The PKK Dairy Farm, located in Cheruthuruthy, Kerala, was established in 2009 and has grown to house around 170 cows while producing 350 liters of milk daily. The farm emphasizes hygiene, optimal feeding practices, and direct consumer market linkages to ensure clean milk production and better pricing. Future plans include increasing the number of high-yielding animals and establishing a separate observatory shed to mitigate disease risks.

1. Dairy
Knowledge Series
Knowledge Empowerment of
Dairy Farmers
A Dairy Show – Case Study

2. Dairy
Knowledge Series
Topic: Direct Marketing Linkages
for Better remunerative price

3. Dairy
Knowledge Series
Name of the Dairy Farm: PKK Dairy Farm
Location: Cheruthuruthy, ( a tiny
town ) in Kerala.
Started in : 2009
Number of Animals ( cows)
Calves : 30
Heifers : 10
Dry Animals : 10
Locating animals: 30
Avg milk production: 10-12 liters
350 liters per day

4. Dairy
Knowledge Series
Owner: Mumtaz & Kamurudin
An Idea by Mrs.Mumtaz
Won the best Woman Dairy Farmer of the
year award in 2011-12 by Govt of Kerala
Won many other awards and media
coverage.

5. Dairy
Knowledge Series
Returned to Kerala from Gulf
In 2009 Kamurudin met with a paralytic
stroke
To restore his lost speaking ability
Ayurvedic Doctors prescribed a treatment
with pure milk vapor
Unable to get pure milk they bought a
cow
Found rearing the single cow interesting
and bough 4 more …then 10 – 15 – 20 and
more in finally about 170 cows by 2011
Learning through farm visits

6. Dairy
Knowledge Series
Highlights of the farm
Hygiene
Capacity of the Shed for 300 animals
DeLavel milking machines – clean milk
production.
Fodder Cultivation ( Co3, Co4 & Timbur
Mozhi )
Optimal feeding practices.
Personal pampering of all animals.
Clan Water/Fans & fogging for animal
comforts, Cow mats.

7. Dairy
Knowledge Series
Highlights of the farm
Farm waste water and cattle urine collection pit – pumping & using it for
watering the vegetable farm.

8. Dairy
Knowledge Series
Highlight of all Highlights
Own packing and
distribution of clan milk in
about 3-4 KM radius

9. Dairy
Knowledge Series
DEDP Visakhapatnam – 22 December, 2012

10. Dairy
Knowledge Series
Hygiene
DEDP Visakhapatnam – 22 December, 2012
Calve Rearing
Section

11. Dairy
Knowledge Series
Clean milk production

12. Dairy
Knowledge Series
Major Challenges - FMD outbreak in 2012
Death of Calves and Heifers
Milk Production drastically reduced among FMD
affected animals
Animal population came down by 50 %

13. Dairy
Knowledge Series
Able to sustain crisis due to good market linkages……

14. Dairy
Knowledge Series
Milk Packaging Machine ( Single Head)
Manufactured by Tooltech, Hyderabad
Rate: Rs.36 per liter
Commission to distribution
boys – Rs.2
Other Products
Curd, Butter milk & Ghee
Cow Dung
Urine

15. Dairy
Knowledge Series
USP of PKK Dairy
Clean Fresh milk – direct from farm to consumer within hours

16. Dairy
Knowledge Series
Future Plans
Increasing number of animals – scouting for high yielding verities
A separate observatory shed is already created away from the
existing cow shed to keep the new animals under observation and
prevent possible outbreak of any contagious deceases.

17. Dairy
Knowledge Series
Support from……
1.Animal Husbandry Department, Govt of Kerala
2.Department of Dairy Engineering – Veterinary University, Kerala
3.Kerala Live Stock Development Agency

18. Dairy
Knowledge Series
What we can emulate
1.Direct to consumer – market linkages for better remunerative
price
2.Clean & fresh milk production
3.Branding
4.Farmer Clustering – joint packing – branding and distribution
( 5-10 farmers in a single group)