This document summarizes a presentation about using Piwik, an open source web analytics platform, in enterprise environments. It discusses Piwik's advantages over Google Analytics for enterprises, including data ownership and privacy compliance. It provides examples of how Piwik is used by enterprises for intranet tracking, data warehousing integration, and more. The presentation includes case studies of how governments and businesses like HP and a TV company use Piwik to meet their analytics needs. It also covers some of the challenges of working with enterprises and going global with a web analytics product.

1. Piwik Meetup sponsors:
Piwik in Enterprise-level
environments
Munich, 29th July 2014
Maciej Zawadziński

2. Piwik Meetup sponsors:
INTRODUCTION
Piwik in Enterprise-level environments

3. Piwik Meetup sponsors:
Piwik in Enterprise
• Requirements,
• Use cases,
• Case studies,
• Feedback,
• Challenges,
• Q&A.

4. Piwik Meetup sponsors:
WHY PIWIK?
Enterprise requirements

5. Piwik Meetup sponsors:
Data ownership

6. Piwik Meetup sponsors:
And much more…
• Access control to the data,
• Privacy compliance,
• PII storage,
• Direct raw data access,
• Custom functionality.

7. Piwik Meetup sponsors:
… and the cost
• GA Free limits:
– 50 website profiles,
– 5 custom variables,
– 10 million page views per month,
– 24 hours data freshness (200k+ sessions),
• GA Premium – 150 000 USD/year

8. Piwik Meetup sponsors:
HOW PIWIK IS USED?
Enterprise use cases

9. Piwik Meetup sponsors:
Self-hosted analytics

10. Piwik Meetup sponsors:
Other use cases
• Intranet tracking,
• Integration with data ware house,
• User-centric reporting,
• Piwik as a backend,
• Log processing.

11. Piwik Meetup sponsors:
WHO USE PIWIK?
Piwik in Enterprise

12. Piwik Meetup sponsors:
Who use Piwik?

13. Piwik Meetup sponsors:
FEEDBACK
Piwik in Government

14. Piwik Meetup sponsors:
Feedback
Piwik is an amazing piece of open source software. We
have selected it to provide web analytics to both our
intranet and internet sites. (...).
Our users have been very impressed with our Piwik-
based web analytics solution. That level if integration
would not have been possible with any other solution…
Étienne Beaulé, Government of Canada

15. Piwik Meetup sponsors:
Feedback
(…) Piwik performed really well, and our Customer Insight
team liked the customisable dashboard and the
information that was at their fingertips. As a result we
added a few more websites, including a transactional
service and two mobile apps.. (...).
Other government transactional services have now started
adopting Piwik as their preferred web analytics solution.
Helen Hourihane, Companies House, Government of UK

16. Piwik Meetup sponsors:
Feedback
The analytics in Piwik far surpass our previous
solution, and give ourselves and our clients much
better insight into our work.
Paul Miller, Software Designer, CivicPlus
Serving 1500+ local government websites in the US

17. Piwik Meetup sponsors:
GOVERNMENT OF CANADA
Case studies

18. Piwik Meetup sponsors:
Problem
• Tracking both Intranet and Internet analytics,
• Managing the user accounts,
• Privacy regulations compliance,
• User management security issues with GA:
– 2-factor authentication,
– Personal account emails.

19. Piwik Meetup sponsors:
Solution
• Piwik core,
• User Groups plugin,
• SSO plugin integrating with Shibboleth,
• Custom theme and integration of Piwik
directly into DFO systems.

20. Piwik Meetup sponsors:
HP MEDIA SOLUTIONS
Case study

21. Piwik Meetup sponsors:
Problem
• Provide analytics for HP intranet portal for
employees,
• High-availability data collection,
• Data accuracy and quality,
• Advanced reporting.

22. Piwik Meetup sponsors:
Solution
• Piwik high-availability setup,
• Staging environment replaying 100% of
production traffic based on tracker logs,
• Advanced segmentation,
• Raw data adjustments to correct the
campaign tagging user errors.

23. Piwik Meetup sponsors:
TV ANALYTICS
Case study

24. Piwik Meetup sponsors:
Problem
• Measure the impact of TV campaigns on
web traffic and conversions,
• Track the conversions influenced by TV,
• Track custom metrics: e.g. households,
• Track custom dimensions: e.g. network,
channel, show, DMA etc.

25. Piwik Meetup sponsors:
Solution
• Use Piwik as a backend,
• Custom plugin to add extra functionality,
• Pull the data to TV analytics reporting
panel via Piwik APIs,
• Piwik Cloud – 300M+ PVs on a single
website campaign.

26. Piwik Meetup sponsors:
CHALLENGES
How to work with Enterprise clients? How to go global?

27. Piwik Meetup sponsors:
What are your experiences?

28. Piwik Meetup sponsors:
Challenges
• Legal… keep things simple!
• Becoming an approved vendor,
• Payment process,
• Getting Enterprise references,
• Closing deals – up to 9 months!

29. Piwik Meetup sponsors:
Going global challenges
• No local presence,
• Americans not keen on European
companies,
• Creating business ecosystem through
Reseller and building local presence,

30. Piwik Meetup sponsors:
Q&A?
maciej@piwik.pro
Twitter: @zawadzinski