This document provides advice on how to effectively pitch an idea or story. It recommends focusing on telling the problem and who it affects, the proposed solution, why now is the time to act, and how the idea will be implemented and spread. Storytelling elements like setting, characters, plot, conflict, and theme should be used. The audience and what matters to them should be understood. An authentic case study and clear message should be conveyed to get a second chance to further discuss the idea.

1. Pitch it like it’s hot
Dear culture jammer, here’s how to tell your story
Maribor, 20th September, 2014

2. You are not as ugly, or as beautiful as you’d imagine

3. Sell as much as tell

4. The one with the best story wins.

5. Intro + 1-liner
Problem and who suffers most
Solution
Why now, why you (the USP)
Domination plan: your go-to market, channels, partners
Final punch with a CTA

6. Pitch the problem. Not your idea.

7. Pitch the Why
Goals and drivers

8. Why do YOU care?

9. Storytelling 101

10. Setting
Characters
Plot
Conflict
Theme
Storytelling 101

11. Storyteller Audience Content
What really, really matters here

12. Storyteller

13. Audience (context)
Know your audience well. Know where, when and to who you pitch.

14. Content

16. Find your Frodo

19. People dig stories

20. The power of stories
Stories differentiate you & create added value
They help you build engagement with your peers

21. !
Stick your story and make it real (forget Mary and John!)
Have 1 case study and 1 clear message
Keep the flow
Be authentic - don’t fake it!
Don’t try to explain everything - leave something
The goal of the pitch is: get a second chance
Finish early and come out strong!

22. www.edgartells.me
@edgartells
Damjan Obal
@damjanobal damjan@edgartells.me