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PLAYRMAKR Brand Story - Aug 2017
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PLAYRMAKR Brand Story - Aug 2017
1.
Brand Story 3 ©
2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
2.
Purpose Why are we
here? This is our cause or belief – it’s the very reason PLAYRMAKR exists Put simply, we love football – the beautiful game brings untold joy and happiness to a truly global army of fans. The biggest and most engaged fans globally – arguably the biggest ‘community’ on earth. The games top stars – many of which we count as our investors and brand ambassadors, have become media companies in their own right, with direct access to hundreds of millions of fans with their social media reaches. The game is now experienced not just in the stands, but globally, through a constantly evolving abundance of games, on screen coverage and social media channels. PLAYRMAKR aims to integrate these platforms into new genre-defining mobile games that allow fans to enjoy the beautiful game and its stars in a completely new way. 4 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
3.
Purpose How do we
do it? These are the things that make us special and set us apart from our competition Thinking mobile first, we are re-writing the rule book on how football and sports games are played on a mobile platform, while leveraging the new found media power of professional players and influencers. While the technology is there, and the appetite of an untapped market is ready and waiting, nobody has managed to nail it. Founded by a former Arsenal player and a former agent, PLAYRMAKR has the knowledge and insight to create stand-out products that people will love to play. We have a network of professional players behind us, with the world’s largest community hungry for the kind of games we’re going to make. It will be very difficult to replicate our unique combination of access to celebrity talent, world class marketing and a top team, with the backing of extremely successful gaming investors and advisors. 5 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
4.
Purpose What do we
do? These are the products or services we offer, whatever shape or form they come in. Always thinking mobile first, we create beautifully crafted, immersive sports games that are intuitively easy and fun to play for a huge, global community of fans. 6 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
5.
Purpose (Summary) Put
simply; PLAYRMAKR are changing the face of mobile sports gaming. Our games will combine beautifully immersive, but digestible gaming experiences, with completely new, genre defining, social mechanics and marketing that will re-imagine how sports starts and social media influencers interact with a global audience of fans. Our games will not only be competitive and fun to play but also entertaining to watch, thus creating an avenue to broadcast video content online for fans to enjoy. 7 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
6.
Gamers – These are
the people who will play our games • Gaming enthusiasts who are constantly on the lookout for new mobile experiences • Fans of real-world sport ready to be tempted into mobile gaming • Former console fans who’ve grown up and want something mobile to fit around busy lives Ballers – Pro-athletes, celebrity endorsement and influencers This is absolutely pivotal to success. These ballers want something different from the average player, so along with a great mobile experience, they’re looking for a powerful marketing tool that will build their brand. Talent – The people who will help propel us to success The PLAYRMAKR brand will be synonymous with aspiration, quality and craftsmanship. We want super talented, best in class people who have a genuine love of the game they are re-creating. Audience/People 8 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
7.
Culture and Values
Authentic Our games are, because we are. When you’re creating something designed for both avid fans and world-class athletes, you have to get every single detail perfect. That’s why everybody from our developers to our CEO love the sport. Entertaining Everything we do should feel joyful. Sport brings happiness to millions, and there’s nothing like the thrill of competition to get the pulse racing. We’re in the entertainment business, because if a game isn’t fun, what’s the point of playing? Resilient Our belief in what we are doing is unbreakable. When faced with challenging situations, we do not give up. Resilience and perseverance pushes us to achieve more, to go beyond the expected, we can hustle with the best of them. Competitive Just as the top athletes are naturally competitive, we are driven as a team to be the absolute best in everything we do, from our game design to our weekly five aside pick-up games. 9 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
8.
Culture and Values
Unorthodox We’re not here as copycats. We want to do something truly innovative. It’s not about small improvements, it’s about reinventing a genre through really smart thinking. Socially conscious We have an important responsibility to promote diversity on and off the field, support grassroots development and ethical sports initiatives globally. Premium We’re here for the ballers. Those who’ve made it, and the fans who wish they could. We’re creating a place where world-renowned celebrities feel they belong, so every aspect of what we do should evoke exclusivity. Every player needs to feel like the chosen one. 10 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
9.
We will be
known the world over as the company who re-imagined sports gaming on mobile and set a new standard for the industry. The moment you see our splash screen, you know whatever is coming next is going to be magical. Our brand will be shorthand for mobile sports joy. Much like Instagram and Snapchat, the worlds biggest sports stars will feel compelled to take part, which in turn will pull in fans from around the globe. And with products that powerful, the very best gaming talent will be queuing up to work with us. Whether we stay focused on mobile gaming, or diversify into captivating content and edge-of-the-seat eSports, our love of the game will always shine through. Future vision 11 © 2017 Proxy Studio Ltd. PLAYRMAKR Brand Story
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