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The Art of Visual Content and the Science That Makes it Convert
The document discusses using visual content and Uberflip to create engaging content experiences. It promotes Visual.ly and Uberflip, highlighting how Visual.ly uses Uberflip to create killer content experiences through discoverable and shareable content, calls-to-action, and lead generation. The document encourages attendees to ask questions and talks to them about starting their next content project.
Why Visual Content Works
Pubcon Austing 2015 presentation on "Why Visual Content Works" and trends of content marketing in 2015
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Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
Experiences: The Seventh Era Of Marketing
My keynote that sums up the introduction to my new book with Carla Johnson called Experiences: The 7th Era of Marketing.
Secrets to building an actionable audience
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
no brand is your friend
Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands and facebook. Images are from all over the Internet. If you see one that is yours and you want me to take it down let me know :-) http://thecuriousbrain.com/
if you want a copy pls sent me an email at thecuriousbrain (at)gmail.com
http://www.paywithapost.de/pay?id=e773e772-db3a-4677-8d99-ed0f53769cd6
Psychology Hacks to Boost your Marketing
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
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2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results.
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Most stuck to one sentence. Some cheated a little.
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The What If Technique presented by Motivate Design
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The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
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Question 4 media
New media technologies were used extensively throughout all stages of the project. During research, the internet provided access to an enormous library of information and short films. Social media sites like Tumblr and blogs like 'Short of the Week' helped discover and share work. Google, IMDB, and film databases online were also vital research tools. During production, technologies like CGI made filmmaking and editing easier and more creative. For marketing, social networking and viral videos helped promote the film cost effectively. Overall, modern digital technologies were essential and enabled all aspects of the project from filming to blogging about the work.
Question 4 media
New media technologies were used extensively throughout all stages of the project. During research, the internet provided access to an enormous library of information and short films to draw inspiration from. Social media sites helped spread awareness of the project and receive feedback. Film editing software allowed for high levels of creativity during production. Technologies like viral marketing and online publishing platforms have changed how films are distributed and discovered. In summary, modern digital tools were essential to the successful planning, production, and sharing of the project.
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2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results.
3) The goal is to humorously convince the reader that their marketing may suck if relying on these outdated tactics.
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The Top 10 Most Remarkable Marketing Campaigns EVER
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Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
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“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Using Analytics To Solve The Right Problems
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
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It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
A presentation I did at the Agile Marketing Meetup in SF. It's about the lessons I've learned in the past 10 years of doing content marketing.
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The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general artificial intelligence that can match or exceed human levels of intelligence remains an ongoing challenge that researchers continue working to achieve.
Meet Generation Z: Forget Everything You Learned About Millennials
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Go Viral on the Social Web: The Definitive How-To guide!
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Digital, Social & Mobile in 2015
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You Suck At PowerPoint! by @jessedee
This document provides a summary of common mistakes in PowerPoint presentation design and tips to avoid them. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality visuals, having a disorganized "visual vomit" style, and lack of preparation. The document emphasizes telling a story over slide design, using whitespace on slides, consistent formatting, and spending significant time preparing presentations.
How To (Really) Get Into Marketing
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
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How to Write, Test and Optimise Effective AdWords Ad Copies
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The Top 10 Most Remarkable Marketing Campaigns EVER
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6 Questions to Lead You to a Social Media Strategy
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennials
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
More from Sian Williams
Question 4 media
New media technologies were used extensively throughout all stages of the project. During research, the internet provided access to an enormous library of information and short films. Social media sites like Tumblr and blogs like 'Short of the Week' helped discover and share work. Google, IMDB, and film databases online were also vital research tools. During production, technologies like CGI made filmmaking and editing easier and more creative. For marketing, social networking and viral videos helped promote the film cost effectively. Overall, modern digital technologies were essential and enabled all aspects of the project from filming to blogging about the work.
Question 4 media
New media technologies were used extensively throughout all stages of the project. During research, the internet provided access to an enormous library of information and short films to draw inspiration from. Social media sites helped spread awareness of the project and receive feedback. Film editing software allowed for high levels of creativity during production. Technologies like viral marketing and online publishing platforms have changed how films are distributed and discovered. In summary, modern digital tools were essential to the successful planning, production, and sharing of the project.
Media slide
Intertextuality refers to how texts derive meaning from other texts through borrowing and transforming prior works or how readers reference one text when engaging with another. It occurs when references can be made between texts to develop a deeper understanding of an idea. Intertextuality takes many forms, including conversations, architecture, sounds, and activities, and reminds us that we experience mediated realities rather than single autonomous texts.
intertextuality
Intertextuality refers to how texts derive meaning from other texts through borrowing and transforming prior works or how readers reference one text when engaging with another. It occurs when references can be made between texts to develop a deeper understanding of an idea. Intertextuality takes many forms, including conversations, architecture, sounds, and activities, and reminds us that we experience mediated realities rather than single autonomous texts.
Lovefield (2)
The document discusses the cinematography, costumes, editing, sound design, and narrative elements of a short film. It notes that long shots are used to set the location and establish a lonely, deserted atmosphere. Costumes portray the main character as possibly violent based on blood shown. Fast editing and reverse shots build suspense around the character noticing a raven. Diegetic screams and a blood-soaked cloth add to the dark, horror genre tone, while a cawing raven sound creates an unsettling mood. However, the ending subverts expectations by introducing a baby and changing the lighting to a happier atmosphere, demonstrating how babies can bring warmth to adults' lives.
Lovefield (2)
The document discusses the cinematography, costumes, editing, sound design, and narrative elements of a short film. It notes that long shots are used to set the lonely location. Costumes portray the main character as possibly violent based on blood shown. Fast cuts and reverse shots build tension as the character notices a raven. Screaming and a blood-stained cloth add to the dark and horror themes, while a cawing raven sound adds eeriness. However, the end contradicts horror conventions by changing to a happier atmosphere with a baby bringing warmth, signifying how babies can positively impact adults.
Media as evaluation film opening
The document discusses the representation of gender roles in a thriller film created by the author. It describes portraying men as powerful and dominant compared to the vulnerable female protagonist. Scenes and costumes are used to depict the typical conventions of men being successful in science careers while the teenage girl embodies stereotypes of femininity. Feedback was gathered to tailor the film for its target teenage audience and ensure it followed conventions like suspense to appeal to viewers. The author learned from preliminary tasks to improve lighting, shots, and meaningfulness in the final film.
Media as evaluation film opening
The document discusses the representation of gender roles in a thriller film created by the author. It states that the film portrays men as powerful and women as weak, following thriller conventions. It shows the female protagonist as vulnerable and unaware compared to the confident male characters through camera angles, clothing, and facial expressions. The target audience is described as 15+ year olds due to graphic science images and disturbing experiment scenes, though some profit may be lost by excluding younger teens. Feedback was gathered to improve the film and better suit the target audience.
Media as evaluation
The document discusses a film project created by the author. It represents men as powerful and dominant over women, following thriller film conventions. It aims its target audience of 15+ year olds due to disturbing scientific images and complex themes of adultery and murder. Feedback was gathered from teachers and peers to improve the film for its target audience. Technologies like Final Cut Pro, cameras, and YouTube were used to create, edit, and share the film. The author learned important filmmaking skills throughout the process like using transitions effectively and improving lighting and mise-en-scene from preliminary tasks to the final product.
Thriller proposal sheet
The film is set in an old English school where criminal behavior is occurring unnoticed. A girl discovers a secret room containing information linking to murders, but learns she is also targeted. She must try to escape the photographer who is plotting her murder and reveal his secrets. As he frames others for the killings, it becomes a mind game. The opening shows the girl wandering the darkening halls, finding disturbing photos bleeding in an illuminated room, turning her life upside down. The thriller will be filmed in a dark, possibly black and white style at the real Wanstead High School on a very low budget.
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https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
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rankings in rapid time despite having health concerns and limited
color choices.”
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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