Innovation for sustainable development. Environmental management and innovation strategies

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Lecture No. 6:
Strategies for promoting Sustainability Development
Dr. Mohd. Zameeruddin
[PhD (VJTI), ME (Structure), MIE, AIV]
Associate Professor
Civil Engineering Department
MGM’s College of Engineering, Nanded
Contact:
md_zameeruddin@mgmcen.ac.in
zameerstd1@hotmail.com
M: +919822913231
Course Content is available on,
mzsengineeringtechnologies.blospot.com
https://engineering604.wordpress.com/
PG (Structural Engineering)
UG (Civil Engineering)
Author acknowledge the efforts
directly or indirectly cited materials

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Creativity is not Innovation

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What is Value

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What is Value

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A better World

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Innovation Evolution

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Innovation Strategies
“They can and will follow him, first
individuals and then whole crowds”
-Joseph Schumpeter (1934)
Merle C Crawford (1980) described
Four innovation strategies:
1. Inventive – First to market
2. Adaptive - Second but “best”
3. Economic – Low-cost product
4. Innovative Applications – creative
use of existing technology

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Styles of Innovation
Disruptive innovation is an
innovation that creates a
new market and value
network and eventually
disrupts an existing market
and value network,
displacing established
market-leading firms,
products, and alliances.
Sustaining innovation, also called routine innovation, refers to
innovation that happens on an incremental basis, often in response
to customer and market demands or improvements in technology.

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Example of Sustainable Innovation

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Example of Disruptive Innovation

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Example of Disruptive Innovation

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Types of Innovation
Application
Innovation
Takes existing
technologies into
markets to serve
new purpose
Process
Innovation
Makes processes
for established
offerings in
established
markets more
effective or
efficient
Market
Innovation
Improves customers –
touching processes,
such as marketing
communications or
customer transactions

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Structural
Innovation
Capitalize on
disruption to
restructure
industry
relationships
Product
Innovation
Takes established
offerings in established
markets to the next
level; focus can be on
performance increase,
cost reduction, usability
improvement, etc
Experimental
Innovation
Makes surface
modifications that
improves costumers’
experience of
established products
or processes
Types of Innovation

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Business
Model
Innovation
Reframes
established value
proportions to
customer or a
company’s
established role in
the value chain
Types of Innovation
Disruptive
Innovation
Market appear as if
nowhere, creating
massive new
sources of wealth;
tends to have roots
in technological
discontinuities

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Lecture No. 7:
Environmental Management
Dr. Mohd. Zameeruddin
[PhD (VJTI), ME (Structure), MIE, AIV]
Associate Professor
Civil Engineering Department
MGM’s College of Engineering, Nanded
Contact:
md_zameeruddin@mgmcen.ac.in
zameerstd1@hotmail.com
M: +919822913231
Course Content is available on,
mzsengineeringtechnologies.blospot.com
https://engineering604.wordpress.com/
PG (Structural Engineering)
UG (Civil Engineering)
Author acknowledge the efforts
directly or indirectly cited materials

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What is Environmental Management?
Environmental management consists of organising different
environmental initiatives to address various ecological issues that
are affecting the globe.
Environmental
Degradation
Biodiversity
Loss
Public Health
Ecosystem
Disturbance
Agriculture
Land use
Deforestation

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What is Environmental Management?
Environmental management deals with trying to prevent ecological
disaster as well as aiding environmental crises and trying to find
appropriate solutions.
Environmental management looks land, marine and atmospheric
conditions such as global warming, marine life preservation and
deforestation.

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Need of Environmental Management?
Environmental management is required for development without
destruction or overuse of natural resource and to reduce pollution and
degradation of nature considering the welfare of future generations,
proper decision regarding use of environment are necessary.

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Environmental Management
Management of environment has two broad areas;
1. Preservation, and
2. Conservation
Preservation deals with the management of the environment without
any kind of human interference with nature. This approach has
limitation of been unrealistic.
Example: Yellowstone National Park (https://youtu.be/8iyXFSIwdBc)
Conservation approach emphasis on human adjustment with physic
biotic environment in relation to techno-behaviour institutional
adjustments
Example: Sanjay Gandhi National Park
(https://youtu.be/esWJ3uXxZaY)

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Environmental Management Principles
A variety of principles are used in environmental management. They
help guide and shape the way people interact with the environment as
nations develop. These principles includes;
1. Polluter Pay Principle (PPP)
2. User pays principle (UPP) (or resource pricing principle)
3. Precautionary Principle (PP)
4. Subsidiary Principle (SP)
5. Intergenerational Equity Principle (IEP)
6. Cradle to the grave principles
These principle operate either as “Soft law” where they act as
strategic principle in environmental policies, or as a “hard law” where
they are legislative and enforceable or both.

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Environmental Management Principles
Polluter Pay Principle (PPP) (https://youtu.be/pgnPQ5SOBAg)
Dictates that anyone who disturbs or spoils the environment in any
way must take necessary corrective measures to rectify the
environment or pay for the cost of remediation
For example, if a company
pollutes a river which is a
source of domestic,
agriculture or recreational
water for a given
community then that
company should either pay
for cleaning of river or
provide alternative source
of water such as borewells,
etc.

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User pays principle (UPP) (or resource pricing principle)
(https://youtu.be/s6aFRubPmpI)
Environmental Management Principles
The principle states that all resource users should pay for the full
long-run marginal cost of the use of a resource and related services,
including any associated treatment costs. It is applied when
resources are being used and consumed.
Example:
Driver who purchase gasoline may
believe that they pay for the full
cost (user-pays) of using gasoline
except for the greenhouse
gases produced. They impose costs
on the environment and are known
to contribute to climate change.

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Environmental Management Principles
Precautionary Principle (PP) [https://youtu.be/T4DcDYaDa9s]
It requires that, if there is strong suspicion that a certain activity may
have environmentally harmful consequences, it is better to control that
activity now rather than to wait for incontrovertible scientific
evidence Examples:
1. Global warming/ cooling
2. Loss of species
3. Population explosion
4. Genetically modified crop
5. Mad cow disease
6. New drugs

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Environmental Management Principles
Environmental Subsidiary (https://youtu.be/GD0moAiq22k)
Implies promoting systems that, where possible, enable people to
enact their own forms of pro-social and pro-environmental behaviour
through voluntary, not coerced, cooperation.
A good example of where the
principle of subsidiarity is tested is
the Indian policy on road traffic
safety. For example, there is a
directive that requires children
under the age of 18 and less than
135 cm is not allowed to drive a
vehicle, if found parents or
guardians will be punished.
No Loans for farmers who
goes in open for toilets

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Environmental Management Principles
Intergenerational Equity Principle (IEP)[https://youtu.be/IXYR3uFK_ao]
is a value concept which focuses on the rights of future generations.
... Each generation has the right to inherit the same diversity in
natural and cultural resources enjoyed by previous generations and
to equitable access to the use and benefits of these resources

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Environmental Management Principles
Cradle to the grave principles (https://youtu.be/av5inhbexkI)
Cradle to grave states that a generator is responsible for its waste
from generation to ultimate disposal. Nothing will relinquish a
generator of this responsibility—there's no expiration date or time
limit—and hiring a someone else to transport and dispose of your
waste does not transfer responsibility.

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Objectives Environmental Management
The objective of Environmental Management Plan (EMP) is to
formulate measures which will:
1. Mitigate adverse impacts on various environmental components,
which have been identified during the rapid environmental
impact assessment study.
2. Protect environmental resources where possible.
3. Enhance the value of environmental components where possible.
EMP also includes a monitoring plan to enable evaluation of the
success or failure of environmental management measures, and to
carry out reorientation of the plan if found necessary.
It is emphasized that many of the protective and enhancement
measures can be implemented by adopting suitable planning and
design criteria for construction of the project.

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Environmental Management Plan
The environmental management plan covers the design, construction,
commission, and operation & maintenance phases of each project
components. The various stages includes:
Stage 1: Identification of common agreement on goals and objectives
Stage 2: Research & development for adequate understanding of the
relevant issues
Stage 3: Identification and evaluation of alternative mode operandi of
fulfilment of objectives
Stage 4: Selection and implementation of specific strategy
Stage 5: Monitoring results along with modification of plans
according to changing demands and values