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5 Ways to Boost E-Commerce Site Performance with BigMemory

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Using In-Memory Data Management to Increase Speed, Scale, Stability, and Operational Efficiency

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5 Ways to Boost E-Commerce Site Performance with BigMemory

  1. 1. 5 Ways to Boost E-Commerce Performance© 2013 Terracotta Inc. | Internal Use Only
  2. 2. Webcast Hosts Ransome Williams Minesh Patel Regional Sales Manager Solutions Architect © 2013 Terracotta Inc. | Internal Use Only 2
  3. 3. Agenda• E-Commerce Challenges• In-Memory Revolution• 5 Ways to Boost E-Commerce Performance• Customer Success Stories• Q&A © 2013 Terracotta Inc. | Internal Use Only 3
  4. 4. E-Commerce ChallengesCan Your E-Commerce Platform Keep Up? Rapid Higher Shifts in HugeE-Commerce Consumer Shopping Opportunity Growth Expectations Behavior for Big Data 45% increase in 72% shoppers 64% smartphone 60% increase in online sales abandon owners operating by 2016 slow sites shop online margin © 2013 Terracotta Inc. | Internal Use Only 4
  5. 5. Demand Wave is Pushing the Technology Curve Business Requirements Technology Enablement Big Data BigMemory Fast Reliable Commodity Cost Effective Hardware Performance High 64-Bit Multi-Core Availability Architecture TB RAM © 2013 Terracotta Inc. | Internal Use Only 5 5
  6. 6. The In-Memory RevolutionFrom Disk to RAM 90% of Data in 90% of Data in Database Memory Memory modernize Database  Slow  Ultra fast  Expensive  Cost-efficient  Difficult to scale  TB-scale servers © 2013 Terracotta Inc. | Internal Use Only 6
  7. 7. The BigMemory BreakthroughMaximize Use of RAM Scale UP Scale OUT Use all RAM in a server Use all RAM distributed across a without triggering Java server array of any size. Includes Garbage Collection pauses fault-tolerance and data consistency App Server E-commerce Scale UP App Scale OUT BigMemory Server Array Scale OUT © 2013 Terracotta Inc. | Internal Use Only 7
  8. 8. 1 Boosting E-Commerce Performance SPEED Challenge With BigMemory Slow Web 100x Faster Response Time Data Access• Missed SLAs • Exceed SLAs• Dissatisfied customers • Satisfy customers• Lost revenue • Capture revenue © 2013 Terracotta Inc. | Internal Use Only 8
  9. 9. 2 Boosting E-Commerce Performance SCALE Challenge With BigMemory E-Commerce Unlimited Growth Pains Scalability• Spikes in traffic • Millions of visitors• Increasing demand • TBs of data• Business growth goals • 10,000s of TPSs © 2013 Terracotta Inc. | Internal Use Only 9
  10. 10. 3 Boosting E-Commerce Performance STABILITY Challenge With BigMemory Reliance on De-Couple Back-End Services for Stability• Loads exceed capacity • Offload databases• Timeouts • Eliminate bottlenecks• Slowdowns • 99.999% availability © 2013 Terracotta Inc. | Internal Use Only 10
  11. 11. 4 Boosting E-Commerce Performance COST-EFFICIENCY Challenge With BigMemory E-Commerce Cost-Efficient Platform Costs Ops and Growth• Proliferation of Web • Up to 90% fewer servers application servers • Max use of cheap RAM• Reliance on costly databases, mainframes • Save on HW, SW © 2013 Terracotta Inc. | Internal Use Only 11
  12. 12. 5 Boosting E-Commerce Performance REVENUE GROWTH Challenge With BigMemory New Business Innovations that Requirements Increase Sales• New shopping features • Real-time services such as personalized offers• Mobile devices • Speed for mobile users• Marketing promotions • Scale for marketing © 2013 Terracotta Inc. | Internal Use Only 12
  13. 13. BigMemory in E-CommerceProven Track RecordBigMemory powers popular E-Commerce Use Casesglobal e-commerce sites with:• 1,000s of products • Website performance• 100,000s of registered users • Web server consolidation• Millions of daily visitors • Real-time personalization• Billions in annual revenue • Real-time fraud detection © 2013 Terracotta Inc. | Internal Use Only 13
  14. 14. SUCCESS STORY: Getting Global E-commerce onPace With BigMemoryFORTUNE 150 ATHLETIC BRAND SCALEWhat they wanted• Continued e-commerce growth for nearly 7,500 products and $340 million in salesBefore BigMemory• Product catalog and shopping cart data pulled from multiple disk-bound databases• Huge spikes in customer traffic (Cyber Monday, Black Friday) jeopardized stability © 2013 Terracotta Inc. | Internal Use Only 14
  15. 15. SUCCESS STORY: Getting Global E-commerce onPace With BigMemoryFORTUNE 150 ATHLETIC BRAND SCALEAfter BigMemory: 90% of product requests served instantly by BigMemory Backend services load slashed by 40% Search time reduced by 30% Average page load time exceeded expectations Improved online shopping experience without big investment in new servers © 2013 Terracotta Inc. | Internal Use Only 15
  16. 16. SUCCESS STORY: Delivering New Revenue byPresenting Relevant Offers in Real TimeFORTUNE 100 SHIPPING COMPANY SCALEWhat they wanted• Boost revenue with relevant offers when customers track packages onlineBefore BigMemory• 32 million tracking requests daily• Performance 4x slower than required by SLA because data resided in multiple disk-bound databases• Oracle Coherence rejected for complexity and slowness © 2013 Terracotta Inc. | Internal Use Only 16
  17. 17. SUCCESS STORY: Delivering New Revenue byPresenting Relevant Offers in Real TimeFORTUNE 100 SHIPPING COMPANY SCALEAfter BigMemory: Reduce time to present relevant offers by 85%— from 900 to 120 milliseconds Exceeding performance SLAs Maintained superior customer experience while creating opportunities to increase revenue Adopted BigMemory as company-wide standard for in-memory data management © 2013 Terracotta Inc. | Internal Use Only 17
  18. 18. BigMemory in E-CommerceAll-Round Better Performance 1 SPEED Slash Web response times with 100x faster data access 2 SCALE Keep pace with rapid traffic and transaction growth 3 STABILITY Decouple from databases to protect performance 4 COST-EFFICIENCY Cut infrastructure and operational expenses 5 REVENUE GROWTH Boost sales and customer satisfaction © 2013 Terracotta Inc. | Internal Use Only 18
  19. 19. Q&A QUESTIONS? Please type them in the “Question” Panel or in the chat window. © 2013 Terracotta Inc. | Internal Use Only 19
  20. 20. Ready to Take the Next Step? 1. Learn more about BigMemory in e-commerce Visit: www.terracotta.org/e-commerce 2. Contact us to discuss your use case Email: ransome@terracottatech.com 3. Download BigMemory for free Visit: www.terracotta.org/bigmemory 4. Follow us on Twitter Follow: @big_memory © 2013 Terracotta Inc. | Internal Use Only 20

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