The Change 4 Life analysis document summarizes an advertisement campaign aimed at helping people track what they eat to lose weight and live healthier lives. The target audience is people ages 12-24 in the UK across all demographics who want to feel better about themselves and be safer through reforming unhealthy habits. The overall goal is to encourage weight loss that can save money on health costs over the long run through raising awareness of proper nutrition and exercise.

1. CHANGE 4 LIFE ANALYSIS

2. The purpose of the advert is to help people with keeping track of what they are eating.
The connotes are that its good to live healthy and live longer.
the advert follows the code and conventions.
The target audience is 12-24
I know this because its child friendly but lots of older people like to watch what they are eating.
The overall key purpose and meaning is to get people to lose weight so they can save money in the
long run.

3. Demographics
Age,12-24
Gender, all
Location, UK
Income, any
psychographics
Reformers
Explorers
Social grade
E, D, C1, C2
Maslow’s hierarchy of needs
Esteem/safety