WHAT ARE THE IMPACTS OF ADVERTISEMENTS!

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4. •Never get
fooled by the
ad
•The underlying
message in the
ad
•Who are the
targeted
audience

5. • Do you really
need that product
• What is the brand
name and the
product
• What benefit
would you get by
using the product
which is being
advertised

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7. • TARGETING THE
AUDIENCE
• MESSAGE
STRATEGY
• MEDIA STRATEGY

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• Measure and
track your
advertising
• Know when to
advertise
• Brand well

10. • MAGAZINE
• TELEVISION
• NEWSPAPER
• INTERNET
• RADIO
• OUTDOOR
• CELEBRITY
•WORD OF
MOUTH(SPOKEN)

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12. NEGATIVE IMPACTS:
•Misrepresentation
•Unrealistic
Expectations
•False Images
•Children

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POSITIVE IMPACTS:
•Public Service
Advertisements
•Social Benefits
•Economic
Benefits
•Choice

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•Advertising as
information
•Influencing valuation
•Familiarizing with
products
•Brand recognition
•Life style
identification

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