The document discusses a pitch meeting for a marketing campaign for Grey Goose Vodka. It identifies the target market as people aged 25-34 who are avid social media users and value brand loyalty. It also discusses positioning Grey Goose as a luxury brand through sponsorships, an online film, and associating the brand with an attainable luxury lifestyle. Different media choices are presented, along with analyzing how the marketing message can benefit the brand by appealing to consumers' desires for enjoyment, self-reliance and confidence to achieve the company's objectives.