The document summarizes the brainstorming and design process for a breakfast pouch product. The group selected a breakfast pouch as their final idea, with a sealed juice pouch on the bottom and a long straw. The pouch would have a resealable top and clip to attach to bags for on-the-go eating. Their target market is college students and professionals ages 18-25. The pouch would contain a juice, yogurt, and breakfast bar and be displayed in grocery store dairy sections. Possible expansions include lunch, snack, and dinner options.