “ IT FOLLOWS THAT NOTHING SHOULD EVER BE DONE FOR THE FIRST TIME. F.M. Cornford SIZE DOES MATTER
  • 39. How easy is it to build a methodology in your environment? SIZE DOES MATTER
  • 40. FIJI AUSTRALIA CHILE 2,000 MILES 7,000 MILES SIZE DOES MATTER
  • 41. GODFREY BALDACCHINO FIJI CONSTRAINTS SIZE DOES MATTER
  • 42. FIJI WIDER AUDIENCES CURSED BY DEPENDANCE, LIMITED ACCESS AND ISOLATION TRADE AGREEMENTS RESOURCES SOLUTIONS SIZE DOES MATTER
  • 43. FIJI VALUE PROPOSITIONS THEY STEAL, EXTEND AND REFRAME TALENT RELATIONSHIPS SIZE DOES MATTER
  • 44. If we limit the number of variables within a project, team members have more time to incubate on resourceful solutions. Take away scope and increase autonomy. SIZE DOES MATTER
  • 45. Daydream about Fiji. SIZE DOES MATTER
  • 47. THERE IS TREMENDOUS VARIATION IN THE WORLD THAT WE OFTEN OVERLOOK. Hans Rosling SIZE DOES MATTER
  • 48. $1 $10 $100 AFRICA
  • 49. $1 $10 $100 OECD AFRICA
  • 50. $1 $10 $100 LATIN AMERICA OECD AFRICA
  • 51. $1 $10 $100 EASTERN EUROPE LATIN AMERICA OECD AFRICA
  • 52. $1 $10 $100 EAST ASIA EASTERN EUROPE LATIN AMERICA OECD AFRICA
  • 53. $1 $10 $100 SOUTH ASIA EAST ASIA EASTERN EUROPE LATIN AMERICA OECD AFRICA
  • 54. That doesn’t paint a very clear picture, does it? SIZE DOES MATTER
  • 55. 4 million people use Foursquare. Who cares? SIZE DOES MATTER
  • 56. JUNE 20TH 2010 3593 CHECKINS 12:30 PM 4:00 AM 8:00 AM 12:00 PM 4:00 PM 8:00 PM 12:00 AM 4:00 AM SIZE DOES MATTER
  • 57. Once we start thinking smaller, sponsors will be happier giving us money and results will be easier to measure. SIZE DOES MATTER
  • 59. Segment project into discrete objectives Definition OBJECTIVE PROJECT OBJECTIVE OBJECTIVE SIZE DOES MATTER
  • 60. Agree on success metrics for each objective Negotiation AGENT SPONSOR OBJECTIVE PAYMENT TERMS OBJECTIVE PAYMENT TERMS OBJECTIVE PAYMENT TERMS SIZE DOES MATTER
  • 61. Loan money and complete objectives Spend OBJECTIVE LOAN AGENT SPONSOR PAYMENT TERM OBJECTIVE SIZE DOES MATTER
  • 62. ! AN IDEA IMAGINE BUDGETS OPERATED UNDER A MICRO-FINANCING MODEL. SIZE DOES MATTER
  • 63. Sponsors can determine the aggregate rate of return on their investment by viewing performance of their numerous loans. SIZE DOES MATTER
  • 64. It would also help an organization see where it’s most effective at spending money. SIZE DOES MATTER
  • 66. INCENTIVES INTERACTIVITY EMOTIONAL APPEAL ANIMATION SIZE DOES MATTER
  • 67. Impact of content and design elements on banner ad CTR, 2003 The Journal of Advertising Research INCENTIVES INTERACTIVITY EMOTIONAL APPEAL ANIMATION 12 12 12 12 10 10 10 10 8 8 8 8 6 6 6 6 4 4 4 4 2 2 2 2 0 0 0 0
  • 69. “ BE PRECISE. A LACK OF PRECISION IS DANGEROUS WHEN THE MARGIN OF ERROR IS SMALL. Donald Rumsfeld SIZE DOES MATTER
  • 70. Just for fun, Rummy also said... SIZE DOES MATTER
  • 71. “ DEATH HAS A TENDENCY TO ENCOURAGE A DEPRESSING VIEW OF WAR. Donald Rumsfeld SIZE DOES MATTER
  • 72. “ OSAMA IS EITHER ALIVE AND WELL OR ALIVE AND NOT TOO WELL OR NOT ALIVE. Donald Rumsfeld SIZE DOES MATTER
  • 73. “ NEEDLESS TO SAY, THE PRESIDENT IS CORRECT. WHATEVER IT WAS HE SAID. Donald Rumsfeld SIZE DOES MATTER
  • 74. “ I’M NOT INTO THIS DETAIL STUFF. I’M MORE CONCEPTY. Donald Rumsfeld SIZE DOES MATTER
  • 75. Okay. Back to the concepty stuff. SIZE DOES MATTER
  • 76. BUSKER METRO STATION
  • 77. $32
  • 79. 4 YEARS OLD JOSHUA BELL Made a guitar out of rubber bands.
  • 80. 14 YEARS OLD JOSHUA BELL Appeared as a soloist with the Philadelphia Orchestra.
  • 81. 18 YEARS OLD JOSHUA BELL Debuted at Carnegie Hall.
  • 82. 40 YEARS OLD JOSHUA BELL Sold out Boston Symphony Hall at $100 a seat.
  • 83. Without the right framing, most digital initiatives will suffer the same fate as a virtuoso busking at a train station. SIZE DOES MATTER
  • 84. Don’t be happy with waste. IF YOU THROW MONEY IN
  • 85. OUTCOME LEVEL ONE OUTCOME LEVEL TWO JOSHUA BELL; LOC: METRO STATION OUTCOME LEVEL THREE OUTCOME LEVEL FOUR JOSHUA BELL; LOC: CARNEGIE HALL
  • 86. OUTCOME LEVEL ONE OUTCOME LEVEL TWO MAKE SURE IT DOESN’T END UP HERE OUTCOME LEVEL THREE OUTCOME LEVEL FOUR
  • 87. MEDIA
  • 88. “ POPULAR CULTURE HAS, ON AVERAGE, GROWN MORE COMPLEX AND CHALLENGING OVER THE PAST THIRTY YEARS. Steven Berlin Johnson SIZE DOES MATTER
  • 89. Dragnet Sopranos I Love Lucy Seinfeld SIZE DOES MATTER
  • 90. Market Share Selected News Properties 60% NEWSPAPERS 50% -9.2% 40% NETWORK TV NEWS 30% +100.5% 20% -26.3% NATIONAL PUBLIC RADIO 10% 0% SIZE DOES MATTER
  • 91. But scale isn’t everything. SIZE DOES MATTER
  • 92. “ BECAUSE WE ARE A PREMIUM PRODUCT [+$100 ANNUAL SUBSCRIPTION] WE HAVE A VERY DIFFERENT MODEL THAN MOST PUBLISHERS. Alan Press, The Economist SIZE DOES MATTER
  • 93. ALAN PRESS, THE ECONOMIST “ The reality is that there is a growing demand among the educated for intelligent news, analysis and entertainment that challenges, amuses and informs. SIZE DOES MATTER
  • 94. Health Indicators, 2009 The Economist 6% Growth CIRCULATION PROFITS 1.4 MM $92 MM 26% Growth SIZE DOES MATTER
  • 95. How much money does your app make with 1.4MM users? SIZE DOES MATTER
  • 96. Seriously, scale isn’t everything. SIZE DOES MATTER
  • 97.
  • 98. DESIGN FOR THE THINGS THAT MAKE COMMUNITIES UNIQUE AND SPECIAL. SIZE DOES MATTER
  • 99. DESIGN AND PRODUCE MULTIPLE VERSIONS THAT APPRECIATE LOCALITY. SIZE DOES MATTER
  • 100. BE LIKE THE FIELD MOUSE. GET SMALLER AS WHEN COMPETITION INCREASES. SIZE DOES MATTER
  • 101. USE SMALLNESS AND RARITY TO CREATE DIVERGENCE. SIZE DOES MATTER
  • 102. BREAK UP BUDGETS INTO SMALLER CHUNKS AND JUDGE INDIVIDUALLY. SIZE DOES MATTER
  • 103. CREATE INNOVATION FUNDS WITH ACCOUNTABLE SPONSORS AND DISCRETE GOALS. SIZE DOES MATTER
  • 104. DON’T TRY SO HARD. SIZE DOES MATTER
  • 105. REJECT WASTE. SIZE DOES MATTER
  • 106. STICK WITH WHAT MAKES YOU DIFFERENT. AND DON’T BE AFRAID OF A SMALL AUDIENCE. SIZE DOES MATTER
  • 108. STOP THINKING BIG. SIZE DOES MATTER
  • 109. We repeatedly solve for problems that are too big for us. SIZE DOES MATTER
  • 110. Every idea can be divided into smaller and easier-to-solve particles. SIZE DOES MATTER
  • 111. When it comes time to take action, your job is to assemble these particles or, simply, allow a forum for them to co-exist. SIZE DOES MATTER
  • 112. Small ideas that, when brought together, solve problems greater than the sum of their parts. SIZE DOES MATTER
  • 113. W HEN HE PULLS A KNIFE YOU PULL A GUN SIZE DOES MATTER
  • 114. We implore you: THINK SMALL. SIZE DOES MATTER