Piwik is an open-source web analytics software aimed at providing a comprehensive web analytics application accessible through open components and APIs. It offers features such as customizable dashboards, plugins architecture, and data abstraction, allowing users to analyze their website traffic and visitor behavior effectively. Its design emphasizes data ownership, enabling users to manage their analytics while providing various visualization tools and metrics.

1. Piwik open source web analytics software

3. Measure

4. Analyze

5. Act

6. And your traffic could look like...

9. Piwik

10. Open Source Open Source

11. Piwik Mission statement « To create, as a community , the leading international open source web analytics application, providing access to all functionality through open components and open APIs . »

12. Measure & analyse Who are your visitors What they are doing How they found your website ... And much more

13. How does it work? Upload on your web server Install (5 min) Copy paste a small Javascript tag on your pages Done!

14. Why is Piwik better? Open APIs Plugins Data abstraction layer Customizable dashboard User Interface

15. (1)

16. Open APIs

17. With other services, you generally don’t own your data

19. In Piwik, all the data is available through simple web services (REST)

21. Top 10 keywords yesterday ?module= API &method= Referers.getKeywords &idSite= 1 &date= yesterday &period= day &format= xml

22. <result> <row> <label>xml is good</label> <nb_unique_visitors>5</nb_unique_visitors> <nb_visits>6</nb_visits> <nb_actions>21</nb_actions> <max_actions>6</max_actions> <sum_visit_length>762</sum_visit_length> <bounce_count>0</bounce_count> <idsubdatatable>33</idsubdatatable> </row> <row> <label> baby one more time </label> <nb_unique_visitors>3</nb_unique_visitors> [...] </row> [...] </result>

23. (2)

24. Plugins architecture

26. Customize your application

28. Add / Remove plugins Build your own!

29. Plugins examples Show your last visitors locations on a Google maps View a heatmap of your visitors clicks on your pages

31. (3)

32. Data abstraction

33. Html table

34. Tag cloud

35. Bar chart

36. Pie chart

37. XML

38. JSON (Javascript object)

39. CSV

40. (4)

41. Customizable Dashboard Widgets

42. Widgets Create your ideal dashboard by selecting widgets Widgets can be added to other dashboards (apple dashboard, netvibes, etc.)

43. Dashboard demo http://piwik.org/demo

44. Add new widgets

45. Customize the layout

46. Delete widgets

47. (5)

48. User interface

49. (a work in progress...)

50. Concepts Simplicity Fast (ajax) wow effect

51. Column sort

52. Pagination

53. Search within a table (eg. keywords containing “web”)

54. One click access to exports

55. Embed your data everywhere

56. Easy hierarchical view of your website

57. Easy view subtables (eg. Keywords by search engines)

58. Fast period monitoring ( Sparklines )

59. Evolution graph

60. Conclusion Lots of great features Piwik is unique and people notice Try Piwik today

61. Thanks

62. Questions?

63. http://piwik.org

64. Credits Pic #1 , #2 , #3 , #4 , #5 , #6 , #7 , #8 , #9 , #10 By Matthieu Aubry, 2008 Under license #CC-By-Sa