Researchers at Princeton University and Hewlett-Packard have invented a new form of permanent computer memory called plastic memory. Plastic memory uses plastic rather than silicon circuits, making it cheaper and faster to produce than existing memory technologies. The goal of plastic memory is to make data storage fast enough to store video. It promises to store more data at less cost than silicon chips currently used in devices like cameras, phones, and music players. Plastic memory cannot be rewritten but can be read very quickly with low power consumption, making it suitable for permanent storage.