2. MySportsLife will convey a universal message of multiple sports
coverage and social network applications.
We will work with other major sports entertainment
companies such as ESPN to help convey our unique angle on
sports and social internet networks.
3. A brand that started from the heart of a sports fan. That also
speaks to the everyday sports fan.
A brand name with a
universal appeal to kids
and adults.
A brand name that brings sports and
the people behind the sports to life.
4. Status
This brand name is not registered according to USPTO.gov
The brand name would fall under the category of an arbitrary
brand name.
Their are no none domain names that match this name.
Concerns
Their is another highly known web site call mysportsbook.com.
This is a gambling website that could get mix up with our
name .
5. A logo that is bright and easy to spot.
A easy to read typographic and colors that are easy on the
eyes.
The red circle acts as a button to affect consumers to click on
the target.
Red is also the opposite of the major competitors in social
networks.
6. We believe that the new red button logo for mysportslife will
be very effective. It should stand the test of time while standing
out versus the competition.
We wanted a brand logo that promotes interaction and one
that differentiates itself from others. The logo can work as
station for all sports fans to meet.
We hope it will convey a message of unity amongst our users
and something that can blend in with other advertising
platforms.
We think it can reflect or unique brand due to its uniqueness in
the context of most social network logos, along with the
message that says that this is the home of the red spot light.
7. This is the logo of the leading social network competitor. Their
logo is unique due to its colors and font type. It is an inviting
color with a clear white font background. This helps the logo
stand out while promoting leadership of its industry.
8. ESPN
ESPN logo represents one that we are trying to key off of. We
think that relating to the world wide leader in sports can help
with our impact to consumers. We have the same reds and
lettering that has help ESPN’s logo become a staple in our
society.
9. We will work to use multiple logos with all containing a red
tone to heighten awareness of the logo. We will use lettering
similar to the one used by the makers of the rolling stone
magazine.
The secondary logo can also be used in the right situations or
web advertisement.
10. CORPORATE CULTURE
Our want is to create a fun, focus environment that believes in
the natural feelings that sports brings us.
Our want is to promote everyday connectivity between the
average sports fan and athlete and the famous ones.
We will work with internet programmers to create applications
such as the red spot light which will highlight a unknown athlete
every month.
Our culture will be one that is respected in the industry of
sports entertainment and internet social networks.
11. MISSION STATEMENT
Our mission will be to create a online social interaction
environment that promotes the sharing of sports events and
moments. It is also our mission to promote the user
competition through real life and online activities. We will work
to create a safe and secure website that allows users to share
identities and life stories through video and user profiles. We
will also work to create a reliable search engine for unknown
athletes which will allow them to further network with athletes
and future employers.
12. TAGLINE
MySportsLife.com
A place for you and everyone who loves sports and all the
things that sports teaches you.
A place where every point and assist is counted and highlighted.
A place where the fans can watch and follow their most favorite
athletes.
A place where all things sports comes toghether with all things
social.
A place to share your thoughts, feelings and passion for
everything that is sports related.
