Independent insurance agents can grow their personal lines profits in three easy steps: implement a sales culture, cultivate your current clients, and leverage technology tools.

1. It’s time to take another look at PL Introducing

2. Three Steps to Personal Lines Profits 1 3 2 Implement a Sales Culture Leverage Technology Tools Cultivate Your Current Clients Learning from PLGA Members what works

3. Implement A Sales Culture Training and Incentives 1

5. Review your hiring criteria.

6. CSRs think Service; a change in title can change a mindset.Getting Startedwith Training “Ask” Service vs. Sales

7. Difference between Service and Sales Become a “Pro-active” service agency by ensuring all your clients are fully covered to protect all aspects of their lives. Service is re-active. Sales is pro-active.

8. 2 Cultivate Your Current Clients A Wealth of Prospects Already Exists in Your Current Book

9. Are you stacking the deck? When you look at your average account, how many policies have you written for them? Policies Per Account

11. Homeowners

12. Umbrella

13. Life

14. Annuity

15. Vacation home

16. Workers comp

17. TravelWhat about you?

18. Sales is really all about servicing the client! Account Rounding

19. New Personal Lines Business from Commercial Accounts Have you written personal auto, homeowners and umbrella coverage for your business customers’ key personnel? What about work comp for their domestic help?

20. Exciting new options What about worksite programs for your commercial clients’ employees? It’s an added convenience at a time of diminishing benefits.

21. 3 Leverage Technology A blended marketing approach of traditional & new methodologies

22. Social Media Great platform for defining your brand and the personalities that make up your agency’s culture. It’s about introducing yourself to prospects before they meet you.

23. The Power of Video Video messages can be very personal, and very simple to shoot and post. Link to them in your tweets, blog and Facebook posts and/or directly on your website. Video email is a great vehicle for personalizing those one-to-one messages, confirming appointments and invitations to live webcasts.

25. Are there self-service options?

26. Do you have a blog?

27. Video?

28. Can consumers find information about insurance issues?

29. Is it more than an online brochure about your products and services?Does it reflect your agency’s brand? It should!

30. What are you waiting for?