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Playbutton PR Event
- 1. PLAYBUTTON”a new wayof releasing music”By Eva Mulek
- 2. What is thePlaybutton??? A digital music album that’s built into a button/badge and affixed with a pin at the back
- 3. A wearable buttonthat plays itself
- 4. The front ofthe badge can be customised
- 5. The record ispre-recorded therefore can`t be changed or downloaded
- 6. Play/Pause, Skip andVolume functions
- 7. Rechargeable lithium batteryThePlaybutton BadgeIt's like the cover of a book you're reading - it's displaying music that you like” Nick Dangerfield
- 8. About the companyParte LLC is a small newly established New York based company
- 9. Nick Dangerfield isthe director and founder of Playbutton
- 10. The company operatesin 4 major cities : New York, Tokyo, Barcelona and now in LondonTarget audience(s)2 potential target group Main target audience:18-28 years old Males and FemalesSecond target audience:14-18 years old Fashion/Trend follower teenagersExtraordinary music lovers
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- 16. Like to wearfunky badges
- 17. Current popular musiclovers
- 18. Not loyal musicfollowersCustomers
- 19. How to reachthem
- 20. Launch StrategyCreate awareness of the “playbutton” towards both target audience and the media
- 21. Encourage support formusic bands
- 22. Build positive brandprofile through the music event
- 23. Encourage trial ofproducts during the course of events and sellCreative ApproachPlaybutton“ Why just Play a recordwhen you can wear it too”“Playbutton is a Wearable Mix Tape You Can Pin on Your Sleeve”
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- 25. Playbutton Music Festival”Officiallaunch of the playbutton”A one off music festival sponsored and organised by Parte LLC London /Playbutton
- 26. The festival willbe held in Milton Keynes Bowl
- 27. Strong distributionof free badges to visitors with this message on them “wouldn`t it be good if it played music too?”Musician are new and upcoming artist
- 28. Entry is freehowever customer must register on the playbutton website to claim ticket Why Milton Keynes BowlCheaper than Music festival places like Reading, London parks, Birmingham etc…
- 29. Attractive to thecool young target audience
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- 31. Close to maincities in the UK
- 32. The place isbig enough to accommodate around 5000 peopleObjectives of thePlaybutton festivalCollecting personal data from potential customers for future marketing
- 33. Creating awareness ofnew and up coming musician artist
- 34. Promote the newdigital album (playbutton)
- 35. Encouraging trial/purchase ofthe product
- 36. Build association withnew music To achieve cut through and media attentionthe campaign needs to beDifferent
- 37. Cool/ trendy likethe target audience
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- 41. Lastly need tobe able to reach target audienceHow to encourage people to comeBy setting up a Facebook and Twitter pages for the festival/ music band competition
- 42. Making people feelthey are important part of the first official playbutton
- 43. Distributing free playbuttonlook alike badges with music magazines helps: NME and Clash to the potential target audience
- 44. The message onthe badge: “wouldn`t it be good if it played music too?”The campaignA playbutton music festival combined with a competition: 5 new music band will attend the festival and play music for the potential customers
- 45. Customers will bethen able to vote for their favoured bands on a competition entry form
- 46. The winner musicband will be announced at the end of he festival and the winner band`s musics will be on the first official playbutton
- 47. Those customers whovoted on the band who won the competition will then receive a customised playbutton with the winning band`s music on it Referenceshttp://www.find-designer-jobs.com/parte-llc-is-looking-for-an-intern-soho/
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