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T4
Session	
  
4/16/2015	
  1:00	
  PM	
  
	
  
	
  
	
  
"Plotting a Better Beer with
Geolocation:
An Untappd Case Study"
	
  
Presented by:
Greg Avola
Untappd	
  
	
  
	
  
	
  
	
  
	
  
Brought	
  to	
  you	
  by:	
  
	
  
	
  
	
  
340	
  Corporate	
  Way,	
  Suite	
  300,	
  Orange	
  Park,	
  FL	
  32073	
  
888-­‐268-­‐8770	
  ·∙	
  904-­‐278-­‐0524	
  ·∙	
  sqeinfo@sqe.com	
  ·∙	
  www.sqe.com
Greg Avola
Untappd
Living in the craft beer haven of New York City, Greg Avola is the co-founder
and CTO of Untappd, a mobile beer check-in service. Some people enjoy
reading books, others enjoy watching movies, but Greg’s passion is to code.
Being able to combine his passion for development and craft beer allowed
Untappd to be born. To date Untappd has had more than 1.6 million users. In
NYC Greg works full-time for ABC News on the technology team, which is
responsible for ABCNews.com both on desktop and mobile.	
  
Plotting a Better Beer
with Geolocation
An Untappd Case Study
Greg Avola | Mobile Dev + Test Conference 2015 - San Diego, CA
Who am I?
@gregavola
Greg Avola
Live in NYC
Day-time Job: Web Developer at ABC News
(US)
Night-time Job: CTO, Co-Founder of
Untappd
Loves: Data, Beer and Javascript
What is Untappd?
A social discovery and sharing network for beer drinkers
So how did this happen
and what problem were
your trying to solve?
It all started with a beer.
Not really.
But it sounded pretty poetic right?
People want to
drink beer.
People want to drink good
beer.
Selection
Exposure
Location
Geotagging Beer Check-
ins can solve this problem.
Why Geolocation for Untappd?
Beer is distributed all over the world
Customer want to be able find beer easily
Providing this data to consumers, helps
both sides grow
Better tracking on trends
Beat the market
Recommendations based on Locale
How it’s helped Untappd Grow
Local Recommendations
Local Trends
Predicting Market Changes
Local Benefits
Trending Styles
IPA / Double IPA (1,200+)
Stout (450+)
Saison (340+)
American Pale Ale (350+)
Sours (260+)
Time Based Analytics
Brand Popularity
Ballast Point
Stone Brewing Co
Alpine Beer Company
AleSmith
Modern Times
You’ve seen the benefits, now how do you
get there?
Tools we Use
Why MongoDB?
Geospatial Indexes
Performance and Speed
Simple JSON Formatting
Open Source
Image Credit - http://code.tutsplus.com/tutorials/getting-started-with-mongodb-part-1--net-22879
Nearby Query
Why Geolocation For You?
Think Global, Act Local
Attracts users from all over the world
Data Opportunities
Trends
Get Untappd for your
device today...
THANK YOU
AND ALWAYS DRINK SOCIALLY
UNTAPPD.COM
greg@untappd.com / @gregavola

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Plotting a Better Beer with Geolocation: An Untappd Case Study

  • 1.   T4 Session   4/16/2015  1:00  PM         "Plotting a Better Beer with Geolocation: An Untappd Case Study"   Presented by: Greg Avola Untappd             Brought  to  you  by:         340  Corporate  Way,  Suite  300,  Orange  Park,  FL  32073   888-­‐268-­‐8770  ·∙  904-­‐278-­‐0524  ·∙  sqeinfo@sqe.com  ·∙  www.sqe.com
  • 2. Greg Avola Untappd Living in the craft beer haven of New York City, Greg Avola is the co-founder and CTO of Untappd, a mobile beer check-in service. Some people enjoy reading books, others enjoy watching movies, but Greg’s passion is to code. Being able to combine his passion for development and craft beer allowed Untappd to be born. To date Untappd has had more than 1.6 million users. In NYC Greg works full-time for ABC News on the technology team, which is responsible for ABCNews.com both on desktop and mobile.  
  • 3. Plotting a Better Beer with Geolocation An Untappd Case Study Greg Avola | Mobile Dev + Test Conference 2015 - San Diego, CA Who am I? @gregavola Greg Avola Live in NYC Day-time Job: Web Developer at ABC News (US) Night-time Job: CTO, Co-Founder of Untappd Loves: Data, Beer and Javascript
  • 4. What is Untappd? A social discovery and sharing network for beer drinkers So how did this happen and what problem were your trying to solve?
  • 5. It all started with a beer. Not really. But it sounded pretty poetic right?
  • 6. People want to drink beer. People want to drink good beer.
  • 8. Location Geotagging Beer Check- ins can solve this problem.
  • 9. Why Geolocation for Untappd? Beer is distributed all over the world Customer want to be able find beer easily Providing this data to consumers, helps both sides grow Better tracking on trends Beat the market Recommendations based on Locale How it’s helped Untappd Grow Local Recommendations Local Trends Predicting Market Changes Local Benefits
  • 10. Trending Styles IPA / Double IPA (1,200+) Stout (450+) Saison (340+) American Pale Ale (350+) Sours (260+) Time Based Analytics
  • 11. Brand Popularity Ballast Point Stone Brewing Co Alpine Beer Company AleSmith Modern Times You’ve seen the benefits, now how do you get there?
  • 12. Tools we Use Why MongoDB? Geospatial Indexes Performance and Speed Simple JSON Formatting Open Source Image Credit - http://code.tutsplus.com/tutorials/getting-started-with-mongodb-part-1--net-22879
  • 13. Nearby Query Why Geolocation For You? Think Global, Act Local Attracts users from all over the world Data Opportunities Trends
  • 14. Get Untappd for your device today...
  • 15. THANK YOU AND ALWAYS DRINK SOCIALLY UNTAPPD.COM greg@untappd.com / @gregavola