SlideShare a Scribd company logo
¡ Intro
¡ Piwik
¡ An Alternative
¡ Getting Started
¡ Questions
2
¡ Principal Consultant, Digital Analytics & Operations with
The Encima Group, an independent consultancy
¡ Native Chicagoan
§ BSBA - Finance, University of Illinois
§ MBA - Marketing, Loyola University of Chicago
¡ Author ofTip of the Spear Blog, Adjunct Prof
¡ Viewthrough Measurement Consortium
¡ Co-founder, Streams Online Media Development, Lilypad
3
¡ Open-source software (OSS) is computer software with its
source code made available with a license in which the
copyright holder provides the rights to study, change and
distribute the software to anyone and for any purpose.
SOURCE: Wikipedia 4
Open SourceApplications
§ Linux
§ MySQL
§ R for Statistics
§ Open Office
§ Wikipedia
§ Arduino
§ Drupal
§ Piwik
5
¡ Piwik is an open analytics platform developed by a team of
international programmers
§ Initially released in 2007
¡ It is globally used by individuals, companies and
governments ranking #7 with 2.1% share
§ #2 in Germany & Switzerland with 16% share.
¡ Piwik is an alternative to GoogleAnalytics and paid
enterprise site analytics solutions
6
¡ FreeWeb Analytics Platform
¡ Based on PHP& MySQL
¡ >1MMWeb sites Globally
¡ >50 Languages
¡ >Share than Adobe,WebTrends and Coremetrics combined
¡ New Releases Every Few Weeks
7
8
Tracking
API
Database
Analytics
API
Email
reports
Piwik
UI
Mobile
App
PHP
JS
Python
Java
iOS
AnalyticsTracking Admin User
TwoAPIs: one is for Data Collection (Tracking) and the other is
for Reporting (Analytics).
9
¡ Behavioral Data isValuable
§ Used for Retargeting and Lookalike Modeling
§ Whether Cookies or Machine Fingerprinting
§ Multi-device Universal IDs
¡ Data Independence & Control
§ Can be used for secure Intranet,
Extranet applications
§ Opt-out capability
10
Facet Piwik Google Analytics
License Open Source Limited
Data Hosting Your Choice, Host Anywhere Google
Installation Easy Very Easy
Interface Simple, Web-based Simple, Web-based
Data Source Not Sample May Be Sampled
Reporting Speed Real-time, Depends on Server Not Real-time, Fast
Customizable Extensive Limited
Data Sharing ItsYour Data Share with Google
Popularity Growing in US Ubiquitous
Log Data Full-access No Access
Historical Data Import GA N/A
Track Robots Yes No
11
¡ Link to Bid Manager for Remarketing Lists
¡ Refusal to integrate S2S
¡ Pervasive:Tag Manager,AdWords, GDN
¡ Past History
§ Search Not Provided
§ WiFi Spying
12
¡ Data Collection
§ Event-level, Automatic (Download ,Outlinks)
§ CampaignTracking, SEO-friendly, Can Leverage UTM
¡ Reporting
§ Adaptable Dashboard Widgets, Actual UVTrending
§ Segments, User Opt-out, Page Speed Monitoring
§ Real-time Reporting; Delivery via Mobile, Email
¡ Optional Modules available in MarketPlace
§ Tracking opt-out functionality
13
Pilot-testing Piwik alongside existing install in simple, an easy
way to compare platforms.
1. Identify Web hosting service with MySQL and PHP
2. Download Piwik file to a local machine
3. Unpack archive on the local machine
4. Login (FTP ok), create a subdirectory, e.g. "/piwik"
5. Upload local folders and files to subdirectory
6. Open in Web browser and begin configuring
7. Like other platforms, tracking code added to pages
Initial installation took 10-20 minutes; addingWeb sites as simple as creating
an instance and then adding page tags
14
¡ Finding good digital analysts is challenging
¡ Piwik is very visual and easy to learn
¡ Extensive information and documentation at Piwik.org
15
WhatYou Can Do…
¡ Use
¡ Discuss
¡ Suggest
¡ BetaTest
¡ Support - http://crowdfunding.piwik.org/
¡ Create Modules
¡ Develop Code
16
¡ Scott Respa – Open Analytics Summit
¡ Maciej Zawadziński – Piwik.org
¡ Brett Mowry – Second Act Marketing
¡ Todd Kelsey - Consultant
17
Contact: DomenicoTassone
▪ dtassone@encimagroup.com
18

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Open analytics chicago 2014 piwik by d tassone

  • 1.
  • 2. ¡ Intro ¡ Piwik ¡ An Alternative ¡ Getting Started ¡ Questions 2
  • 3. ¡ Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy ¡ Native Chicagoan § BSBA - Finance, University of Illinois § MBA - Marketing, Loyola University of Chicago ¡ Author ofTip of the Spear Blog, Adjunct Prof ¡ Viewthrough Measurement Consortium ¡ Co-founder, Streams Online Media Development, Lilypad 3
  • 4. ¡ Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose. SOURCE: Wikipedia 4
  • 5. Open SourceApplications § Linux § MySQL § R for Statistics § Open Office § Wikipedia § Arduino § Drupal § Piwik 5
  • 6. ¡ Piwik is an open analytics platform developed by a team of international programmers § Initially released in 2007 ¡ It is globally used by individuals, companies and governments ranking #7 with 2.1% share § #2 in Germany & Switzerland with 16% share. ¡ Piwik is an alternative to GoogleAnalytics and paid enterprise site analytics solutions 6
  • 7. ¡ FreeWeb Analytics Platform ¡ Based on PHP& MySQL ¡ >1MMWeb sites Globally ¡ >50 Languages ¡ >Share than Adobe,WebTrends and Coremetrics combined ¡ New Releases Every Few Weeks 7
  • 8. 8
  • 10. ¡ Behavioral Data isValuable § Used for Retargeting and Lookalike Modeling § Whether Cookies or Machine Fingerprinting § Multi-device Universal IDs ¡ Data Independence & Control § Can be used for secure Intranet, Extranet applications § Opt-out capability 10
  • 11. Facet Piwik Google Analytics License Open Source Limited Data Hosting Your Choice, Host Anywhere Google Installation Easy Very Easy Interface Simple, Web-based Simple, Web-based Data Source Not Sample May Be Sampled Reporting Speed Real-time, Depends on Server Not Real-time, Fast Customizable Extensive Limited Data Sharing ItsYour Data Share with Google Popularity Growing in US Ubiquitous Log Data Full-access No Access Historical Data Import GA N/A Track Robots Yes No 11
  • 12. ¡ Link to Bid Manager for Remarketing Lists ¡ Refusal to integrate S2S ¡ Pervasive:Tag Manager,AdWords, GDN ¡ Past History § Search Not Provided § WiFi Spying 12
  • 13. ¡ Data Collection § Event-level, Automatic (Download ,Outlinks) § CampaignTracking, SEO-friendly, Can Leverage UTM ¡ Reporting § Adaptable Dashboard Widgets, Actual UVTrending § Segments, User Opt-out, Page Speed Monitoring § Real-time Reporting; Delivery via Mobile, Email ¡ Optional Modules available in MarketPlace § Tracking opt-out functionality 13
  • 14. Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms. 1. Identify Web hosting service with MySQL and PHP 2. Download Piwik file to a local machine 3. Unpack archive on the local machine 4. Login (FTP ok), create a subdirectory, e.g. "/piwik" 5. Upload local folders and files to subdirectory 6. Open in Web browser and begin configuring 7. Like other platforms, tracking code added to pages Initial installation took 10-20 minutes; addingWeb sites as simple as creating an instance and then adding page tags 14
  • 15. ¡ Finding good digital analysts is challenging ¡ Piwik is very visual and easy to learn ¡ Extensive information and documentation at Piwik.org 15
  • 16. WhatYou Can Do… ¡ Use ¡ Discuss ¡ Suggest ¡ BetaTest ¡ Support - http://crowdfunding.piwik.org/ ¡ Create Modules ¡ Develop Code 16
  • 17. ¡ Scott Respa – Open Analytics Summit ¡ Maciej Zawadziński – Piwik.org ¡ Brett Mowry – Second Act Marketing ¡ Todd Kelsey - Consultant 17