Welcome Soft Pretzels is a snack food retailer selling freshly baked hand-rolled soft pretzels in sweet and savory flavors. They serve hot, golden brown pretzels with friendly customer service in a clean store. Pretzels are made from wheat flour and yeast without additives and contain less than 5 grams of fat. In addition to pretzels, they offer dipping sauces, coffee, lemonade, and ice cream. The owners have experience running franchises and aim to grow the Soft Pretzels brand in Indonesia by opening multiple stores in Surabaya over the next few years.