This document outlines plans for an exhibition called "The Evils of Drugs" aimed at educating the public, especially students, about the harms of drug use. The exhibition will use various displays, images, and interactive simulations to convey its message. Its mission is to contribute to national and local drug prevention efforts. It envisions using modern techniques to make drug dangers and prevention unforgettable for visitors. The exhibition seeks sponsors to support its goals of conveying the anti-drug message to over 6.5 million people and promoting a drug-free society.
History
Mission and Purposes
Business Segments
SWOT analysis
Q-What does Disney do best to connect with its core consumers?
Ans-
1- Mainly focused on the principle-"Whatever you do, do it well"
i) Theme parks and resorts are so well maintained that it is extremely difficult to even find a bit of garbage there.
ii) Cast members are especially trained to be 'assertively friendly' with the guests.
2- Works on the policy of "Customer First"
i) Anticipate the needs and demands of customers to gift them with some unforgettable memories and experiences.
ii) Never forget their customer. Once a visitor, always a guest to Disney team, i.e. always connected with their customers through emails, websites and blogs.
3- Put their hard efforts to engage their core customers with every possible theme varying from animated characters to theme parks, resorts to daily basis products to superheroes world. Hence this broad range of business allows them to connect with their audience in multiple ways effectively and efficiently.
4- Very well understood the need to innovate and the need to balance the respect for heritage with a need to be relevant.
5- Disney has focused on the Disney Difference—“a value-creation dynamic based on high standards of quality and recognition that set Disney apart from its competitors.”
Q- What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Ans-
Risks-
1- Associating with something that is not successful could hurt it brand value and image.
2- High competition as DC superheroes, EA, Microsoft games already exist in the market.
3- If the theme fails, the core customers are also at risk.
4- Can make the acceptance of new product tougher.
Benefits-
1- It can add more value to brand image
2- Can gain fantasy among youngsters and other new consumers.
3- If the product goes in the right direction, it will provide a better platform for other new products to gain acceptance easily.
CREATED BY HARSHIT BANSAL, IIT KHARAGPUR DURING A MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW -DISCLAIMER
• Introduction
As we now, talking to the consumer and sending specific information to make him aware of a certain product or services can be done through several ways, but the most effective way to reach the consumer is through advertising. Advertiser use different campaigns to communicate with their targeted audiences and make them aware of a product ,service or an idea and what benefit they can get from it.
We are an Anti Alcohol campaign that has one main goal; which is to protect the human being and the society as a whole from any activity that can harm human being and cause any damage to the environment. In addition to that, we want people to feel safe and live and let live.
Our attention today turns to the idea that most of the people, especially young people, damage their life by drinking Alcohol. According to some statistics, almost 23% of people who drink alcohol are the primary cause of public problems and car accidents. Also 8% of the people who drink die immediately after getting trunk.
Thus, we tried to create an Advertisement in which we are promoting neither a product nor a service, instead, we are promoting an idea in which we want to create awareness and make people aware of the danger and the negative impacts of alcohol on their personal life as well as the society as a whole. In this advertisement we show some pictures that give a clear idea about the effects of alcohol and how drunken people can behave in manners that cause enormous problems.
• The objectives
Our primarily aim from creating this advertisement is to educate people about the effects of alcohol. Since, the majority of people don’t have a clear idea about the real impact of alcohol which has double effects, the user as well as the society. We want also from this ad to make young people who drink take in mind these negative impacts in order to stop drinking alcohol or at least minimize the quantity consumed. Another objective that concerns us is to make the society safe from any harmful activities that can damage the public goods shared by the citizens, also make citizen live a stable life without any Annoyance from the other parties. We want also to encourage families to have open and frank discussions about the risks associated with drinking earlier. This is about making sure we put young people in charge of their future - not alcohol.
• The visual techniques & other elements
While creating the advertisement, we think of the visual techniques that can be used appropriately in order to deliver the message as it should and to attract the audience and make him watch the commercial till the end. Also, we tried to use the maximum number of optical effects in order to make the ad look attractive as well as play on the mind of the viewers and make them follow the video. Follows are the visual techniques and the optical used:
Visual techniques
• Vignette and situation: we mention different situations portraying cases of alcohol damages
• Sl
History
Mission and Purposes
Business Segments
SWOT analysis
Q-What does Disney do best to connect with its core consumers?
Ans-
1- Mainly focused on the principle-"Whatever you do, do it well"
i) Theme parks and resorts are so well maintained that it is extremely difficult to even find a bit of garbage there.
ii) Cast members are especially trained to be 'assertively friendly' with the guests.
2- Works on the policy of "Customer First"
i) Anticipate the needs and demands of customers to gift them with some unforgettable memories and experiences.
ii) Never forget their customer. Once a visitor, always a guest to Disney team, i.e. always connected with their customers through emails, websites and blogs.
3- Put their hard efforts to engage their core customers with every possible theme varying from animated characters to theme parks, resorts to daily basis products to superheroes world. Hence this broad range of business allows them to connect with their audience in multiple ways effectively and efficiently.
4- Very well understood the need to innovate and the need to balance the respect for heritage with a need to be relevant.
5- Disney has focused on the Disney Difference—“a value-creation dynamic based on high standards of quality and recognition that set Disney apart from its competitors.”
Q- What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Ans-
Risks-
1- Associating with something that is not successful could hurt it brand value and image.
2- High competition as DC superheroes, EA, Microsoft games already exist in the market.
3- If the theme fails, the core customers are also at risk.
4- Can make the acceptance of new product tougher.
Benefits-
1- It can add more value to brand image
2- Can gain fantasy among youngsters and other new consumers.
3- If the product goes in the right direction, it will provide a better platform for other new products to gain acceptance easily.
CREATED BY HARSHIT BANSAL, IIT KHARAGPUR DURING A MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW -DISCLAIMER
• Introduction
As we now, talking to the consumer and sending specific information to make him aware of a certain product or services can be done through several ways, but the most effective way to reach the consumer is through advertising. Advertiser use different campaigns to communicate with their targeted audiences and make them aware of a product ,service or an idea and what benefit they can get from it.
We are an Anti Alcohol campaign that has one main goal; which is to protect the human being and the society as a whole from any activity that can harm human being and cause any damage to the environment. In addition to that, we want people to feel safe and live and let live.
Our attention today turns to the idea that most of the people, especially young people, damage their life by drinking Alcohol. According to some statistics, almost 23% of people who drink alcohol are the primary cause of public problems and car accidents. Also 8% of the people who drink die immediately after getting trunk.
Thus, we tried to create an Advertisement in which we are promoting neither a product nor a service, instead, we are promoting an idea in which we want to create awareness and make people aware of the danger and the negative impacts of alcohol on their personal life as well as the society as a whole. In this advertisement we show some pictures that give a clear idea about the effects of alcohol and how drunken people can behave in manners that cause enormous problems.
• The objectives
Our primarily aim from creating this advertisement is to educate people about the effects of alcohol. Since, the majority of people don’t have a clear idea about the real impact of alcohol which has double effects, the user as well as the society. We want also from this ad to make young people who drink take in mind these negative impacts in order to stop drinking alcohol or at least minimize the quantity consumed. Another objective that concerns us is to make the society safe from any harmful activities that can damage the public goods shared by the citizens, also make citizen live a stable life without any Annoyance from the other parties. We want also to encourage families to have open and frank discussions about the risks associated with drinking earlier. This is about making sure we put young people in charge of their future - not alcohol.
• The visual techniques & other elements
While creating the advertisement, we think of the visual techniques that can be used appropriately in order to deliver the message as it should and to attract the audience and make him watch the commercial till the end. Also, we tried to use the maximum number of optical effects in order to make the ad look attractive as well as play on the mind of the viewers and make them follow the video. Follows are the visual techniques and the optical used:
Visual techniques
• Vignette and situation: we mention different situations portraying cases of alcohol damages
• Sl
A black-tie, luxury streetwear extravaganza, during Los Angeles Fashion Week. Showcasing luxury collections with both runway and installation presentations, the night will feature numerous brands.
The first ever “APPoSHOW Trade Show” The concept of the Trade Show requires an Exhibitor(s) to own an App and to publicly display from a hotel Room called the APPoSHOW. The APPoSHOW is powered by the Millennials
The new type of Trade show will offer businesses a captive audience of like-minded prospects. Attendees are looking for new products and services, and are also looking to learn new ideas and approaches.
We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.
Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;
These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;
[PR in my eyes] Nick Vujicic's visit to Vietnam (2013)Mai Duc Ha
These slides share some of my thoughts about Nick Vujicic's visit to Vietnam in 2013. This was his first visit to my country at the invitation of Hoa Sen Group (HSG).
The visit was part of HSG's corporate social responsibility (CSR) campaigns, and it really drew my attention as a PR man
STEP Group, an Omaha-based event marketing firm
creating unique, memorable and engaging experiences.
From brand unveilings and fashion productions to product launches and
grand openings, STEP Group enhances brand visibility through
event design and production.
Slide Contents:
What is Event Marketing? (pg. 2)
STEP Group Case Studies (pg. 3 – 16)
For my class Strategic Social Media at SJSU given by Michel Brito, we had to make our own Marketing plan using PESO, influencer marketing, narrative, buyer persona, and a specific paid media plan and much more.. Are you curious? Take a look!
InstaHouse is not a real company and this presentation was made from educational purposes. The pictures and the video are not mine or either InstaHouses.
A black-tie, luxury streetwear extravaganza, during Los Angeles Fashion Week. Showcasing luxury collections with both runway and installation presentations, the night will feature numerous brands.
The first ever “APPoSHOW Trade Show” The concept of the Trade Show requires an Exhibitor(s) to own an App and to publicly display from a hotel Room called the APPoSHOW. The APPoSHOW is powered by the Millennials
The new type of Trade show will offer businesses a captive audience of like-minded prospects. Attendees are looking for new products and services, and are also looking to learn new ideas and approaches.
We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.
Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;
These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;
[PR in my eyes] Nick Vujicic's visit to Vietnam (2013)Mai Duc Ha
These slides share some of my thoughts about Nick Vujicic's visit to Vietnam in 2013. This was his first visit to my country at the invitation of Hoa Sen Group (HSG).
The visit was part of HSG's corporate social responsibility (CSR) campaigns, and it really drew my attention as a PR man
STEP Group, an Omaha-based event marketing firm
creating unique, memorable and engaging experiences.
From brand unveilings and fashion productions to product launches and
grand openings, STEP Group enhances brand visibility through
event design and production.
Slide Contents:
What is Event Marketing? (pg. 2)
STEP Group Case Studies (pg. 3 – 16)
For my class Strategic Social Media at SJSU given by Michel Brito, we had to make our own Marketing plan using PESO, influencer marketing, narrative, buyer persona, and a specific paid media plan and much more.. Are you curious? Take a look!
InstaHouse is not a real company and this presentation was made from educational purposes. The pictures and the video are not mine or either InstaHouses.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
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2. OUR MISSION AND VISION
This is an educational exhibition where visitors,
especially students, will be provided with a great deal of
knowledge about drugs and their harm through a variety
of displays such as information, images, modeling and
simulation applications. Certainly the exhibition will
bring a deep impression to the viewers.
MISSION
With the desire to contribute to the drug prevention of
the whole country in general and Ho Chi Minh City in
particular, under the direction of Ho Chi Minh City
Union, the Youth Cultural House and Weve Nine
Company has inaugurated the exhibition ”The Evils of
Drugs ”.
VISION
2
3. 01 03
TABLE OF CONTENTS
ABOUT THE
EXHIBITION
SPECIALTIES OF
EXHIBITION
02 SPONSOR
BENEFITS
SPONSORSHIP
04
3
4. SAY NO TO DRUGS
Drug usage amongst youth is alarmingly
high. the future preschool of the country
is the young generation, adolescents
have serious drug problems. Solution is
Early education for adolescents to teach
harmful effects
Our plan: “The Evils of Drugs” Exhibition
Right now, together with youngsters in
Vietnam, we want to join hands to
implement the project calling for building
a healthy life, a drug-free society
INTRODUCTION
4
5. Inside the campus of The Youth
Cultural House in D1, where is the
most hectic area for artistic and
cultural activities
With specific displays, visitors will be
seeing, hearing, experiencing through
the technology using immersive
simulations for comprehensive
impact
Central location Method
The Evil of Drugs Exhibition
5
6. CONTENT
DRUG PREVENTION ACTIVITIES
Focusing on specific and visual data about drug formation,
negative impacts on society - family - self, and the punishment
of the law
In order to make a strong impression on visitors, this is the
highlight of the exhibition because we need to understand how
drugs are present in life and how they affect the body.
Drug prevention activities will be held annually to promote
people's awareness about drug abuse as well as rounded
education on how to say no to drugs
7 KEY TOPICS
MODELS DISPLAY AND SIMULATION METHOD
Aims to teach the
dangers of drugs and
prevention
Combining modern
techniques in the
experience and
interaction
Along with that, there
are side drug
prevention activities
with attended students
7. Who are our visitors?
Perhaps already started
on the path, needs to be
reminded of the purpose
Community
Being brought by schools
to teach the dangers of
drug at a very young age
Pre teens
7
Young
Engage the whole
community support the
addictions and remove
the stigma attached to it
Particularly vulnerable to
the drug menace, learn
about their specific trap
and dangers
Teens
8. Convey the
message
Our key success metric
Easy learning
Help the community -
society, do not discriminate
on the addicts and willingly
help them extricate from
drug evils
Community support
Youth need learn-
perceive – sense in an
entertaining
unforgettable way
OUR SUCCESS
8
Bringing it all together
10. VISUAL – LIVE THEATERS – VIDEO LESSONS
10
INTRODUCTION VIDEO
ABOUT DRUGS WILL BE
SHOWED ON THE
MASSIVE SCREEN
VIDEO TUTORIALS
11. INSERT IMAGE
INTERACTIVE TEACHING
11
AFTER LEARNING IN STAGE 1, THE YOUTH CAN THEN LOOK FOR ADDITIONAL KNOWLEDGE
SPECIALLY DESIGNED SYSETM FOR INTEACTION VISITOR JUST CLICK ON BODY PART
SYSTEM TEACH
DANGERS AT GREAT
DETAILS
A SURE WAY OF ENGAGING AND PASSING ON THE MESSAGE
12. INSERT IMAGE
VIRTUAL REALITY SIMULATION
VISITOR WILL GET A REAL LIFE FEEL OF BEING HIGH ON DRUGS
12
The VIRTUAL REALITY EXPERIENCE CENTRE SIMULATED DRIVING HIGH ON DRUGS
THE NOVETLY AND POTENTIAL OF THIS IN PASSING THE MESSAGE IS HIGHEST
FOR THE VISITORS THIS WILL BE AN UNFORGETABLE EXPERIENCE
13. ENGAGING SPACES
A YOUTHFULL POSITIVE VIBE
13
ENGAGING FOR THE YOUTH YOUTHFUL CONTEMPORARY SPACES PRESS COVERAGE
14. VISUAL – LIVE THEATERS – LIVE DRUG PREVENTION PLAYS
14
DRUG PREVENTION PLAY
WILL BE PERFORMED
OCCASIONALLY RIGHT ON
STAGE INSIDE THE
EXHIBITION
THREATRE FOR PLAYS
15. 15
MODELS DISPLAY
DIFFERENT KIND OF DRUG MODELS ARE DISPLAYED
HERE TO PROVIDE VISITORS TRANSPARENT AND
SPECIFIC INFORMATION TO HELP THEM TO BE
AWARE OF THEIR IMPACT
16. PSYCHOTROPIC DRUG EFFECTBEFORE AND AFTER VIRTUAL SIMULATION
SIMULATION EXPERIENCES CREATING A DEEP IMPACT
Through exclusive applications were created for the exhibition, viewers can experience negative feelings /
changes of the body when drug abuse
17. 17
INTERACTIVE TEACHING
Visitors don’t just read / see / experience, they will be able to comprehend the correct information about illicit drugs through exhibits so
that they can test their understanding about drug instantly at our activities rooms where we set up multiple divices with exclusive
programs
18. LIVE 3D RENDERING FOR VISITOR ART
DRAW YOUR LEARNING AND SEE IT COME TO LIFE
18
VISITOR ACTIVITY SPACE: DRAW YOUR LEARNINGS AND IT IS RENDERED ON A GIANT ANIMATED LIVE SCREEN
The visitor arts are used for content generation and see the message cut through
20. AFTER THE 1ST 2 MONTHS
ANGLE
The contents are combined with the share of
perceptions about social evils, stimulants from
influencers, power bloggers, ...
_ The Contents are related to healthy activities in
combination with community activities programs.
Update the captured images of the exhibition in the
progress of construction and completion
Hashtag: #Tachaicuamatuy #Trienlamtachaicuamatuy
#AntidrugExhibition #TrienlamNVHTN
TENDENCY
Update information about the existing
exhibitions in Ho Chi Minh City, highlight the
unique exhibition model with the point of
learning and playing.
Each article will have links with 1-2
influencers (hot vlogger / doctor / expert)
Create funny gif images from images that
capture the visitor's moments
PROMO CHANNEL
DIGITAL
ARTICLE
DIGITAL POST
http://nvhtn.org.vn/
After 2 months of operation - regularly updating activities inside and outside the exhibition space
21. VAST CHOICE OF OPTIONS OF BRANDING
CREDITS
21
DIFFERENT TYPE OF ASSETS FOR DIFFERENT PURPOSES
RETAIL KIOSK SPACE AT THE END OF THE EXHIBITION
PLACE FOR ACTVITIY AND ENGAGEMENT
SELFIES AND COOL HANG OUT PLACES
3D RENDERING OF ARTS AND VR SIMULATORS
VAST BRAND SPACES TO CHOOSE FROM
NOT TO MENTION THE LIVES YOU CAN SAVE
23. (1) Sponsor booth area (2) Logo placement on Exhibition TVCs display on outdoor/indoor LEDs
(3) Exhibit sponsor logo on POSM (4) VIP access to Exhibition events
Sponsor Benefit
24. (5) Exhibition Facebook / Instagram (6) HCMC Youth Cultural Website / Fan-page
Sponsor Benefit Example
25. (7) Lobby and activities room (8) Exit ways
Indoor advertising area
25
Sponsors’ brand will be promoted with large posters / banners
26. Outside advertisement
Sponsor Outdoor
Billboard
Located at the exit
of the exhibition hall • A large billboard will be provided in the exhibition hall exit according to the sponsorship contents.
• The interior of the exhibition hall provides customized message delivery to the visitors.
• The exterior of the exhibition hall will provide excellent advertising effect through the location characteristic of Ho Chi Minh's best downtown.
28. 6.5 MILLION REACH
28
Best ad impressions. Strengthen corporate image through CSR.
EXPECTED TO REACH 6.5 MILLION
29. SPONSOR
PACKAGE
PRINTS
• Sponsor's brand is displayed on the publications of the exhibition: Posters, Pano, leaflets, entrance tickets, invitations,
open letters to customers, knowledge handbooks, external advertising God
• Provided advertising placement inside and outside the Exhibition Hall
MEDIA
• News update - sponsor introduction on online / offline promotion channels of the Exhibition / HCMC Youth Cultural
House
• Press release featuring sponsors in online / offline journals partnering with exhibitions
• The brand is identified through the recording sessions of the newspaper / seminar held at the exhibition
PROMOTION EVENTS
• Sponsors have the right to organize events to promote current trade shows
• Be a VIP guest at events organized by the exhibitor
• Tickets to the exhibition for company members
• To be provided with placement of advertising booths inside the exhibition and at events organized by the exhibition
• The logo placement in the TVCs of the exhibition are shown on LEDs outside/inside of the exhibition house and the campus of
HCMC Youth Cultural House
250,000 USD
PREMIUM SPONSOR
100,000 USD
GOLD SPONSOR
50,000 USD
SILVER SPONSOR
30. Expected with over $ 5,000 advertising effectiveness. You can get 200% advertising effect on your investment.
Category Offering Term Contents
Advertising effect
(In dollars)
Benefit
Premium Gold Silver
Detail
Title PR Hall
Exhibition
period
Use the exhibition space to organize sponsor events
VIP guests at events organized by the exhibition
$ 150,000 ○
Online
Official website/SNS of
exhibition / association channels
Sponsor logo displayed on online poster (Website /
Facebook / Instagram)
$ 50,000 ○ ○ ○
Portal channels/articles
Introduction article / press release
Electronic letter
$ 30,000 ○ ○ ○
Advertising
tools
TVCs Outdoor and indoor advertising LED display $ 200,000 ○ ○ ○
Advertising wallpapers Large outdoor / indoor advertising hanging areas $ 100,000 ○ ○ ○
Advertising Booths
Area for displaying promotional booths at exhibitions /
at events organized by exhibition
$ 50,000 ○ ○ ○
Prints
Poster
20,000 copies Logo / branding placement
$ 5,000 ○ ○ ○
Flyer $ 5,000 ○ ○
Workbook $ 3,000 ○ ○ ○
Admission/entrance ticket
1,000,000
copies/year
Free admission tickets for company members $ 25,000 ○ ○ ○
TOTAL $ 618,000
SPONSORSHIP
❖ The benefits for all packages can be customized