Pitch presentation.pptx
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The TV advert will show the differences between healthy and unhealthy eating. It will depict someone eating unhealthy food finding short-term joy but long-term unhappiness with their body and shape. Meanwhile, eating fruit may not be enjoyable but will lead to overall happiness and health. Images will be drawn with good software. The target audience is 16-20 year olds, mainly those from social grades E, D, C1, and C2. A storyboard outlines scenes depicting the emotions and consequences of different eating choices. The goal is to appeal to the target age group and inspire better eating habits.
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Pitch presentation.pptx
The TV advert would show the differences between healthy and unhealthy eating. It would depict someone eating unhealthy food finding short-term joy but long-term unhappiness with their body and shape. In contrast, it shows someone eating fruit not finding immediate joy in eating but overall being happy with themselves. The target audience is 16-20 year olds, and the advert aims to inspire them to take initiative in eating better for their future health and well-being. Contact information will be clearly shown for those seeking support with healthy eating.
Pitch presentation.pptx
The document proposes a TV advert and poster campaign to promote healthy eating to 16-20 year olds. The TV advert will show the differences between healthy and unhealthy eating habits and their long term impacts. It will appeal to the target age group by featuring similar-aged actors. Contact information will make support options clear. The poster will reference a popular video game and appeal to desires to be strong. The campaign aims to inspire youth to make good choices for themselves.
Primary research (2)
The target audience for the Smile Campaign is 15-20 year olds in the local community. This age group is vulnerable to mental health issues due to school pressures. The campaign aims to motivate people to smile to reduce stress. It will be open to all genders, religions, and socioeconomic backgrounds. Research shows this age group is most likely to see ads on YouTube and mobile phones. They may skip ads quickly, so the campaign video needs to grab attention immediately using techniques like subtle beginnings and j-cuts between speakers. Real people should be featured to create more connection than animations. The video style will be inspired by Mind's channel which uses editing to maintain focus on personal stories of mental health. Their print ads use
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Advert pitch explanation
The document discusses plans for an advertising campaign targeting obesity in teenagers aged 15-19. It aims to promote healthy living through nutrition, physical activity, and inspiring personal stories. Primary research found teenagers feel lazy and lack motivation. The ad will be in documentary style, featuring interviews with real people about their struggles and improvements in lifestyle. It aims to simply promote exercise and healthy eating to change lives for the better. The ad will air during mature programming on channels like E4 and Channel 4 to reach its teenage audience.
Smile rationale
This document outlines the rationale and plan for a TV advertisement aimed at helping people ages 15-25 struggling with mental health issues. The ad will show how being with friends and smiling can improve one's mood, even if just for a short time. Previous successful mental health ads are examined, noting the importance of connecting with audiences and portraying the viewer's perspective. The proposed ad will use a split screen to contrast the mornings of two characters, one struggling with their mental health and one not, before they meet up and there is an improvement in the struggling character's mood. The goal is to reach those feeling alone and help them open up and feel less isolated.
Smile campaign pitch
This document provides information about the target audience for a project called SMILE, which aims to help 15-20 year olds with mental illness. A survey of the target audience found that 50% feel stressed often or always. Most respondents were 18+ years old, and over 60% had heard of the mental health charity Mind. The document also discusses common coping techniques like retail therapy and toxic positivity. It provides details on Mind's mission to support those with mental health problems through groups, phone/online support. Finally, it outlines ideas for a video that could feature different activities and improvements in body language to represent coping with mental illness.
Children n tv
The document discusses the impact of television advertising on children's food choices and behaviors. Through interviews and observations, it finds that kids are influenced by ads to prefer branded and packaged snacks over homemade foods. They demand products they see advertised, especially colorful and tempting foods. The cultivation theory suggests that extensive TV exposure shapes viewers' perceptions of reality. The ads analyzed create interest in unhealthy snacks like cheese slices and noodles. They may also influence kids to be materialistic and reluctant to share. Parental guidance is needed to help children understand ads' real intent and make informed choices.
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Pitch presentation.pptx
The TV advert would show the differences between healthy and unhealthy eating. It would depict someone eating unhealthy food finding short-term joy but long-term unhappiness with their body and shape. In contrast, it shows someone eating fruit not finding immediate joy in eating but overall being happy with themselves. The target audience is 16-20 year olds, and the advert aims to inspire them to take initiative in eating better for their future health and well-being. Contact information will be clearly shown for those seeking support with healthy eating.
Pitch presentation.pptx
The document proposes a TV advert and poster campaign to promote healthy eating to 16-20 year olds. The TV advert will show the differences between healthy and unhealthy eating habits and their long term impacts. It will appeal to the target age group by featuring similar-aged actors. Contact information will make support options clear. The poster will reference a popular video game and appeal to desires to be strong. The campaign aims to inspire youth to make good choices for themselves.
Primary research (2)
The target audience for the Smile Campaign is 15-20 year olds in the local community. This age group is vulnerable to mental health issues due to school pressures. The campaign aims to motivate people to smile to reduce stress. It will be open to all genders, religions, and socioeconomic backgrounds. Research shows this age group is most likely to see ads on YouTube and mobile phones. They may skip ads quickly, so the campaign video needs to grab attention immediately using techniques like subtle beginnings and j-cuts between speakers. Real people should be featured to create more connection than animations. The video style will be inspired by Mind's channel which uses editing to maintain focus on personal stories of mental health. Their print ads use
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Advert pitch explanation
The document discusses plans for an advertising campaign targeting obesity in teenagers aged 15-19. It aims to promote healthy living through nutrition, physical activity, and inspiring personal stories. Primary research found teenagers feel lazy and lack motivation. The ad will be in documentary style, featuring interviews with real people about their struggles and improvements in lifestyle. It aims to simply promote exercise and healthy eating to change lives for the better. The ad will air during mature programming on channels like E4 and Channel 4 to reach its teenage audience.
Smile rationale
This document outlines the rationale and plan for a TV advertisement aimed at helping people ages 15-25 struggling with mental health issues. The ad will show how being with friends and smiling can improve one's mood, even if just for a short time. Previous successful mental health ads are examined, noting the importance of connecting with audiences and portraying the viewer's perspective. The proposed ad will use a split screen to contrast the mornings of two characters, one struggling with their mental health and one not, before they meet up and there is an improvement in the struggling character's mood. The goal is to reach those feeling alone and help them open up and feel less isolated.
Smile campaign pitch
This document provides information about the target audience for a project called SMILE, which aims to help 15-20 year olds with mental illness. A survey of the target audience found that 50% feel stressed often or always. Most respondents were 18+ years old, and over 60% had heard of the mental health charity Mind. The document also discusses common coping techniques like retail therapy and toxic positivity. It provides details on Mind's mission to support those with mental health problems through groups, phone/online support. Finally, it outlines ideas for a video that could feature different activities and improvements in body language to represent coping with mental illness.
Children n tv
The document discusses the impact of television advertising on children's food choices and behaviors. Through interviews and observations, it finds that kids are influenced by ads to prefer branded and packaged snacks over homemade foods. They demand products they see advertised, especially colorful and tempting foods. The cultivation theory suggests that extensive TV exposure shapes viewers' perceptions of reality. The ads analyzed create interest in unhealthy snacks like cheese slices and noodles. They may also influence kids to be materialistic and reluctant to share. Parental guidance is needed to help children understand ads' real intent and make informed choices.
Krithika Subramoniam-Depiction of children in advertisements and their psycho...
The document discusses the impact of television advertising on children's food choices and behaviors. Through interviews and observations, it finds that kids are influenced by ads to prefer branded and packaged snacks over homemade foods. They demand products they see advertised, like cookies, chips, noodles and chocolates. The ads make these foods seem exciting and fun to eat but they are often unhealthy substitutes for fruits and vegetables. The constant exposure to ads can shape kids' perceptions and attitudes in ways that are not always positive or healthy in the long run.
Results from questionnaire a2
The document summarizes the results of a questionnaire about fast food consumption and advertising. It shows that most people eat fast food once a week, associate positive words like "yum" with fast food images, and think advertisements manipulate food choices. The majority of respondents would still purchase fast food even if ads accurately depicted the food, and believe healthy options receive less advertising than fast food. The results will help target and shape the upcoming documentary on addressing fast food advertising practices.
Client Research1.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Client Research.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Client Research.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Script for pitch
Our documentary titled "To Health With It" will examine health, fitness, and lifestyle issues affecting youth ages 16-18. It will take a serious tone, interviewing professionals and individuals about diet, exercise, and mental well-being. The documentary will also follow a character who struggles with poor health but turns his life around through fitness. Our budget of £4,783.41 will cover cameras, lighting, cast, crew, and props to educate audiences on living a healthy lifestyle.
#4TheHealthOfIt
The document outlines a campaign called "Just For The Health of It" which aims to decrease obesity rates in the US. The campaign will use social media platforms like Facebook, YouTube and websites to educate Americans about healthy eating habits. Videos will show how home cooked meals can be cheaper and more filling than fast food. The target audience is Americans aged 20-39, and the campaign will track its success by the growth of its social media following and donations received.
Group7 complan cp4
This document provides a campaign plan for Complan to promote the brand message of "Be my Complan Buddy". Key elements of the campaign include:
The campaign will target young mothers through television, print, digital and radio advertising. PR activities will start conversations about children's demanding lifestyles and the importance of nutrition. A TVC titled "My Complan Buddy" will air on leading channels. Social media will be used to generate engagement. On-ground activations like a health awareness week in schools is planned for September. The campaign aims to tell stories that build a relationship between mothers and children sharing a cup of Complan.
Group7complancp4 131210003933-phpapp01
This document outlines a campaign plan for Complan to target young mothers. Key points:
- The campaign idea is "Be my Complan Buddy" to bring mothers and children together over a cup of Complan daily, sharing their day.
- PR will focus on conversations about children's busy lifestyles and importance of nutrition. Advertising will be on TV, digital will support via social media.
- In month 2, on-ground activations like health camps in schools are planned. Stories of mother-child Complan moments will be shared. A hashtag contest #MyComplanBuddy will generate social engagement.
- Month 3 activities are not outlined but likely continue the campaign messaging across media
Tv mirror or shaper
TV has both positive and negative effects on children:
- Watching too much TV can negatively impact language development, creativity, attention span and school performance as it replaces interactive play and conversation. It also exposes children to unhealthy behaviors.
- However, educational TV shows can complement school learning and improve test scores if watched in moderation. Some long-term studies show children who watch educational programs tend to do better in school and be less aggressive.
- The effects of reality TV on viewers are complex, as some feel connected to stars but may also lose critical thinking. Viewers must be discerning in how such shows influence their perspectives and behaviors.
Treatment
Our documentary titled "To Health With It" aims to educate younger audiences aged 16-18 about health, fitness, and lifestyle issues in a lighthearted yet informative manner. It will follow the story of a character whose poor health and lifestyle choices negatively impact his mental well-being, until he learns to make positive changes. We will interview experts and people struggling with health issues, sharing both misconceptions and steps toward improved wellness. With a £4,783 budget, we aim to complete filming by December 2017 and release it in January 2018 to coincide with new year resolutions.
Treatment
Our documentary titled "To Health With It" aims to educate younger audiences aged 16-18 about health, fitness, and lifestyle issues in a lighthearted yet informative manner. It will follow the story of a character whose poor health and lifestyle choices negatively impact his mental well-being, until he learns to make positive changes. Interviews with people and a fitness coach will discuss common misconceptions and how to adopt a healthier lifestyle. The documentary will be completed by December 2017 and have a formal, serious style to appropriately address its sensitive subject matter while still motivating audiences.
Task 20
The campaign is for the Make-A-Wish charity foundation and targets 15-20 year olds as it helps seriously ill children. It will highlight how the charity allows children to experience memorable events despite their illnesses. The advertisements must protect children and avoid anything obscene, offensive, or that invades privacy due to legal restrictions. The color scheme will be blue, green, pink and white to create happy, hopeful messaging. Photo shoots are scheduled for March 1st and 3rd with production on March 12th and 16th and a budget of approximately £2000.
Kill tv (eg 101)
Watching too much TV can harm children in several ways. It can negatively influence their development of values through exposure to violence, sex, and alcohol in TV programs. It can also negatively impact their physical health by reducing fitness and potentially leading to obesity from lack of exercise and exposure to junk food advertising. Additionally, excessive TV watching can prevent children from gaining important social skills by interacting in the real world, which they will need to develop for healthy social and emotional functioning. While TV can provide some educational benefits, the harms of too much viewing outweigh any positives.
Staying healthy
This document discusses ways to stay healthy and happy. It explains that being healthy involves making healthy choices, and considers different activities that can keep people happy, such as exercise, family time, eating well, and spending time with friends. While adults are responsible for children's well-being and choices, the document cautions that advertisers sometimes try to influence unhealthy decisions through marketing tactics like bright colors and claims of bargains. Overall, the key lessons are that health requires making balanced choices, different things keep people happy, and it is important to make right decisions despite tempting influences.
Investigation & Analysis1.pptx
Here are the key points about how Foley sound techniques were done:
- Foley artists would mimic the actions of actors using props to create matching sounds. They had props, viewing screens, and recording equipment.
- Common sounds created included footsteps, fighting noises, doors opening/closing, etc. to match on-screen actions.
- The foley artist would "act out" the scene just like the actors did to get into the spirit and timing of the actions.
- Sometimes improvisation was needed, like using a rocking chair to mimic stair creaking.
- The goal was to enhance the realism and auditory experience for audiences by adding layered, synchronized sound effects. This helped tell
Task 19
The campaign is for the Make-A-Wish charity foundation and targets 15-20 year olds as it helps seriously ill children. It will highlight how the charity allows children to experience memorable events despite their illnesses. The advertisements must protect children and avoid anything obscene, offensive, or that invades privacy due to legal restrictions. The color scheme will be blue, green, pink and white to create happy, hopeful messaging. Photo shoots are scheduled for March 1st and 3rd with production on March 12th and 16th and a budget of approximately £2000.
Smile brief
The document provides information about a campaign brief for the mental health charity Mind. Mind's goals are to help people stay well, empower those with mental health problems to make their own choices, and provide support. Mind has asked the client to create a podcast and TV advert showing how smiling can reduce stress and improve mood. The target audience for the campaign is 15-20 year olds, as they are more likely to experience mental health issues due to school/exam stress. The campaign aims to encourage smiling and open discussion of mental health among youth.
Cannon client research.pptx
Cannon focuses its advertising on promoting its up-to-date technology. It offers a wide range of cameras and printers at different price levels. Cannon partners with other companies and has a large market share in camera resolution, lenses, and sensors.
CANNON advert.pptx
Cannon wants to target a younger audience aged 15 to 25 with their new "Journeys" product line that shows how photography can be used creatively in art and media. The client needs a magazine front cover and print ad to promote the new line and give Cannon insight into this age range as they look to expand their target audience beyond current camera, printer, and lens customers.
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Krithika Subramoniam-Depiction of children in advertisements and their psycho...
The document discusses the impact of television advertising on children's food choices and behaviors. Through interviews and observations, it finds that kids are influenced by ads to prefer branded and packaged snacks over homemade foods. They demand products they see advertised, like cookies, chips, noodles and chocolates. The ads make these foods seem exciting and fun to eat but they are often unhealthy substitutes for fruits and vegetables. The constant exposure to ads can shape kids' perceptions and attitudes in ways that are not always positive or healthy in the long run.
Results from questionnaire a2
The document summarizes the results of a questionnaire about fast food consumption and advertising. It shows that most people eat fast food once a week, associate positive words like "yum" with fast food images, and think advertisements manipulate food choices. The majority of respondents would still purchase fast food even if ads accurately depicted the food, and believe healthy options receive less advertising than fast food. The results will help target and shape the upcoming documentary on addressing fast food advertising practices.
Client Research1.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Client Research.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Client Research.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Script for pitch
Our documentary titled "To Health With It" will examine health, fitness, and lifestyle issues affecting youth ages 16-18. It will take a serious tone, interviewing professionals and individuals about diet, exercise, and mental well-being. The documentary will also follow a character who struggles with poor health but turns his life around through fitness. Our budget of £4,783.41 will cover cameras, lighting, cast, crew, and props to educate audiences on living a healthy lifestyle.
#4TheHealthOfIt
The document outlines a campaign called "Just For The Health of It" which aims to decrease obesity rates in the US. The campaign will use social media platforms like Facebook, YouTube and websites to educate Americans about healthy eating habits. Videos will show how home cooked meals can be cheaper and more filling than fast food. The target audience is Americans aged 20-39, and the campaign will track its success by the growth of its social media following and donations received.
Group7 complan cp4
This document provides a campaign plan for Complan to promote the brand message of "Be my Complan Buddy". Key elements of the campaign include:
The campaign will target young mothers through television, print, digital and radio advertising. PR activities will start conversations about children's demanding lifestyles and the importance of nutrition. A TVC titled "My Complan Buddy" will air on leading channels. Social media will be used to generate engagement. On-ground activations like a health awareness week in schools is planned for September. The campaign aims to tell stories that build a relationship between mothers and children sharing a cup of Complan.
Group7complancp4 131210003933-phpapp01
This document outlines a campaign plan for Complan to target young mothers. Key points:
- The campaign idea is "Be my Complan Buddy" to bring mothers and children together over a cup of Complan daily, sharing their day.
- PR will focus on conversations about children's busy lifestyles and importance of nutrition. Advertising will be on TV, digital will support via social media.
- In month 2, on-ground activations like health camps in schools are planned. Stories of mother-child Complan moments will be shared. A hashtag contest #MyComplanBuddy will generate social engagement.
- Month 3 activities are not outlined but likely continue the campaign messaging across media
Tv mirror or shaper
TV has both positive and negative effects on children:
- Watching too much TV can negatively impact language development, creativity, attention span and school performance as it replaces interactive play and conversation. It also exposes children to unhealthy behaviors.
- However, educational TV shows can complement school learning and improve test scores if watched in moderation. Some long-term studies show children who watch educational programs tend to do better in school and be less aggressive.
- The effects of reality TV on viewers are complex, as some feel connected to stars but may also lose critical thinking. Viewers must be discerning in how such shows influence their perspectives and behaviors.
Treatment
Our documentary titled "To Health With It" aims to educate younger audiences aged 16-18 about health, fitness, and lifestyle issues in a lighthearted yet informative manner. It will follow the story of a character whose poor health and lifestyle choices negatively impact his mental well-being, until he learns to make positive changes. We will interview experts and people struggling with health issues, sharing both misconceptions and steps toward improved wellness. With a £4,783 budget, we aim to complete filming by December 2017 and release it in January 2018 to coincide with new year resolutions.
Treatment
Our documentary titled "To Health With It" aims to educate younger audiences aged 16-18 about health, fitness, and lifestyle issues in a lighthearted yet informative manner. It will follow the story of a character whose poor health and lifestyle choices negatively impact his mental well-being, until he learns to make positive changes. Interviews with people and a fitness coach will discuss common misconceptions and how to adopt a healthier lifestyle. The documentary will be completed by December 2017 and have a formal, serious style to appropriately address its sensitive subject matter while still motivating audiences.
Task 20
The campaign is for the Make-A-Wish charity foundation and targets 15-20 year olds as it helps seriously ill children. It will highlight how the charity allows children to experience memorable events despite their illnesses. The advertisements must protect children and avoid anything obscene, offensive, or that invades privacy due to legal restrictions. The color scheme will be blue, green, pink and white to create happy, hopeful messaging. Photo shoots are scheduled for March 1st and 3rd with production on March 12th and 16th and a budget of approximately £2000.
Kill tv (eg 101)
Watching too much TV can harm children in several ways. It can negatively influence their development of values through exposure to violence, sex, and alcohol in TV programs. It can also negatively impact their physical health by reducing fitness and potentially leading to obesity from lack of exercise and exposure to junk food advertising. Additionally, excessive TV watching can prevent children from gaining important social skills by interacting in the real world, which they will need to develop for healthy social and emotional functioning. While TV can provide some educational benefits, the harms of too much viewing outweigh any positives.
Staying healthy
This document discusses ways to stay healthy and happy. It explains that being healthy involves making healthy choices, and considers different activities that can keep people happy, such as exercise, family time, eating well, and spending time with friends. While adults are responsible for children's well-being and choices, the document cautions that advertisers sometimes try to influence unhealthy decisions through marketing tactics like bright colors and claims of bargains. Overall, the key lessons are that health requires making balanced choices, different things keep people happy, and it is important to make right decisions despite tempting influences.
Investigation & Analysis1.pptx
Here are the key points about how Foley sound techniques were done:
- Foley artists would mimic the actions of actors using props to create matching sounds. They had props, viewing screens, and recording equipment.
- Common sounds created included footsteps, fighting noises, doors opening/closing, etc. to match on-screen actions.
- The foley artist would "act out" the scene just like the actors did to get into the spirit and timing of the actions.
- Sometimes improvisation was needed, like using a rocking chair to mimic stair creaking.
- The goal was to enhance the realism and auditory experience for audiences by adding layered, synchronized sound effects. This helped tell
Task 19
The campaign is for the Make-A-Wish charity foundation and targets 15-20 year olds as it helps seriously ill children. It will highlight how the charity allows children to experience memorable events despite their illnesses. The advertisements must protect children and avoid anything obscene, offensive, or that invades privacy due to legal restrictions. The color scheme will be blue, green, pink and white to create happy, hopeful messaging. Photo shoots are scheduled for March 1st and 3rd with production on March 12th and 16th and a budget of approximately £2000.
Smile brief
The document provides information about a campaign brief for the mental health charity Mind. Mind's goals are to help people stay well, empower those with mental health problems to make their own choices, and provide support. Mind has asked the client to create a podcast and TV advert showing how smiling can reduce stress and improve mood. The target audience for the campaign is 15-20 year olds, as they are more likely to experience mental health issues due to school/exam stress. The campaign aims to encourage smiling and open discussion of mental health among youth.
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Pitch presentation.pptx
The TV advert will show the differences between healthy and unhealthy eating. It will depict someone eating unhealthy food finding short-term joy but long-term unhappiness with their body and shape. Meanwhile, eating fruit may not be enjoyable but will lead to overall happiness and health. Images will be drawn with good software. The target audience is 16-20 year olds, mainly those from social grades E, D, C1, and C2. A storyboard outlines scenes depicting the emotions and consequences of different eating choices. The goal is to appeal to the target age group and inspire better eating habits.
Change 4 life analysis.pptx
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Pitch presentation.pptx
- 2. The main idea for the tv advert would be showing the difference between someone eating healthy and someone who is eating unhealthy. It will show that eating unhealthy might give you some joy while eating but after eating them a lot you will end up unhappy with yourself and the shape you are in. On the other hand it will show that you might not have joy while eating the fruit but overall you will be happy with yourself and that’s most important.
- 3. Images will be drawn better with good software
- 4. The target audience for this project is 16 to 20. The psychographics are mainstreamers, aspires and explorers. The social grade would be E, D,C1,C2
- 5. Getting joy form eating MacDonalds. Happy because he knows he is eating heathy. Upset about not having a MacDonalds . Smiles and laughs and then walks away. Is very upset about his weight and struggles to be happy. Is very happy all the time and will live a long and good life. 0800 22 44 88 All contact info here so anyone who is watching the advert will very clearly see how to get support with healthy eating and who put the advert out STORY BOARD
- 6. The unique selling point is that is shows that even as a kid it is still important to watch what you eat and that if your not careful you can make life very difficult for yourself so its important to make the change as soon as possible.
- 7. THE REASON I THINK MY IDEAS ARE RIGHT FOR THE CLIENT It reaches to the target age range because the people will be the same age as the people in the video. It will be meaning full and short, with the video being short it will be more cost effective, this is good because the less money spent on advertising can go to other NHS needs. It also inspires the kids to take initiative and eat better for themselves and not because they were directly told to.
- 8. The tv advert will appeal to the right audience as seeing someone there age on the tv will get them to see them selves in the actors. Seeing that the bad eating habits will effect them later in life and could ruin there future will get them to make the decision to eat better for them self. The poster will appeal to the audience because most teens and near adult what to be big and strong as they are getting top the point that they will stop growing so they will want to try and make up for the years lost eating bad food. And almost all kids in that age range these days have played video games so I'm using a reference from the most well known and gender friendly game I know.