Clera.One has developed a water recycling system for laundry rooms that collects wastewater from washing machines, filters it through a 0.01 micron membrane to remove microplastics and dirt, and recycles the cleaned water to be reused for washing. The system aims to reduce water consumption, microplastic pollution, and energy costs for laundry services by up to 80% compared to conventional filters. A pilot program will launch with Speed Queen laundromats in Berlin to demonstrate the increased profitability from investing in the sustainable technology.

1. Water Recycling System for Laundry
Rooms
Kostja Klabjan
kostja@clera.one
www.clera.one

2. Confidential and proprietary ©Clera.One
WHO
We Are
I realize that we eat 5g of microplastic per
day through the water we drink and our food. The
effects of microplastics on our bodies are unknown.
I'm scared about the unknown effect microplastic
can have on my health.
This is Why At Clera. One, we're committed to safe
water and energy while stopping microplastic
pollution across the globe.

3. Confidential and proprietary ©Clera.One
Water Scarcity Is A Looming Threat
Our Planet Is Facing
30-40% of the world
is already experiencing severe levels of water
scarcity.
About 80% of the world's wastewater is
discharged back into nature without treatment
and full of microplastic
.
Do we really need to use drinkable water for
each washing cycle of laundry?
SOURCE: https://www.un.org/waterforlifedecade/scarcity.shtml, https://www.unwater.org/water-facts/quality-and-wastewater/
The 30% of global microplastic pollution comes from
washing clothes.

4. Confidential and proprietary ©Clera.One
The solution:
Use recycled water instead of
drinking water to wash our
clothes.
We have developed a fiscal
device to bury laundry
environmental damage.
Our device is tailor-made
to drastically reduce the water
consumption of microplastic
pollutions with low energy
consumption.
We finally made an in-store water recycling
system economically justified investment for
the laundry room.

5. Confidential and proprietary ©Clera.One
The energy consumption of our re-recycle
system is up to 80% lower compared to
conventional filters due to a gravity’s water flow
system we developed.
Our system collects the wastewater and puts it throat
an automatic process, which recycles the water for
endless re-use for washing
Our system has universal usage. Our device can be
used with any washing machine from all service
providers.
Multiple washing machines can be attached to one
Clera.one device simultaneously to maximize cost
savings!

6. Confidential and proprietary ©Clera.One
Wastewater from the washing
machine, full of dirt and
microfibers, enters a central
reservoir.
The water is then gravity’s
pumped through the
membrane, where it is purified.
The membrane has a pore size
of 0.01 Microns.
The organoleptically cleaned
water is ready to be re-used via
the washing machine.
How Our Plug & Play Water
Recycling System Works
The Clera.one system will collect wastewater, put it through
a filtration system, clean it up, and reuse it.
We have developed A Fully Automated
Process for Customer Convenience

7. Confidential and proprietary ©Clera.One
Target Customers: B2B
Laundry Service
Total market:$104.23 billion in 2021
The global laundry services market was expected to grow at
a compound annual growth rate (CAGR) of 12. 3%.
Total market:$104.23 billion in 2021
Global Dry-Cleaning
And Laundry Services Market
2021-2028
2020
$ 104.23
BILLION
$ 176.99
BILLION
2028
CAGR
12,3%
SOURCE: https://www.thebusinessresearchcompany.com/report/dry-cleaning-and-laundry-services-global-market-report

8. Confidential and proprietary ©Clera.One
2020
$ 113.7
MILLION
2028
CAGR
35.8%
Consumers (Hospitality & Household) are valuing
convenience and sustainability, and the cost-
effectiveness of laundry services is driving the market
growth.
Growing hospitality industry prefers laundry services
Growth of on-demand laundry services because of their convenience
Growing awareness about the need for adopting
eco-friendly laundry practices
Growing participation of women in the workforce increasingly
opting for laundry services
MAJOR GROWTH DRIVERS
Online Laundry Service:
expanding at a CAGR of 35.8%.
35,8%
SOURCE: https://www.grandviewresearch.com/press-release/global-online-laundry-service-market

9. Confidential and proprietary ©Clera.One
GERMANY
NETHERLANDS
FRANCE
DENMARK
NORWAY
BERLIN
HAMBURG
MUNICH
FRANKFURT
PARIS
COPENHAGEN
OSLO
Geographically, we are focusing on the market where the cost of water is high, combined with a heightened
awareness for sustainability and those who have a dynamic, city lifestyle, including the following places.
COUNTRIES LIKE: LARGER CITIES:
Places where millennials and gen Z live and work, as well as want to
see companies incorporate sustainability into their everyday
practices
Countries where water reductions are present like the Middle East,
islands (e.g., Ibiza), and emerging African countries with a large
water reductions.
BERLIN
HAMBURG
FRANKFURT
COPENHAGEN
OSLO
MUNICH
PARIS

10. Confidential and proprietary ©Clera.One
Main Competitors
Many conventional re-cycling systems in the market
can filter microplastics and reuse wastewater.
We bury competitors' primary handicap
- high energy consumption
- high maintainers cost
Most have high energy consumption rates. Those
high consumption rates are the main economic
barrier for laundry reusing wastewater.
Our technology gravity our water while consuming
less energy than the more traditional filter systems.

11. Confidential and proprietary ©Clera.One
Main Competitors
Economically justified investment NO economically justified investment
Industry can increase profitability Industry can NOT increase profitability
The merman has a life cycle of 20 years,
no cartridges involved
After 20 washes you have to replace
and return the used cartages
Saves water NO wastewater saving
Significant CO2 reductions NO CO2 reductions
Saves on water heating NO water heating saves
Stops microplastics Stops microplastics

12. Confidential and proprietary ©Clera.One
Innovative Business Model Combining
Software & Hardware
Our SaaS Business Model Includes:
RENTING OF THE DEVICE
SUBSCRIPTION TO OUR PLATFORM
Our recycling system collects data in real time to
help our customers visualise how much water and
energy they’re saving.
We focus principally on the implications
of long-term care services
With the SaaS business model, we will
also prevent our device from landing in
the trash

13. Confidential and proprietary ©Clera.One
Our marketing strategy is based on three foundations with
combinations of pull and push effects.
Spread word-of-mouth through target
markets dominated by Alliance
Laundry Systems franchises, showing
their franchise partners that
sustainable laundry increases single
laundromat ROI while taking care of
our environment.
LEVERAGING INDUSTRY, NPOs & THE
PUBLIC TO CREATE RADICAL CHANGE
We’ll develop a “pull” effect on people
who want to protect the planet and
turn them into brand evangelists
through social media.
With the help of Parley for the Oceans
and 4Ocean, who are working to
reduce plastic consumption, we will
encourage the public to call on laundry
companies and demand a better
future.
The EU has chosen to take on
microplastic pollution. We’ll utilize
opinion leaders to bring to laundromat
owners the risk of new legislation
prohibiting wastewater from being
discharged into sewers unless it is free
of microplastics.

14. Confidential and proprietary ©Clera.One
Industry Leaders
Are Taking Notice
We are piloting the business with Alliance Laundry Systems LLC,
which operates in more than 100 countries and is the leading
company of its kind in the USA.
800 Speed Queen Laundromats across Europe in only 5 years Giving
as addressable turnovers through their collaborations just in EU of
33mio in 5y.
About 39% of the global market share is held by Alliance Laundry
Systems LLC, more than twice as large as those of the next largest
competitor.
Target markets that are dominated by Alliance Laundry Systems
franchises, as part of our initial route to market strategy.
35,000 laundromats are currently in the USA.
1st RTM Running a pilot program with the
Speed Queen laundry chain in Berlin

15. Confidential and proprietary ©Clera.One
Pilot program will begin with
the Speed Queen laundry chain
in Berlin starting in April 2022.
The goal is to demonstrate
benefits of investing in green
technology means increase ROI
per laundry room.
Increase ROI per
laundry room.

16. Our Team
Confidential and proprietary ©Clera.One
Kostja has international development
experience. Successfully sold a
business in the F&B sector before. I
dedicated 100% of my time to
sustainable product development to
protect the environment and
safeguard my kids’ futures.
and is dedicated to sustainable
product development to protect the
environment and safeguard his kids’
futures.
kostja@clera.one hakim@clera.one
borut@clera.one
Hakim has spent the last five years
studying the issues we face
surrounding microplastics. Hakim has
conducted over 1 million tests during
research and environmental
assessments.
Ex sales and retail manager at OMV
Slovenia, and managing director of
Šampionka and Tobačna Grosist with
a lot of experience in various
industries on domestic and foreign
markets. Will give there experience to
the company
KOSTJA KLABJAN
CEO founder
CIO founder COO
HAKIM EL KHIAR BORUT KREFT

17. Confidential and proprietary ©Clera.One
HAKIM EL KHIAR – a cornerstone investor in CleraOne
has managed multiple projects with Government and
Universities, including the development of Patents and
products for undisturbed filtration of water,
electroplating waste water, inline nitrogen purification
and Aqua Spare containerized water filtration system for
emergency use.
He has worked for MORS, University of Nova Gorica,
Development Agency of Slovenia and delivered products
to the Ministry of Defense, the UN, Iskra, Planet Care, and
Municipality of Kranjska Gora.
INDUSTRY EXPERIENCE
AND DOMAIN EXPERTISE

18. Confidential and proprietary ©Clera.One
We have spent more than 3y researching the problem and testing technical
solutions.
We tested three solutions in different markets. In the end, we came up with
new solutions for which we find a market
feat, and we developed an understanding of the interest of corporations such
as Alliance Laundry and other industrial washing machine producers.
Our lab has a working prototype.
Agreed cooperation and investment in production.
A signed pilot that has the backing of a leading producer.
Validated platform concept.
Support from: Climate-kic and water scarcity program by EIT.
A community of non-profit groups and individuals working
to support our cause.
OUR STORY
MOVING FORWARD

19. Confidential and proprietary ©Clera.One
Lowering Our Carbon
Footprint & Our Contribution
To Climate Change
is used to wash the wiper
sheets for a bed place in the EU
38.598.179 kg of CO2eq
Clera.One will lower carbon footprint at
34.738 tt CO2eq - Equivalent
to driving a car around the
world 4.296 times.

20. No More drinkable water for
each washing cycle of laundry!
No more microplastics into our
ocean.
Confidential and proprietary ©Clera.One

21. Water Recycling System for Laundry
Rooms
Kostja Klabjan
kostja@clera.one
www.clera.one