Platform = Stage. How to choose a mobile development platform?

•

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A presentation about mobile platforms and business. Why iPhone matters? What has changed during the 2008? What problems AppStore and similar application stores solves for an application developer? What problems they don't solve. I gave this talk at MobileDevCamp Helsinki in February 2009. More about it here: http://dirtyaura.org/blog/2009/03/10/mobiledevcamp-slides-platform-stage/

Teemu Kurppa
teemu.kurppa@iki.ﬁ

HUIKEA.com

Platform = Stage
How to choose
a mobile
development platform?

1M 20M 140M 50M 30M 1B
Java ME
1B

Flash Lite
500M

Web
1B

Why iPhone matters?

Sold units

140M
S60

Why iPhone matters?

Sold units

140M
S60
20M
iPhone

Why iPhone matters?

% ﬂat-rate
data plan
Sold units

140M 0.20
S60 ×
20M
iPhone

Why iPhone matters?

% ﬂat-rate Potential
data plan customers
Sold units

140M 0.20 28M
S60 × =
20M
iPhone

Why iPhone matters?

% ﬂat-rate Potential
data plan customers
Sold units

140M 0.20 28M
S60 × =
1.00
20M
iPhone ×

Why iPhone matters?

% ﬂat-rate Potential
data plan customers
Sold units

140M 0.20 28M
S60 × =
1.00
20M 20M
iPhone × =

Why iPhone matters?

Educated
% ﬂat-rate % knows
Sold units data plan about apps customers

0.10
140M x 0.20 x 3M
S60 =
iPhone 20M x 1.00 x 0.50 10M
=

Does Java matter?

Educated
% ﬂat-rate % knows
Sold units data plan about apps customers

0.10
140M x 0.20 x 3M
S60 =
iPhone 20M x 1.00 x 0.50 = 10M

1B x 0.01 x 0.10 1M
Java ME =

Big Asian advertiser joined
36.3

30.0 29.0 Nokia

20.0

15.5 Apple

11.7 Motorola
10.5 Samsung
10.0
9.5 SonyEricsson
iPhone 3G release

3.5 RIM
1.8 HTC
0.0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008
dirtyaura.org/blog

The initial
user experience
of your app
on E65

The initial
user experience
of your app
on iPhone

500 million apps installed

40 million devices

500 million apps installed
÷
40 million devices
=
12.5 apps in every device

AppStore
does not solve
marketing
for you

How to choose a platform?
Do what you know
- Learn the platform

Think distribution and monetization ﬁrst
- technological possibilities second

Choose mobile web
- if possible

Do for current hot top devices
- not for everybody, not for the past or the future

The platform
is
a stage
that deﬁnes
an audience
you
reach.

Q&A

HUIKEA.com
teemu@huikea.com
http://dirtyaura.org/blog

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