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Reverse Sweep Marketing LLP

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Reverse Sweep Marketing LLP

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Reverse Sweep Marketing LLP

  1. 1. T H E C R I C K E T G U L L Y Reverse Sweep Marketing LLP TheCricketGully.social https://www.facebook.com/thecricketgullysocial?ref=hl
  2. 2. OUR DREAM One fine evening we went nostalgic talking about our childhood days over a beer pitcher. How the tennis bat, cricket cards and the poster of Sachin adorning our study was the coolest thing a 10 year old could have. Reverse Sweep Marketing LLP The CRICKET GULLY IT WAS TIME TO BRING BACK THAT EMOTION.
  3. 3. BUT HOW? How are we going to do it? To not let the idea drain out with the emptying beer mugs, we were up brainstorming. What do people do with cricket, what do they expect from the game and who do they relate to were the crux areas we needed to focus. We put ourselves in a cricket fan’s shoes and there - we had some exciting possibilities! We are now an IT start up focused on reinventing cricket with people’s evolving lives through our content and products. Reverse Sweep Marketing LLP The CRICKET GULLY
  4. 4. WHAT? Our product line is based on a simple principle – what a cricket fan does as his day kicks off. Right from taking a dump (ash tray, toothbrush) to what he wears (tees) to what his desk at workplace (posters) would hold. Reflecting one’s entire lifestyle through the beautiful game- Cricket. Reverse Sweep Marketing LLP The CRICKET GULLY
  5. 5. MISSION  To provide EVERY CRICPHILE a one stop shop where he experiences every thing about cricket in the form of products and customised content. Reverse Sweep Marketing LLP The CRICKET GULLY
  6. 6. Reverse Sweep Marketing LLP The CRICKET GULLY  Product line includes T shirts, Phone Covers, Ash Trays, Bags,Posters and other accessories which gives a feeling of cricket around one’s life.
  7. 7. Reverse Sweep Marketing LLP The CRICKET GULLY  By Customised Content we mean a fusion of serious cricket content and real life parallels with anything from cars to seasons to love catering to your brand marketing needs.
  8. 8. Reverse Sweep Marketing LLP The CRICKET GULLY PRODUCTS & SERVICES  Online marketplace for our fusion products(created by mingling cricket with food, TV series, Love, Jokes, Study Subjects) like Tees, Phone Covers, Ash Trays, Posters etc.  Content partners – digital and print media.  We also provide marketing platforms like website, Facebook page, Instagram as entertainment services
  9. 9. PATH The path ahead is to promote ourselves through our products and customized content via our Website, Facebook, Instagram and partnering for content with companies like Scoopwhoop, StoryPick etc. Reverse Sweep Marketing LLP The CRICKET GULLY
  10. 10. Reverse Sweep Marketing LLP The CRICKET GULLY  Offline sales/promotion are targeted via Comic Con, Sunday Soul Santé, IPL Stalls, Pubs  Online Sales Channels will be Amazon, Flipkart etc.  As soon as we become a famous brand will launch our open market place for a nationwide cricket merchandise and our products.
  11. 11. MARKET SURVEY  Our targeted market is India which has a total population of 1.2 billion and their love towards the game is self explanatory. It is one of the largest growing market in world. With Indians spending around 7 billion dollars on e commerce platforms plus a growing demand of cool customized products, we have decided to tap the Indian Market majorly. Competitors -  Happily Unmarried Turn Over (2014) :-18 Crores  Chumbak Turn Over (2014) :- 50 Crores Reverse Sweep Marketing LLP The CRICKET GULLY
  12. 12. HOW ARE WE DIFFERENT?  First one to tap the field.  Content and designs are our power through which we produce our services.  Developing a single hub for cricket merchandise and cricket influenced products to the marketplace is the soup that we bring on the table. Reverse Sweep Marketing LLP The CRICKET GULLY
  13. 13. FINANCIALS Reverse Sweep Marketing LLP The CRICKET GULLY  Four Partners have made the initial investments.  Initial Stage Expenditures: Hiring, Promotions, and Vendors.  It’s a three week old start up so revenue model is fixed.
  14. 14. BUSINESS MODEL Reverse Sweep Marketing LLP The CRICKET GULLY  Our Business Model sustains on simple strategy : Content > Design > Build>Delivery  Initial delivery phase is outsourced to build the brand ‘TheCricketGully’  Once the Mobile App(in progress) is launched, the we ourselves will cater to the delivery bit with in house logistical support.  Mobile App will be an open marketplace.
  15. 15. Reverse Sweep Marketing LLP The CRICKET GULLY COMPETITIVE ADVANTAGE  Players rely on cricket news, scores; we rely on our creativity and customer emotion towards the game.  No one has developed a one stop place for cricket gear, merchandise and memorabilia in an artistic manner.  With new players(sellers) coming to the game through our Mobile app, our reach becomes infinite from Meerut Bat factories to Chennai Gully vendors.
  16. 16. Reverse Sweep Marketing LLP The CRICKET GULLY TEAM  Lalit :- Lalit is the idea man and the person with most acumen of the game. He has three year experience in industry and used to write for sportskeeda, all day i dream about cricket. He makes executive and feature decisions for THECRICKETGULLY  Kavish :- Kavish has been always involved in Marketing and Business Process stuff since the start of graduation by working as E-cell president and then Business Scenarios working in start ups.  Vidya :- Vidya has been a passionate artist from childhood. With a graduation from art school and a 3- year stint in advertising, she is churning out exciting creatives for THECRICKETGULLY
  17. 17. Reverse Sweep Marketing LLP The CRICKET GULLY THANK YOU! Out for a break!

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