At Well we’re committed to stopping microplastic pollution across the globe.
We allow industrial lavanderies to become more sustainable by helping them stop microplastic pollution within their own business, which subsequently helps them win over more consumers. By showing they’re a sustainable facility and are making positive changes, the companies that install our systems will earn customer respect and loyalty, in addition to saving energy and money.
Compostera - Safe attractive and non-polluting toiletsCarl Lindström
The world needs toilets that users want to use and that don't offend any of our senses. Toilets must not pollute but transform plant nutrients into a safe usable fertilizer without complicated and unreliable means ... this is what we do at CompostEra
CleanCredit is a Incentive based Waste Management System which could make India trash free and help achieve the goal of Swacch Bharat before the deadline.
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Due to the very evident global catastrophic climate change, water shortages and tightening environmental legislation there is an ever increasing demand for sustainable solutions that will help prevent further impact on the environment.
Jaden Fabrics is the ONLY supplier for 100% Green Enova Towels in the Hospitality Market! Contact us to learn more about this exciting new process and product!
The class covers sustainability and sustainable development, current practices in fashion industry and then the pillars of the better future: Circular economy, Cradle to Cradle and Meaningful branding. In the end of the class you can find the basic points of the sustainable brand.
I always try to stress the responsibility of each of us on the way to a better future, especially when I have the opportunity to teach the future leaders.
GayanI De Alwis speaks to Business LK Magazine (October 2915 edition) on the importance of integrating environment
thinking into supply chain management from material
sourcing to the end of life management of the
product after its useful life
Developing roads in Southern Africa will definitely trigger a continental transformation with huge potential to facilitate access to education and health. “If you build the roads, there are environmental costs, but if you don’t, there are developmental costs,” says Jeff Sayer of James Cook University in Cairns, Australia.
Sustainable Apparel - Reflections on Progress - Les Jacques, Sustainability C...LYCRAbrand
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Fast fashion is any product that is focused on rapid launching ,quick production, quicker marketing and even faster consumption. This presentation shows the negative side of Fast Fashion and ways to promote Slow Fashion among young generation and create awareness about Upcycling of Fashion.
Did you know that using foam soap in a touch-free dispenser can reduce water consumption and improve the perception of a lavatory?
Learn more about how touch-free dispensers can improve restroom performance in "An innovative option to reduce water consumption" from Veritiv High Performance Buildings Insights in partnership with GOJO.
Well - Environmental care for your well-beingKostja Klabjan
We aim to improve the quality of both the environment and our own well-being by providing innovative solutions that stop pollution from microplastics and waste water.
We seek to challenge mainstream thinking on economic, environmental and social issues to provide a purer way of life.
We believe that every single one of us has the potential to be part of the solution. We put the planet, and consequently, your well-being first.
Compostera - Safe attractive and non-polluting toiletsCarl Lindström
The world needs toilets that users want to use and that don't offend any of our senses. Toilets must not pollute but transform plant nutrients into a safe usable fertilizer without complicated and unreliable means ... this is what we do at CompostEra
CleanCredit is a Incentive based Waste Management System which could make India trash free and help achieve the goal of Swacch Bharat before the deadline.
Pearl Waterless Car Wash - Creating Eco-Conscious Awareness for a More Sustai...Pearl Nano Promotions
Due to the very evident global catastrophic climate change, water shortages and tightening environmental legislation there is an ever increasing demand for sustainable solutions that will help prevent further impact on the environment.
Jaden Fabrics is the ONLY supplier for 100% Green Enova Towels in the Hospitality Market! Contact us to learn more about this exciting new process and product!
The class covers sustainability and sustainable development, current practices in fashion industry and then the pillars of the better future: Circular economy, Cradle to Cradle and Meaningful branding. In the end of the class you can find the basic points of the sustainable brand.
I always try to stress the responsibility of each of us on the way to a better future, especially when I have the opportunity to teach the future leaders.
GayanI De Alwis speaks to Business LK Magazine (October 2915 edition) on the importance of integrating environment
thinking into supply chain management from material
sourcing to the end of life management of the
product after its useful life
Developing roads in Southern Africa will definitely trigger a continental transformation with huge potential to facilitate access to education and health. “If you build the roads, there are environmental costs, but if you don’t, there are developmental costs,” says Jeff Sayer of James Cook University in Cairns, Australia.
Sustainable Apparel - Reflections on Progress - Les Jacques, Sustainability C...LYCRAbrand
Les Jacques took guests on a sustainability journey, sharing insights into the beginnings of sustainable apparel, key events, how much the industry has achieved up until 2016, the current challenges, and what targets need to be reach to prevent the projection that by 2030 the world is set to face a 40% global water deficit.
Fast fashion is any product that is focused on rapid launching ,quick production, quicker marketing and even faster consumption. This presentation shows the negative side of Fast Fashion and ways to promote Slow Fashion among young generation and create awareness about Upcycling of Fashion.
Did you know that using foam soap in a touch-free dispenser can reduce water consumption and improve the perception of a lavatory?
Learn more about how touch-free dispensers can improve restroom performance in "An innovative option to reduce water consumption" from Veritiv High Performance Buildings Insights in partnership with GOJO.
Well - Environmental care for your well-beingKostja Klabjan
We aim to improve the quality of both the environment and our own well-being by providing innovative solutions that stop pollution from microplastics and waste water.
We seek to challenge mainstream thinking on economic, environmental and social issues to provide a purer way of life.
We believe that every single one of us has the potential to be part of the solution. We put the planet, and consequently, your well-being first.
Swift Green Filters is the first company in this
industry to establish a green filtration product line.
We offer a variety of low-cost replacements for most
major brands.
Renewable Energy and Sustainability - GineersNow Engineering MagazineGineersNow
GineersNow Renewable Green Leaders Issue 001
Renewable Green Leaders Magazine: Meet the Heroes of Renewables and Clean Energy
Exclusive: EKOenergy, REN21, WWEA, Dubai Sustainable City, IRENA, Ericsson, ABB
Special Feature Stories: Bio energy, Geothermal energy, Hydro energy, Green buildings, Recycle, Solar, Sustainability, Upcycle, Energy storage, Tidal energy, Waste management, Wind energy, Circular Economy, Power generation, Cogeneration
Country Focus: China, United States, Canada, United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, United Kingdom, Singapore, Hong Kong, Philippines, Malaysia, Indonesia, India, Australia.
More engineering stories at https://www.gineersnow.com/topics/magazines
A wastewater treatment plant is a facility in which different types of processes are included that helps to treat industrial wastewater and remove pollutant particles. The wastewater is a significant point of resource for AMRDs and antimicrobial. The wastewater is relatively high in nutrients contains heavily contaminated environments, including hospitals, industries, and different agricultural sites, including solid and liquid products. Influent comes with various diluted pollutants, including antimicrobial agents, pharmaceuticals, personal care products and heavy metals. Many microbial and chemical contaminants are not included in this wastewater degraded treatment process.
A presentation to explain the challenges of municipal solid waste management in Gurgaon (India) - aimed at high school students. Promotes moving towards a circular economy and an integrated approach to waste management. Promotes adoption of MSW Rules and offers suggestions for action - at a citizens level.
Advancements in technology and manufacturing made it possible for people to enjoy the cost-effective benefits of using microfiber products. Many households and industries save more money on maintenance costs because of it. This marvel has many properties that make things convenient for homes and businesses.
Water Purification and Mobile Water Treatment System I WOG Group.pdfNavchetana Kendra
To alleviate water shortages, WOG Group offers a small water plant that is housed inside a portable container. All complex and common answers are communicated by a group of experts. We refined the water, which is crucial for the area, by killing even the smallest particles during treatment. When portable water filtration systems are used up, it reduces transportation costs. In addition to serving as a free water treatment facility, our adaptable water purification units may join with a rhythmic motion at any point plant for an additional limit.
Latest Technologies in Construction Engineering by Arcadis - Gineers now engi...GineersNow
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Special Feature Stories: BIM, Consultant, Contractor, Design, EPC, Heavy Equipment, Electro-mechanical, Machinery, Rental Equipment, HSE, EHS, Safety, Tools, Trucks, PMV, Construction, Civil Engineering, Mechanical, Electrical, Plumbing, MEP, EPC
Exclusive: Arcadis Innovations - Latest Technologies in Engineering and Construction Industry.
Country Focus: China, United States, Canada, United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, United Kingdom, Singapore, Hong Kong, Philippines, Malaysia, Indonesia, India, Australia
More engineering stories at https://www.gineersnow.com/topics/magazines
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
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Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
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Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
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Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
3. Individuals ingests approximately 5
grams of plastic per week.
Microplastics spell big problems for
future generations.
Did you know that microplastics
enter your body every day,
through the drinks you
consume and the food you eat?
The full health effects of
microplastics on the human body are
still unknown.
The long-term effects could be
potentially disastrous.
?
4. While there are many sources of microplastic pollution, the biggest microplastic
polluters today are lavanderies. Almost all commercial washing machines, whether in
homes or public businesses, create constant microplastic pollution.
Washing synthetic clothes accounts for 35%
of primary microplastics found in the
environment. With an estimated 9.4
trillion fibres released from washes
every week, people are ready to demand
change.
165,000 tons
Washing machines are dumping around
165,000 tons of synthetic fibres
into the ocean each year, and an
additional 175,000 tons on land.
5. Simply washing your clothes pollutes the
environment and can pose unknown health
risks to your body.
We all contribute to the problem.
The majority of the clothes we wear are made using :
synthetic, plastic, or textiles.
6. Today’s consumers are all for sustainability, and they can use their
wallets will drive change.
60 %
80 %
87 %
Nine in ten Gen Z consumers believe companies have a
responsibility to address environmental and social issues.
Nearly 60% of consumers are willing to change their
shopping habits to reduce environmental impact.
80% of people say sustainability is important to them, and over 70% would pay a
premium of 35% on average to support sustainability practices.
87% of millennials would be more loyal to a company that helps them contribute
to environmental causes, and more than 9 in 10 would switch brands to one
associated with a cause.
The above consumer sentiment means
significant sales in both the B2C and
B2B spaces.
Where consumers want change,
businesses must make change, or they
risk losing their customers.
THE OPPORTUNITY
7. When consumers want change, companies will follow.
Customers are increasingly voting with their wallet, seeking out
products that avoid or reduce plastic waste. Being a category
leader in sustainability, such as reducing or avoiding plastic
waste, can be a true point of differentiation in the market today
rather than just competing on price.
Microplastic pollution can give you an edge on your competition.
Microplastic reduction can be a powerful tool to win new
customers and increase brand loyalty, strengthening our partners’
brand reputation.
The case for action is clear and growing.
Why?
8. THE OPPORTUNITY
Well’s mission resonates with the
following target audiences:
Both populations create the large majority of the future’s
consumer base, and their passion will drive the following
industries to implement our products:
Industrial businesses (retail,
manufacturing)
Consumer-use facilities (lavanderies,
hotels, hospital )
Gen Z, which account for 67.2 million
people in the United States alone
Millennials, which account for 72.1 million
people in the United States alone
9. MicroEye: Easy-to-use tool that detects
microplastics in any water source and
makes the data accessible to the public,
bringing awareness to consumers and
driving change.
WellSocial: A platform & community to
show the public the positive changes our
partners are making to empowering
people to fight microplastic .
Supporting
the cause
5 years
Our sustainable solutions include:
B2B Solution
InFree: Energy-efficient system that
cleans water for endless re-use and
prevents microplastics from entering our
oceans, via a filter that stops and dries out
the microfibers.
We are backed by over 5 years of
microplastic research, with patents
for several B2B and B2C anti-
pollution systems to be released in
the coming years.
10. A bit of story behind our MVP improvements.
In a conversation with Alliancelaundry (a market leader in coins laundry), they said that they are not
going to implement microfiber filters into laundry until it is mandatory by law because they cannot
make money by stopping microplastics. Through this conversation, we understand the main
challenge for us and for the environment is:
HOW TO MAKE MOENY BY DOING GOOD ?
Our goal is to make money while doing something good.
This is why we developed a system that not just stops the microplastic but also allows laundry to
reuse the wastewater—we created a closed circle for industrial laundry.
Though this, they can make money by reducing the water consumption and they save money
because the water needs less energy to be heated as it remains at room temperature.
11. We want to help laundry businesses make a case out of there sustainability efforts.
We are developing a platform to help customers/launderers market their sustainability
efforts. The popular carbon food print platforms is our benchmark.
We believe data will drive costumers and legislation to make changes even fasters .
12. Sustainable LAUNDRY and water
preservation should be seen not only as
a call to action, but also a market
opportunity.
Sustainable laundry,
reducing microplastics,
and water preservation can
be a powerful tool to win
new customers and
increase brand loyalty.
I
prefer
the
ethical
lavendry?
13. InFree Solutions
We developed a device to make commercial laundry more
ethical and sustainable, by re-using wastewater and
preventing 100% of microplastics from entering our
oceans.
The commercial laundry will no longer need drinking
water to clean our clothing while eliminating additional
microplastics from our environment.
With this system, both large and small corporations
can save money and build an ethical environment by
transforming laundromats across hotels, coin
laundries, hospitals, and ships.
Our In Free water filtration system can support large-scale
change, with the ability to connect to up to 6 washing machines
at once in commercial laundry facilities.
14. The product's innovation is based on a special membrane that allows very high-water flows with low pressure. The
pores of the membrane are 0.01 microns in size, allowing the membrane to retain all the particles in the area
of the electron microscope. Thus, purified water is organoleptically cleaner than tap water, so it can be reused in
all washing processes for industrial purposes. In addition, no chemicals are used to operate the system. They use
an ozone generator to disinfect the membranes, which produces the optimal amount of ozone. The product
disinfects while also cleaning and maintaining water in tanks.
15. A long line of benefits
Advantages of our product:
● self-cleaning filtration,
● easy maintenance,
● there is no wastewater discharge due to the closed system,
● automatic operation and cleaning of membranes.
The product is better than anything on the market, and there are several reasons:
● due to the hydrophobic membrane, the water flow is much higher than with a classic filter, and the
consumption is twenty thousand times lower than with a classic filtration.
● energy consumption is up to 80 percent lower than with conventional filtration.
● our product works automatically and smoothly even under heavy loads.
● the water they purify is organoleptically cleaner than tap water.
● works without chemicals and does not burden the environment.
● the device automatically collects captured contaminants in a special compartment where they are dried.
16. Controler
Ventury tube
3-way Solenoid valve
Wastewater inlet
Ozone Generator
Pump
Purified water inlet
Purified water
Dryer Bag
Back Wash direction
wastewater
Back Wash pump
Wastewater
Concentrate pump Distancer Membranes
Water reuse
Microfibers
TRL 4 – technology validated in the
lab.
17. How it works
The wastewater from the washing machine enters the central reservoir. This water is
full of microfibers with different dimensions and weights. The bottom of the container
has membranes. The water is pumped through the membrane with the pore size 0.01
micron. The purified water has no microfibers and is ready to be drained. Part of the
purified water is stored into the container and when needed the backwash pump uses
this water for cleaning the membranes. In the process of membrane cleaning small
amounts of ozone are added to the water for membrane disinfection. The pump pushes
the wastewater and the concentrate through the filter bag which catches and dries the
microfibers. When the bag is full it should be replaced with a new one. The full bag is
ready to be recycled. The process is fully automatic and is run by the controller. The
whole system does not need any chemical compounds.
19. We’re getting into the market now, ahead of
the potential legislation in 2025
that would mandate filters in all
washing machines. The professional
washing machine is replaced every 20 years, so even if
this law is implemented in 2025, we can still face 25
more years of daily microplastics pollution if
our filter isn’t distributed.
20. Take care of your well-being, and the health of those around you
Become environmentally responsible, protecting your children’s future
Do something good for the environment, and subsequently all future generations
Be a part of a global revolution to improve the health of our planet
Prevent a much larger microplastic pandemic by acting NOW
Create a conservation-centric society
Support a company that can enact larger changes for marine conservations
Encourage a society in which microfiber filters are mandated by law
Our systems can help all people/companys make a
difference, by allowing them to:
Join our mission, saving our environment
and protecting your own health. You can
be proud to be a part of our mission,
knowing that you’re protecting the ones
you love.
We want all people/company to
commit to using a microfiber filter
when doing their laundry, because all
of our individual actions add up to big
change.
21. The EU has chosen to take on microplastic pollution as part of the European Strategy
for Plastics, and France has adopted a law proposing that every new washing machine
has a microfibre-catching filter by 2025.
The Marine Conservation Society has created the 'Stop Ocean Threads' campaign,
which calls for the UK government to mandate the use of the microfibre filters by law
within the next 4 years.
For every five adults surveyed, four supported the introduction of legal measures to
mandate the use of filters.
Over 12,000 people have signed the petition to call the UK government to require
washing machine manufacturers to include microfibre filters in all new machines
produced, with numbers rising as we speak.
26% of adults are willing to pay an extra £50 for their next washing machine if it came
with a microfibre filter included.
“Our research has found that the public is largely supportive of our call for legislation,
and consumers are willing to pay a little more to reduce the flow of microplastics into
the ocean” - Laura Foster, Marine Conservation Society
Why Now ?
We are not alone in this mission!
1/4
£50
22. Market Overview
The global coin-operated laundries market size was valued at USD 14.6 billion in 2019 and
is expected to grow at a compound annual growth rate (CAGR) of 9.4% from 2020 to 2027.
Laundry is a time-consuming task and has become a burden for people, especially the
working-class population. Time constraints due to increasing work pressure and hours
restrict people from doing their laundry. The working-class population has significantly
increased over the past few years, thereby contributing to the rising demand for coin-
operated laundries due to their convenience. The market for coin-operated laundries is
mainly driven by the increasing number of working women worldwide. According to
statistics provided by the World Bank, the female labor force has been substantially
increasing since 2012. In 2016, females accounted for a share of about 38.9% of the total
labor force worldwide; the percentage increased to 39.1% in 2017. These factors are
opening new avenues for coin-operated laundries and are likely to fuel the market growth
during the forecast period.
23. With the renting business
model, we will also prevent our
device from landing in the trash
one day, minimizing the
pollution we’d create as a
business.
Our B2B business model will
be focused on renting rather
than selling. We will provide
long-term renting contracts
for our InFree device and
platforms, allowing
lavanderies to implement our
system into their own business
BUSINESS
MODEL
We are looking into a hybrid business
model combining the platform and the
hardware.
24. With our platform, we are
going to empower every
individual to fight
microplastic pollution.
Our platform will bring greater
awareness to consumers on the
microplastic pollution that exists all
around them, driving motivation to
make a change and increased support
for our products and partner facilities.
We’re also developing a platform
& community for the public to
show the positive changes our
partner facilities are making.
We will provide all our
partner facilities a
sustainable label to
display their use of our
environmentally-friendly
product, ensuring they are
recognized as a
sustainable facility.
At Well, we are selling a full
sustainability service and lifestyle
change, not just a single device
25. Investing in Well is investing in a larger brand
committed to sustainability.
Well is here to guide both
our partner companies
and all passionate
individuals who care
about the environment.
We want to remove the
blindfolds and show the world
the problem at hand, and how
we can all contribute to the
solution.
Support our technology, and you
empower every person on the planet to
take action themselves, igniting both
small and large-scale change.
26. Well is different from other start-ups you may come
across. Yes, our systems have incredible sales potential,
and we have years of entrepreneurial experience to back
our business plan. Well, however, is about much more
than a business. Our brand is centered around a larger
mission that will enact significant change across the
globe, and we know we’ll be able to improve the world
for the better with the future by our side
27. The current solutions offer microplastic filters with
cartridges, which require the user to return the used
cartridge once full after about 20 washes. The
inconvenience of this process discourages people from
purchasing the product.
The first washing machine
microplastic filter was introduced
in 2019
2019
There aren’t many microplastic solutions in the market, and
those that do exist are flawed. The solutions on the market
are using plastic to catch microplastic. In the end they are
making more plastic waste in comparison to the microplastic
they are catching.
28. Changing industries for the better, protecting the environment and the well-being of all people in the
process.
THE REALITY:
On our current trajectory, 1 million tons of tiny plastic fibers are released into wastewater each year.
The cost of water consumption is continuously increasing, and 80% of wastewater is not re-used.
THE IMPACT
We protect the environment and improve the
well-being of current and future generations.
We challenge mainstream thinking on
economic, environmental, and social
issues.
We create a society more aware of
the environmental pollution all around
them, and how it affects their health.
We can all, however, reduce our own
microplastic pollution by 30% with Well’s
product line.
SHORT TERM IMPACT:
We empower every single person to be a
part of the solution, making sustainability
realistic and accessible for all.
We provide innovative solutions that
stop microplastic pollution and
significantly reduce water waste across
several industries.
LONG TERM IMPACT:
29. 1. Increasing problem awareness via Instagram and social community building.
Today, consumers are becoming more aware of their impact on the environment. There is already a
rise of coverage regarding the microplastic problem, with many newspapers beginning to inform the
public of the microplastic pollution all around us. With the help of our patented technology, we are
going to run a problem awareness campaign that builds on this momentum and further opens the
public’s eyes to the global microplastic pollution problem. With our MicroEye technology, we will be
able to show users on the platform photos of the tap water specifically in their area, showing the
amount of microplastics present in the water. Showing the consumer exactly what is in the water
they’re drinking will drive public concern and ultimately lead them to make changes.
Through the combination of our MicroEye technology and our online awareness platform, we can
show people everywhere the contamination of their tap water, along with date stamps. All of our
solutions work together to drive as much impact as possible, protecting our environment and people
across the globe.
Our product opens the eyes of the consumer, showing them what microplastic pollution looks like and
putting a visual to this environmental danger. Once the consumers see the problem, they will be
motivated to be a part of the solution.
Simultaneously, we will seek out publications to share professional articles based on our research,
providing researchers and non-profit organizations useful data in return.
THE MARKETING: STEP
ONE
What the eye does not see,
the brain does not process. What the
brain does not process, the people will
not fight for.
30. 2. Showing the consumer voice to the industry.
We are going to promote sustainability across industrial settings by showing the benefits it can provide.
By becoming a sustainable lavandery or hotel, our partners are branding themselves as
environmentally-friendly facilities, winning public favor. We will call on the public to push these
businesses to become more sustainable, driving them to change via public interest and the
simultaneous business benefits of saving money and increasing profits.
Members of the public will be encouraged to tweet their support of the campaign’s goals directly at,
clouts manufacturers, retailers washing machine manufacturers, sample below:
'Hey @HM @ZARA @Primark @Nike @MichaelKors @Hoover_UK @BoschUK @SamsungUK @.
We want a better future for our planet and our children. We can all take care of the environment and the
well-being of those around us by reducing our microplastic pollution. If every washing machine had
Well’s microplastic filter, we’d reduce microplastic pollution by up to 30%. Will you show your support of
the environment by using and selling these filters to consumers? Please retweet and share far and
wide.”
Our partners will have the unique opportunity to be a part of our advanced solutions, and we will
support them by:
Highlighting the impact they are making for the environment and subsequently their customer‘s health,
helping them to secure consumer loyalty.
Including them in our platform & community for positive changes, acknowledging their positive actions.
Supporting their brand’s sustainability mission, and rewarding their business and customers for being a
part of our sustainability efforts.
Labeling their facility with a green label, indicating that they are taking action to protect the environment
THE MARKETING:
STEP Two
What the eye does not see,
the brain does not process. What the
brain does not process, the people will
not fight for.
31. Hakin spent the last 5 years studying the
microplastics problem and making 1m tests to
understand the best solutions.
HAKIM
EL KHIAR
Meet the Creators
He is not new to inventing; he has successfully
developed and sold water treatment systems to
the Ministry of Defense and NATO, and he has
successfully sold other patents to independent
businesses in the past as well. He has not only
developed the In Free system in order to stop
microplastics pollution, but he also has patents
for several other new sustainable technologies,
all to be part of Well’s product line down the
road.
32. Kostja is an entrepreneur who is
particularly passionate about
sustainability issues. He started his
career at age 24 as a wine and spirits
importer for Ex-Yugoslavia markets, and
he successfully ran the business for 8
year before deciding to sell it.
After enjoying his experience with
international business, Kostja moved to
London to continue his international
development, where he worked in a
food & beverage business. At the same
time, he developed his own, innovative
business of making tea as a
cappuccino; after this business’ growing
success, Kostja decided to sell this
brand in order to dedicate 100% of his
time to sustainable product
development to protect the environment
and his kids’ futures.
KOSTJA
KLABJAN
33. Where we will be in the future:
2022
2021
Create a more sustainable
world
Pilot the system in the real environment
and proof the business and marketing
case.
Collect data:
• How much microplastic we caught
• How much water we save / how much
they saved on the cost of water
• How much electricity we save / how much
they saved on the cost of electricity
• What does the consumer think about the
sustainable efforts of an environmentally
friendly laundry business
Build the community and social
platform to measure and
promote sustainability in our
everyday lives, acknowledging
sustainable companies and
encouraging others to follow
suit
Launch the InFree business
34. How you can help:
This is our first round of funding, and we are asking for
€60K for the pilot, proof of concept, and the marketing
case.
Once profitable, we will search for additional VC funds.
We are an excellent opportunity for VC looking into the
sustainability space
To the left, is our summary financial plan. More details are
available upon request.
We are looking for financial partners to join us in our
mission to prevent a global microplastic pandemic. Invest
in us and know you’re making a difference!
Y3: Well
3,499,200
1,562,400
1,936,800
55%
191,050
276,000
270,000
1,199,750
34%
887,290
Y1: Well
989,650
357,580
632,070
64%
56,800
132,000
147,050
96,220
10%
96,220
200,000
Y2: Well
1,382,240
1,382,240
0
0%
93,080
174,000
141,600
-408,680
-30%
-312,460
Summary:
Revenue
Cost Of Sales
Gross Profit
Gross Margin
Operating Costs
Salary
Cost A&P
Net Profit
Net Margin
Net Net Profit
Initial cost
35. Combining our sales potential and our truly world-changing mission,
Well is the perfect investment.
Environmental care for your well-being