1. Wiliams Bedzrah • Joe Chodosh • R. Sean Mulhern • Mark Pappas • Meng Zhu

2. A person of distinguished
courage or ability, admired, for
his or her brave deeds and
noble qualities

3. 1.Brand Identity
2.Price and Cost Strategy
3.Marketing Strategy
4.Budget
5.Corporate Social Responsibility

4. Giving Back
Specific Causes
Fire Prevention
Real People
Experience
Tactile
Emotional
Sense of Pride
Community
Connect to Heroes
FDNY Association
Everyday Heroes

5. Current Recommended
Product Wholesale Retail Wholesale Retail
Baseball Hat $24.99 $49.99 $20.99 $34.99
Total Cost $16.21 $16.21 $13.46 $13.46
Markup % 54% 208% 56% 160%

6. 50%
16%
16%
9%
6%
3%
0% 20% 40% 60% 80% 100%
Online
Tourist Shop
Department Store
Event/Trade Show
Airport
Other

7. RE•HERO•ED Website
Heroes Around Us

8. Hook and ladder 8
has a storied history
protecting Tribeca…
Heidi Boynton is the
founder of charity
called Swim 4 Sam…
When this soldier
returned home he didn’t
want a heroes
welcome, he just
wanted to hold his
beautiful little girl…

9. Drive Conversation
3,011 Likes
Leverage Likes to
help build social
media
infrastructure
Create promotions
driving engagement to:
• Products
• Social marketing

10. Influencers
#HeroesAroundUs Socially Conscious

11. Drive emotional
component of
giving back
Evolve Heroes
Around Us
strategy based
on Instagram
engagement
Advertise
Products

12. Two Hour Public Appearance: $3,500 3 Personalized Tweets: $1,000

14. Mardi Gras Production Events
James Square Tourist Fair
Veteran’s Day Parade Block
Party
Veteran’s Day Festival
Bryant Park Block Party
Central Park Precinct
Community Party
Meatpacking District Fair
Events
NYC Street Fairs
FDNY Associated
Community Relations
Promotions
Contests
Retail
Fire Zone
9/11 Memorials
Macy’s
Non-FDNY
Position

15. RE•HERO•ED Website
Heroes Around Us
Extend Outreach • Collect Data • Analyze Metrics
C
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S
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A
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16. Data Sales
Deploy
Capital
Understand
Customer
Growth

17. 22%
29%
13%
32%
4%
Where to Donate?
Fire Safety Education.
Smoke alarms for those who need
them.
Fire extinguishers for those who
need them.
Cash donations to FDNY
foundation.
Other

19. THANK YOU!