The document proposes a TV advert and poster campaign to promote healthy eating to 16-20 year olds. The TV advert will show the differences between healthy and unhealthy eating habits and their long term impacts. It will appeal to the target age group by featuring similar-aged actors. Contact information will make support options clear. The poster will reference a popular video game and appeal to desires to be strong. The campaign aims to inspire youth to make good choices for themselves.