The document outlines a campaign for a thriller genre film including a teaser trailer, poster, and magazine cover. It identifies the creative team of Ryan Sellstrom, Johnson Lawrence, Josie Bruce, and Abbie Rainbird. The trailer will feature a masked serial killer lurking and hunting teenagers in the forest and on an isolated road. A shot list, storyboard, and animatic were created to plan the trailer. Ryan decided an Empire magazine cover would suit the genre and target audience best over other magazines.