The document proposes a solution called ReaderDeck to simplify exploration of ever-expanding information by allowing users to use what they are reading to explore further topics, access search trails to recapitulate and understand information better, and share how they found information, not just what they found. ReaderDeck aims to serve everyone exploring information for research or learning by providing targeted advertising, content for MOOCs, and approaching influential users. Its business model involves premium features, content placement and analytics from publishers and course providers using user exploration and sharing data.

1. Explore better than ever before …

2. Our Vision
To simplify exploration of ever
exploding information

3. The Opportunity
It’s already evident how hungry we are for knowledge !

4. The Opportunity
“… big
data will do to higher
education what Internet has done to
newspapers and what Napster did to
music”
“Not only can you look
at unique
learning trajectories of
individuals, but the sophistication of
the models of learning goes up
enormously.”
Even the education space will see a
whole new revolution
“Students are beginning to experience the benefits
of learning analytics as they engage with mobile and
online platforms that track data to create responsive,
personalized learning experiences.”

5. What’s the problem ?
But today exploring means …
Keep trying different
queries until we hit the
jackpot
?
Asking questions on
forum and waiting for
reply
Sharing a collection of
curated links
Exploring on internet is still not as natural as exploring
through literatures in a library !

6. Our Solution !
Stop typing query
every time.
Instead use what
you are reading to
explore further.
Access your own
search trail that will
help you
recapitulate and
understand better.
Re-navigate, Revise ;
Be it ever so crystal.
Share not just what
you have found.
But also how you
have found.

7. The Product
track your
knowledge and
more premium
analytics
your search trail
current context of
search
choose to explore more or
deep dive using topics in
this result

8. Who do we serve ?
people
motivated
towards finding
and learning
Everyone exploring
either to research
or learn
researchers
professionals
students
Researchers
at R&D,
Universities
for their
research
Professionals
like doctors,
lawyers,
market
researchers
content
publishers
Books and
research
article
publishers

9. How we will acquire users ?
 Targeted advertising – google adwords, social networks
 Creating and sharing trail cards of trending topics
 Creating contents for MOOC users
 Directly approaching and demoing influential users like
Professors and research scholars at universities
 Users sharing their explorations on existing social networks like
Facebook
This is when we will go viral

10. Business Model
Revenues
Professionals users
tapping into deeper
learning analytics
premium features
The more users
explore and
share
buys contents. subscriptions
More accurate
content placement
by publishers and
course providers
content placement and analytics

11. Team
Kumar Ishan
Sajal Agarwal
Founder
Co-Founder
IITR, Ex-Amazon,
Distributed
Systems and data
mining
IITR, Ex-Citrix, Data
mining and
Machine Learning

12. Advantage over competition
Complete focus on
learning and
exploring makes us
unique
We are not
“everything search”
like other search
engines
We are building
technologies from
scratch using the
latest out there (scala,
nosql, spark, hadoop)

13. Our Targets
3. Reach > 2000
customers
1. Beta Launch today
2. Start adding more
topics
Near future
Targets …
4. Get funded

14. Contact us
Kumar Ishan | Founder
+91 7799899984
ReaderDeck
kumar.ishan89@gmail.com
sajalagarwaliitr@gmail.com
twitter.com/readerdeck
facebook.com/readerdeckapp