2. Overview
● Three Promotions
○ What they are and how we will promote them
● Prices
○ How we came to these decisions
● Summary
● Questions
3. Tier 1
All Star Game - MLB Trivia
“Share a Coke All Star Game
Experience”
● MLB trivia on Twitter once a
week leading up to all star
break
● Each person that gets trivia
right will be entered in “Share a
Coke All Star Game
Experience”
4. Tier 1
All Star Game - MLB Trivia
● 2 winners randomly selected
● Each receives:
○ 2 tickets to All Star Game
○ Accommodations
○ 2 Share-a-Coke All Star Bottles
5. Tier 2
McDonald’s Double Promotion
● Instance of back-to-back
doubles in any game
● Free McDouble and small
Coke at McDonald’s the next
day
● 2-5pm
6. Tier 3
World Series Experience
● Limited edition, Post-Season
Coke bottles
● Bottle cap codes
● Enter the code for a chance to
win a trip for two to the first
two games of the World Series
7. Tier 3 Cont.
● Begin distributing and
promoting at beginning of the
ALCS/NLCS
● Take a step further
● NLDS/ALDS, Wild Card
games, target regionally
8. Prices
● Tier 1 - $15,000
○ Airfare, lodging, tickets
● Tier 2 - $30,000
○ Price for promotions
● Tier 3 - $75,000
○ Includes tier 1 twitter promotion as well
○ Airfare, lodging, tickets, instore and online promotion
9. Summary
● MLB All-Star Twitter Trivia
● Back to back double for a McDouble
● Limited Edition Coke bottles with exclusive codes for a chance to go to the
World Series
