The document provides details about creating a new art and culture magazine for 16-25 year olds in the Northern Echo area. The creator proposes calling the magazine "Perspective" and targeting an ABC1 audience. It would include local arts content like street art installations and band interviews. Mockups of the magazine include colorful imagery, simple layouts, and a mix of serif and sans serif fonts. Feedback from the target audience preferred one mockup for its aesthetic features and powerful images.
The document outlines a proposal for a new art and culture magazine called "Perspective" targeted towards 16-25 year olds in the Northern Echo region. It describes meeting the client brief of producing a self-financed magazine for that age group. Details provided include the intended audience profile, magazine content including sample articles, mockups, feedback from focus groups, budget considerations, personnel rates, advertising rates, predicted sales income, and expenditure. The proposal shows how the magazine would be commercially viable and self-sustaining through advertising revenue and magazine sales.
The document outlines a proposal for a new magazine called "Spotlight" targeted at ages 16-21. It would focus on music, theatre and performing arts. The proposal includes details on meeting the brief, constraints from regulatory bodies, proposed articles, design mockups, costs, advertising plans, and predicted profits to demonstrate it can be self-financing as required. The magazine aims to fill a gap in the market by discussing these topics from different angles than other music magazines.
The document discusses exploring music genres and identifying a niche market. It provides lists of various music genres and "teenage tribes" or social groups defined by their music tastes. It suggests researching artists, cultures, and ideologies associated with different genres to better understand potential target markets for a music magazine.
The document summarizes a large infrastructure project to reconstruct an interchange in New Haven, Connecticut. The interchange was originally built in 1958 but is now handling 50% more traffic than its original design capacity. The $357 million contract includes reconfiguring the interchange, constructing new ramps and bridges, and widening existing bridges. Temporary formwork including custom transition forms between round columns and pier caps were used to construct the 85 columns and 34 pier caps efficiently.
The document provides information for a performing arts magazine being created for a 16-18 age group audience. Key details include:
- The magazine will cover multiple performing arts (dance, drama, music) rather than focusing on just one, to make it more varied.
- Target demographics and budget were considered to meet the brief of the Northern Echo commission.
- Revenue will come from sales and advertising, with a cover price of £2.50 and estimated sales of 2,500 copies.
- Content and design elements were researched and two mockups were created and feedback gathered to refine the magazine concept.
This document provides details on the planning and production process for two separate music magazines - one focused on choral music and the other on opera. It includes proposals, target audiences, magazine designs, production schedules, and draft layouts. Sample pages show mastheads, cover designs, article spreads, and promotional elements. Photography tests and plans are also presented. The level of research, planning and iteration shown aims to create magazines that will appeal to older, middle-to-upper class audiences interested in classical music genres.
The document outlines a plan for a new magazine targeted at hipster/indie males aged 16-25 in the North East of England. Key details include:
- The magazine, called "Mode", will focus on topics related to the target audience's interests like fashion, music, and fitness through an indie lens.
- It will be self-financed through a £4.99 cover price and advertising sales, with a first print run of 15,000 copies per month.
- A financial analysis estimates total expenditures of £13,000 for printing, personnel, and equipment. Advertising and sales income is predicted to be £80,750, resulting in an estimated net profit of £33,
The document outlines a proposal for a new art and culture magazine called "Perspective" targeted towards 16-25 year olds in the Northern Echo region. It describes meeting the client brief of producing a self-financed magazine for that age group. Details provided include the intended audience profile, magazine content including sample articles, mockups, feedback from focus groups, budget considerations, personnel rates, advertising rates, predicted sales income, and expenditure. The proposal shows how the magazine would be commercially viable and self-sustaining through advertising revenue and magazine sales.
The document outlines a proposal for a new magazine called "Spotlight" targeted at ages 16-21. It would focus on music, theatre and performing arts. The proposal includes details on meeting the brief, constraints from regulatory bodies, proposed articles, design mockups, costs, advertising plans, and predicted profits to demonstrate it can be self-financing as required. The magazine aims to fill a gap in the market by discussing these topics from different angles than other music magazines.
The document discusses exploring music genres and identifying a niche market. It provides lists of various music genres and "teenage tribes" or social groups defined by their music tastes. It suggests researching artists, cultures, and ideologies associated with different genres to better understand potential target markets for a music magazine.
The document summarizes a large infrastructure project to reconstruct an interchange in New Haven, Connecticut. The interchange was originally built in 1958 but is now handling 50% more traffic than its original design capacity. The $357 million contract includes reconfiguring the interchange, constructing new ramps and bridges, and widening existing bridges. Temporary formwork including custom transition forms between round columns and pier caps were used to construct the 85 columns and 34 pier caps efficiently.
The document provides information for a performing arts magazine being created for a 16-18 age group audience. Key details include:
- The magazine will cover multiple performing arts (dance, drama, music) rather than focusing on just one, to make it more varied.
- Target demographics and budget were considered to meet the brief of the Northern Echo commission.
- Revenue will come from sales and advertising, with a cover price of £2.50 and estimated sales of 2,500 copies.
- Content and design elements were researched and two mockups were created and feedback gathered to refine the magazine concept.
This document provides details on the planning and production process for two separate music magazines - one focused on choral music and the other on opera. It includes proposals, target audiences, magazine designs, production schedules, and draft layouts. Sample pages show mastheads, cover designs, article spreads, and promotional elements. Photography tests and plans are also presented. The level of research, planning and iteration shown aims to create magazines that will appeal to older, middle-to-upper class audiences interested in classical music genres.
The document outlines a plan for a new magazine targeted at hipster/indie males aged 16-25 in the North East of England. Key details include:
- The magazine, called "Mode", will focus on topics related to the target audience's interests like fashion, music, and fitness through an indie lens.
- It will be self-financed through a £4.99 cover price and advertising sales, with a first print run of 15,000 copies per month.
- A financial analysis estimates total expenditures of £13,000 for printing, personnel, and equipment. Advertising and sales income is predicted to be £80,750, resulting in an estimated net profit of £33,
The document outlines a proposal for a new magazine called LN targeting 16-24 year olds. It would be a hybrid of music and fashion content given away free as a supplement with the Northern Echo newspaper. The magazine aims to fill a gap in the local market for a high quality publication appealing to young readers. Research was conducted on the target audience and genre. Sample layouts and article topics were proposed. Advertising would financially support the independent magazine by selling advertisement space in the publication. An analysis of expenses, income, distribution and viability was provided, arguing the proposal meets the goals of being self-financed and appealing to the target age range.
The document presents three initial ideas for a new music magazine. Idea One focuses on indie/indie-rock music and features casual language and reviews of featured artists. Idea Two focuses on live indie/indie-rock music and features a scrapbook style layout with photos of bands performing. Idea Three focuses on new popular music genres of 2013 and appeals to teenagers and young adults interested in concerts, awards shows, and fashion. The purpose is to get feedback on the ideas to help develop the magazine concept.
The document presents three initial ideas for a new music magazine. Idea One focuses on indie/indie-rock music and features casual language and reviews of featured artists. Idea Two focuses on live indie/indie-rock music and features a scrapbook style layout with photos of bands performing. Idea Three focuses on new popular music genres of 2013 and appeals to teenagers and young adults interested in concerts, awards shows, and fashion. The purpose is to get feedback on the ideas to help develop the magazine concept.
Holly Wright has been commissioned to create a new magazine for the 16-25 age group that will be self-financed through sales and advertising. She proposes creating a women's health and lifestyle magazine called "Impulse" targeting that demographic. It will focus not just on fashion and beauty but also mental and physical well-being. Holly believes this niche focus on both social and health topics will attract readers and advertisers. She outlines plans for content, design, costs, personnel, advertising rates, and expects the first issue will turn a profit.
Holly Wright has been commissioned to create a new magazine or newspaper product for the Northern Echo that must be self-financed through sales or advertising and targeted towards 16-25 year olds. She has decided to create a women's health and lifestyle magazine called Impulse aimed at this audience. Her financial plan estimates total expenditures of £4,111 and total income of £14,400 through advertising sales of £5,400 and estimated magazine sales income of £9,000, resulting in a net profit of £10,298.
Holly Wright has been commissioned to create a new magazine or newspaper product for the Northern Echo that is self-financed through sales and advertising and targets the 16-25 age group. She has created a women's health and lifestyle magazine called Impulse aimed at this audience. Her financial plan estimates total costs of £4,111 which will be covered by predicted advertising sales of £5,400 and estimated magazine sales income of £7,200, resulting in an expected net profit of £10,298.
You have been commissioned to create a new magazine for the Northern Echo targeted at 16-25 year olds. The magazine must be self-financing through sales and advertising. You propose creating a dance magazine called "Dance Jargon" aimed at female ABC1 16-25 year olds interested in dancing. It will contain articles on dance tips, nutrition, and profiles. You provide details on designs, costs, and plan to earn income through a cover price of £2 and advertisements. Market research shows the magazine concept is viable. The net predicted income is £2,974.51.
How does your media product represent particular social question 23qureshisohail68
This document describes the target audience for a magazine about indie music. The target audience is working class individuals ages 16-25 who enjoy indie music, playing instruments, attending concerts, and buying clothes and music. Graphics and design elements throughout the magazine, such as photos of casually dressed musicians, bold typography, and trendy fonts, are intended to appeal to this target demographic. Pull quotes, posters, and an eclectic color scheme are used to engage younger readers.
How does your media product represent particular social question 23qureshisohail68
This document describes the target audience for a magazine about indie music. The target audience is working class individuals ages 16-25 who enjoy indie music, playing instruments, attending concerts, and buying clothes and music. Graphics and design elements throughout the magazine, such as photos of casually dressed musicians, bold typography, and trendy fonts, are intended to appeal to this target demographic. Pull quotes, posters, and an experimental color scheme are used to engage younger readers.
Ryan Mercer has been commissioned by the Northern Echo to create an alternative music magazine targeted towards 16-25 year olds. He has researched the genre and developed mockups to test designs. The proposed name of the magazine is "Yuck" and it will focus on unheard bands and unusual topics not typically covered in other music magazines. Mercer has outlined the magazine contents, costs for printing and personnel. He estimates the magazine will make a net profit of £6,344.60 through sales and one-third page advertisements.
Preliminary Task and Planning & Researchsewayne1254
Sean Wayne created a front cover and contents page for a music magazine as a preliminary task. For the front cover, he added elements like the masthead, background colors, title, main image, articles and social media links. For the contents page, he included the masthead, editorial, article titles and summaries, and thumbnail images. He made minor corrections like making the signature bolder and changing some wording for clarity. In his research log, Sean analyzed the genres, target audiences, and unique selling points of established magazines like Q and Classic Rock to inform his own music magazine project.
Preliminary Task and Planning & Researchsewayne1254
Sean Wayne created a front cover and contents page for a music magazine as a preliminary task. For the front cover, he added elements like the masthead, background colors, title, main image, articles and social media links. For the contents page, he included the masthead, editorial, article titles and summaries, and thumbnail images. He made minor corrections like making the signature bolder and changing some wording for clarity. In his research log, Sean analyzed the genres, target audiences, and unique selling points of established magazines like Q and Classic Rock to inform his own music magazine project.
Unit 13 - LO 2 - Be able to generate ideas for an original print-based media ...andyp0810
Andy Patterson is a candidate with candidate number 4113 at St. Andrew's Catholic School with center number 64135. The document outlines Andy's PowerPoint presentation for a proposed music magazine called "Music 4 the Mind" targeted at teenagers and young adults. The presentation includes sections on mood boards, mind maps, graphic layouts, flat plans, photography plans, font styles, magazines for inspiration, hand-drawn drafts, and targeting the intended audience.
The document outlines a magazine pitch for a new technology and entertainment magazine targeted at males aged 16-24. The magazine will cover topics like music, film, TV and games. It will fill a gap by covering multiple technology topics rather than focusing on just one. The magazine must be financially self-sufficient through advertising and sales. Constraints include getting permission to feature children and ensuring accuracy and non-discrimination in content. Sample layouts and a financial plan are presented, with projected profits of £26,327.
Olivia Lynch created a music magazine called A Major for a school media project. She did research on existing music magazines like NME and Rocksound to understand conventions. She surveyed her target audience of 16-30 year olds interested in funk/alternative music to determine design elements. Based on the survey results, she chose a grey/white/blue color scheme and friendly tone. Olivia designed the cover, contents page, and spreads on Photoshop. She priced the magazine at £2.70 with a free CD to attract buyers between the prices of her competitors NME and Rocksound.
Tariq Jamal is pitching a new classical music magazine called "Choral" to Mr. Crafts. The magazine will focus on promoting classical music events and news. Tariq discusses plans for the magazine's branding, target audience, budget, and production timeline. Mr. Crafts provides feedback that prompts Tariq to make changes to improve the front cover and magazine layouts. Tariq concludes that the feedback from this pitch will help strengthen the development and planning of future issues.
This proposal outlines a student's plan to create a fanzine called "EXPOSE Magazine" about the downsides of the music industry. The target audience is music enthusiasts aged 16-24. The student will use Photoshop skills developed in previous projects to design the fanzine's cover, layouts, and edit images. Over three weeks, the student will write articles, conduct an interview with an independent artist, and design the front cover, back cover, contents pages, and interior pages. Each week they will reflect on their progress. To evaluate the finished fanzine, the student will analyze its features, get feedback from the target audience, and reflect on what they learned for future projects.
A music magazine called Repeat has been designed to meet the brief of being self-financed through sales and advertising while targeting the 16-25 age group. Repeat will promote local music artists, bands, venues, and events in the North East of England. It will have a budget-friendly price of £2 and will distribute 10,000 copies per issue. The magazine is projected to turn a net profit of £7,262.20 through sales revenue of £20,000 and advertising income of £8,500, after expenditures for printing, personnel, equipment, and distribution fees are deducted.
This document summarizes a student's media studies portfolio project to create a gospel music magazine. It discusses the target audience as students aged 16-19, with a focus on black culture. It describes considering elements like music, college life and competitions that would appeal to the audience. The student learned basic skills in Adobe Photoshop and InDesign like cropping and formatting text. Feedback noted the cover and contents page could be improved, and the student needs to improve their understanding of the software programs. Examples of research magazines and draft covers, contents pages and spreads are included, with descriptions of how the elements were redesigned based on the feedback.
The document describes how the first draft of a magazine cover and layout represents a target audience of "niche alts" or alternative music fans. Specifically:
- The cover features an artist wearing a t-shirt of an underground icon to appeal to indie fans who value connections to lesser-known artists.
- A black, white, and red color scheme matches the grunge/rock genre. Limited text avoids overwhelming readers from the younger generation.
- Photos give an impression of live performances and "festival vibes" that appeal to fans of the alternative music scene.
- Consistent bold colors and imagery portray the rebelliousness valued by the target group, while still looking relatable
The document outlines a proposal for a new magazine called LN targeting 16-24 year olds. It would be a hybrid of music and fashion content given away free as a supplement with the Northern Echo newspaper. The magazine aims to fill a gap in the local market for a high quality publication appealing to young readers. Research was conducted on the target audience and genre. Sample layouts and article topics were proposed. Advertising would financially support the independent magazine by selling advertisement space in the publication. An analysis of expenses, income, distribution and viability was provided, arguing the proposal meets the goals of being self-financed and appealing to the target age range.
The document presents three initial ideas for a new music magazine. Idea One focuses on indie/indie-rock music and features casual language and reviews of featured artists. Idea Two focuses on live indie/indie-rock music and features a scrapbook style layout with photos of bands performing. Idea Three focuses on new popular music genres of 2013 and appeals to teenagers and young adults interested in concerts, awards shows, and fashion. The purpose is to get feedback on the ideas to help develop the magazine concept.
The document presents three initial ideas for a new music magazine. Idea One focuses on indie/indie-rock music and features casual language and reviews of featured artists. Idea Two focuses on live indie/indie-rock music and features a scrapbook style layout with photos of bands performing. Idea Three focuses on new popular music genres of 2013 and appeals to teenagers and young adults interested in concerts, awards shows, and fashion. The purpose is to get feedback on the ideas to help develop the magazine concept.
Holly Wright has been commissioned to create a new magazine for the 16-25 age group that will be self-financed through sales and advertising. She proposes creating a women's health and lifestyle magazine called "Impulse" targeting that demographic. It will focus not just on fashion and beauty but also mental and physical well-being. Holly believes this niche focus on both social and health topics will attract readers and advertisers. She outlines plans for content, design, costs, personnel, advertising rates, and expects the first issue will turn a profit.
Holly Wright has been commissioned to create a new magazine or newspaper product for the Northern Echo that must be self-financed through sales or advertising and targeted towards 16-25 year olds. She has decided to create a women's health and lifestyle magazine called Impulse aimed at this audience. Her financial plan estimates total expenditures of £4,111 and total income of £14,400 through advertising sales of £5,400 and estimated magazine sales income of £9,000, resulting in a net profit of £10,298.
Holly Wright has been commissioned to create a new magazine or newspaper product for the Northern Echo that is self-financed through sales and advertising and targets the 16-25 age group. She has created a women's health and lifestyle magazine called Impulse aimed at this audience. Her financial plan estimates total costs of £4,111 which will be covered by predicted advertising sales of £5,400 and estimated magazine sales income of £7,200, resulting in an expected net profit of £10,298.
You have been commissioned to create a new magazine for the Northern Echo targeted at 16-25 year olds. The magazine must be self-financing through sales and advertising. You propose creating a dance magazine called "Dance Jargon" aimed at female ABC1 16-25 year olds interested in dancing. It will contain articles on dance tips, nutrition, and profiles. You provide details on designs, costs, and plan to earn income through a cover price of £2 and advertisements. Market research shows the magazine concept is viable. The net predicted income is £2,974.51.
How does your media product represent particular social question 23qureshisohail68
This document describes the target audience for a magazine about indie music. The target audience is working class individuals ages 16-25 who enjoy indie music, playing instruments, attending concerts, and buying clothes and music. Graphics and design elements throughout the magazine, such as photos of casually dressed musicians, bold typography, and trendy fonts, are intended to appeal to this target demographic. Pull quotes, posters, and an eclectic color scheme are used to engage younger readers.
How does your media product represent particular social question 23qureshisohail68
This document describes the target audience for a magazine about indie music. The target audience is working class individuals ages 16-25 who enjoy indie music, playing instruments, attending concerts, and buying clothes and music. Graphics and design elements throughout the magazine, such as photos of casually dressed musicians, bold typography, and trendy fonts, are intended to appeal to this target demographic. Pull quotes, posters, and an experimental color scheme are used to engage younger readers.
Ryan Mercer has been commissioned by the Northern Echo to create an alternative music magazine targeted towards 16-25 year olds. He has researched the genre and developed mockups to test designs. The proposed name of the magazine is "Yuck" and it will focus on unheard bands and unusual topics not typically covered in other music magazines. Mercer has outlined the magazine contents, costs for printing and personnel. He estimates the magazine will make a net profit of £6,344.60 through sales and one-third page advertisements.
Preliminary Task and Planning & Researchsewayne1254
Sean Wayne created a front cover and contents page for a music magazine as a preliminary task. For the front cover, he added elements like the masthead, background colors, title, main image, articles and social media links. For the contents page, he included the masthead, editorial, article titles and summaries, and thumbnail images. He made minor corrections like making the signature bolder and changing some wording for clarity. In his research log, Sean analyzed the genres, target audiences, and unique selling points of established magazines like Q and Classic Rock to inform his own music magazine project.
Preliminary Task and Planning & Researchsewayne1254
Sean Wayne created a front cover and contents page for a music magazine as a preliminary task. For the front cover, he added elements like the masthead, background colors, title, main image, articles and social media links. For the contents page, he included the masthead, editorial, article titles and summaries, and thumbnail images. He made minor corrections like making the signature bolder and changing some wording for clarity. In his research log, Sean analyzed the genres, target audiences, and unique selling points of established magazines like Q and Classic Rock to inform his own music magazine project.
Unit 13 - LO 2 - Be able to generate ideas for an original print-based media ...andyp0810
Andy Patterson is a candidate with candidate number 4113 at St. Andrew's Catholic School with center number 64135. The document outlines Andy's PowerPoint presentation for a proposed music magazine called "Music 4 the Mind" targeted at teenagers and young adults. The presentation includes sections on mood boards, mind maps, graphic layouts, flat plans, photography plans, font styles, magazines for inspiration, hand-drawn drafts, and targeting the intended audience.
The document outlines a magazine pitch for a new technology and entertainment magazine targeted at males aged 16-24. The magazine will cover topics like music, film, TV and games. It will fill a gap by covering multiple technology topics rather than focusing on just one. The magazine must be financially self-sufficient through advertising and sales. Constraints include getting permission to feature children and ensuring accuracy and non-discrimination in content. Sample layouts and a financial plan are presented, with projected profits of £26,327.
Olivia Lynch created a music magazine called A Major for a school media project. She did research on existing music magazines like NME and Rocksound to understand conventions. She surveyed her target audience of 16-30 year olds interested in funk/alternative music to determine design elements. Based on the survey results, she chose a grey/white/blue color scheme and friendly tone. Olivia designed the cover, contents page, and spreads on Photoshop. She priced the magazine at £2.70 with a free CD to attract buyers between the prices of her competitors NME and Rocksound.
Tariq Jamal is pitching a new classical music magazine called "Choral" to Mr. Crafts. The magazine will focus on promoting classical music events and news. Tariq discusses plans for the magazine's branding, target audience, budget, and production timeline. Mr. Crafts provides feedback that prompts Tariq to make changes to improve the front cover and magazine layouts. Tariq concludes that the feedback from this pitch will help strengthen the development and planning of future issues.
This proposal outlines a student's plan to create a fanzine called "EXPOSE Magazine" about the downsides of the music industry. The target audience is music enthusiasts aged 16-24. The student will use Photoshop skills developed in previous projects to design the fanzine's cover, layouts, and edit images. Over three weeks, the student will write articles, conduct an interview with an independent artist, and design the front cover, back cover, contents pages, and interior pages. Each week they will reflect on their progress. To evaluate the finished fanzine, the student will analyze its features, get feedback from the target audience, and reflect on what they learned for future projects.
A music magazine called Repeat has been designed to meet the brief of being self-financed through sales and advertising while targeting the 16-25 age group. Repeat will promote local music artists, bands, venues, and events in the North East of England. It will have a budget-friendly price of £2 and will distribute 10,000 copies per issue. The magazine is projected to turn a net profit of £7,262.20 through sales revenue of £20,000 and advertising income of £8,500, after expenditures for printing, personnel, equipment, and distribution fees are deducted.
This document summarizes a student's media studies portfolio project to create a gospel music magazine. It discusses the target audience as students aged 16-19, with a focus on black culture. It describes considering elements like music, college life and competitions that would appeal to the audience. The student learned basic skills in Adobe Photoshop and InDesign like cropping and formatting text. Feedback noted the cover and contents page could be improved, and the student needs to improve their understanding of the software programs. Examples of research magazines and draft covers, contents pages and spreads are included, with descriptions of how the elements were redesigned based on the feedback.
The document describes how the first draft of a magazine cover and layout represents a target audience of "niche alts" or alternative music fans. Specifically:
- The cover features an artist wearing a t-shirt of an underground icon to appeal to indie fans who value connections to lesser-known artists.
- A black, white, and red color scheme matches the grunge/rock genre. Limited text avoids overwhelming readers from the younger generation.
- Photos give an impression of live performances and "festival vibes" that appeal to fans of the alternative music scene.
- Consistent bold colors and imagery portray the rebelliousness valued by the target group, while still looking relatable
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
2. MY BRIEF
“You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through
sales or advertising. You must also produce
your magazine for a specified audience
segment within the 16 to 25 age group “
3. Meeting the brief
I have created an art culture magazine for 16 –
25 year olds.
• Suitable for the ABC1 audience of the Northern E.
(specifically A/B category)
• 16 – 25 year olds
• Ensured that there’s a gap in the market – no
combined genre high quality local arts magazines
• It is commercially viable
• It is self financed through sales and advertising
4. Client constraints
With the N/E as my client, I will have to be
aware of…
• Specified T/A (16 – 25)
• Local T/A
• The Northern Echo has high production and
editorial values
• Distribution numbers
• Production schedule
5. Audience profile
PRIMARY AUDIENCE
ü Creative tribe
ü Age 16 – 25
ü Mixed gender (50/50)
ü A/B socioeconomic status
ü Good income – educated
T/A
ü Affordable £3.00
Audience interests:
Ø YOUTUBE, FACEBOOK, CONVERSE, URBAN OUTFITTERS,
comedy films
Ø CONTEMPORARY ART, MUSIC, THE CINEMA, PHOTOGRAPHY
6. Audience appeal
Article
Ø non-gender specific
colours: Bold modern
Ø Creative articles e.g.
street art
Ø Powerful, image-heavy
Audience APPEAL
COLOUR
ARTICLE
IMAGERY
7. SECONDARY AUDIENCE
ü Northern Echo readers
ü The general public
Must be aware of:
ü Taboo language
ü Offensive content (to other tribes, religions
or ethnicities)
8. MY USP
ü It is a personal area of interest – this will come
across in my content
ü It provides broad content about a wide range of
the arts
ü Specifically N/E based content.
ü For a young target audience.
ü There are no high-quality art culture
magazines based in the N/E.
9. The name…
= Perspective
- Literal meaning: an attitude towards something, a point
of view
- Acronym intrigues + brands
- Connotes observance + thoughtfulness
- Related to genre
- Complex word for T.A.
10. //MY AIMS
- To be informative about art culture in the local area
- To provide a wide range of content to suit creative T/A
- To provide obscure new content to suit T/A
- To provide a high quality product
11. THINGS to consider
The PCC - a body who deals with complaints
from the general public about magazine content
and newspapers). I must be aware of these 16
codes.
I have created 5 golden rules that I must
follow to ensure that I do not break any of the
codes.
12. THINGS to consider
1. I will get permission for every photograph I take outside of
college grounds – Article 1 2
2. I will ensure that all of the information I collect is accurate
– Article 1 2
3. I will ensure that I will respect the privacy of people by
only taking permitted photographs and including permitted
information – Article 1, 2, 3
4. I will ensure that I do not engage in harassment or
persistent pursuit of a person I want for my articles – Article
3 (interview)
5. I will make sure that any young person will not be
interviewed about any personal information – Article 3
(interview)
14. GENRE RESEARCh
- Abstract/expressive
image
- 3-colour rule
- Subtly placed sell
lines
- Complex language
connotes educated
T/A
- Simplistic layout
- Urban sans serif
font
- Reliance on
imagery rather
than language to
attract attention
//How
this
affected
my
design
Ø Reliance
on
imagery
Ø Complex
language
usage
Ø Simplis4c
layouts
Ø Branding
is
key
16. articles
Front cover
Image ~ One image, high
contrast, black and white
Layout ~ Highlighted sell
lines, line orientation, branding
Colours ~ Limited colour
scheme, one colour for
background
Front cover image
17. articles
Contents page
Imagery ~ Semi-transparent
box, multi-layered appearance,
vibrant colours
Layout ~ graffiti wall
photograph, highlighted
features and regulars, branding
Fonts ~ serif sans serif
Colours ~ black and white,
highlighted features regulars
in primary colours, colour from
image
18. articles
//Informative article about street
art in newcastle location ‘hoults
yard’
//Article 1:
Hoult! Who goes there?
Imagery ~ One large, 3 small,
covers full page, dramatic, high
contrast, literal
Layout ~ 1 page image, 1 text,
line orientated, highlighted
Fonts ~ Serif article, bold,
modern sans serif,
Colours ~ White text, dark
grey/black background
19. articles
//Informative article about the
HISTORY OF THE O2 ACADEMY in
newcastle
//Article 2:
O2 Academy: NEWCASTLE
Imagery ~ 60:40 ratio, inside,
outside, low angled, atmospheric,
large small, active
Layout ~ busy, image-heavy
Fonts ~ Bold, modern, serif, sans
serif
Colour ~ black background,
white lines, bright orange boxes,
bold, bright
20. articles
//Article 3
INTERVIEW: Highlands
(band)
Imagery ~ main image, guitarist,
dramatic lighting
Layout ~ unusual layout, line
orientated
Fonts ~ serif, sans serif, bold,
urban, modern
Colours ~ white background,
black lines – COLOUR WILL
COME FROM THE IMAGES
Page No. feature~ branding
//INTERVIEW WITH GUITARIST FROM A
LOCAL UP-COMING BAND ‘HIGHLANDS’
21. Mock ups
feedback
I did two focus groups with two groups of people in
my target audience to find out which of my
magazines layouts and articles was the most
successful.
23. Mock Up 1
//Positive
- Branding
- Creative layout
- Good aesthetic
features
- Powerful imagery
- Font choice
- “Looks like an art
magazine”
- Colour choice
- Good amount of text
//Negative
- Too much contrast
between pages
- Too many colours
(remove the red)
“Looks like an art
magazine”
24. Mock up 2
https://www.facebook.com/
WarehouseNewcastle
http://www.unit-44.
com
http://www.houltsyard.
co.uk/
PAGE.0 1
buildings. There are over ten walls now in this outdoor exhibi-
3(.-1$ 3$#!82.,$.%3'$6.1+#=2-$23 13(232(-+4#(-.
$+(4, -#'(+(/4,! -.2-$+$2'$/1.)$32
, 22(5$2 +$/($$2 1$2 33$1$# 1.4-#.4+32 1# -#
$73$-#(-%413'$1(-3.42$!41-$$-$1 3(.-1$
“We write our own rules here and nothing is out of the
question, installations, over sized works, through the night
+##!# $!
%# !!# # $
$$(
#!
1$'.42$
(2 5$-4$42$#%.1 '4$5 1($38.%#(%%$1$-3
,42( 13 -#+,$5$-32(3' / (383.'.+#4/3.
/$./+$(3(22/ (.42 -#14$#3'$/$1%$3/+ $3.1$.1#
,42(5(#$..1'.+# ('$1$ 1$ '.23.%#(%%$1$-3 13(23(
4+341 + -#,42( +$5$-326'('3 *$/+ $'$1$3'1.4'.43
3'$8$ 1(-+4#(-'(-#( 3 1$'.42$
$181$$-3+8
1.*#4. ++$18(142 +. +! -#.-3'$!1(-*.%, *(-(3
!(1$.1#$#3'$(1+ 3$23(- 1$'.42$
oults Yard – the urban, underground art scene
%!!!+$#!%
%! Built for its re-
-.6-$#8-$2(#$/.33$18 +(-23'$.4+3% ,(+8
!.4'33'$ 1$ -#42$#3'$!42(-$222/ $%.123.1 $ -#
1$,.5 +24-3(+
3(32/$ *3'$ 1$ $,/+.8$#.5$1
23 %%.-3'$2(3$'$ 1$ ' 2!$$-1$$-3+81$5(3 +(9$#6(3'
'(23.1(!4(+#(-2! *(- 3(.-24' 2 +(-34#(.2'$
+#.1$ -#'$.(+$1.42$
Now, there are over 100 businesses and 500 professionals on
site,(-+4#(-+,/1.#4$12 13(232 -#% 2'(.-#$2(--
$12.4+32 1#1$4+ 1+8'.+#2$5$-32%1.,2$++.43 1$'.42$
/ 13($2 -#+(5$,42(3.24,,$1! 1!$04$2 -# 13$7'(!(-
3(.-2'$1$ 1$/+$-38.%/+ $23.1 ! !(3$3.$ 3(-+4#(-
'$1$$1 #$+4-8.14,!$1+ -#1,21'$ # +.-3.
3'$/./4+ 1+.*.6$1 %:2(34 3$#(- 1$23.1$#.1(- +
26. *# %
!!# !#!
“We write our own rules here and nothing is out of the question, installa-tions,
over sized works, through the night perfecting and !ne tuning. It all
culminates in our events which pull people from across the country to our
creative hive of activity”.
Unit 44
Coming up IN NEWCASTLE
ART FLOW - BALTIC
(24TH OCT - 2ND NOV)
Hoults
Yard
u44. ///Unit 44 - ‘e White Walls’ Project
/ / / W e d e l v e i n t o N e w c a s t l e t o f i n d y o u t h e l a t -
e s t c r e a t i v e h o t - s p o t .
S i t u a t e d j u s t 5 m i n u t e s w a l k f r o m t h e c i t y c E N -
t r e , i s u n d e r g o u n d a r t s s c e n e , H o u l t s Y a r d / N . E .
i s s u e
01
02
03
04
27. Mock Up 2 feedback
//Positives
- Consistent colours
– pleasing to the
eye
- Good orange and
yellow boxes
- Good titles
- Good amount of
text
https://www.facebook.com/
WarehouseNewcastle
http://www.unit-44.
com
http://www.houltsyard.
co.uk/
PAGE.0 1
buildings. There are over ten walls now in this outdoor exhibi-
3(.-1$ 3$#!82.,$.%3'$6.1+#=2-$23 13(232(-+4#(-.
$+(4, -#'(+(/4,! -.2-$+$2'$/1.)$32
, 22(5$2 +$/($$2 1$2 33$1$# 1.4-#.4+32 1# -#
$73$-#(-%413'$1(-3.42$!41-$$-$1 3(.-1$
“We write our own rules here and nothing is out of the
question, installations, over sized works, through the night
+##!# $!
%# !!# # $
$$(
#!
1$'.42$
(2 5$-4$42$#%.1 '4$5 1($38.%#(%%$1$-3
,42( 13 -#+,$5$-32(3' / (383.'.+#4/3.
/$./+$(3(22/ (.42 -#14$#3'$/$1%$3/+ $3.1$.1#
,42(5(#$..1'.+# ('$1$ 1$ '.23.%#(%%$1$-3 13(23(
4+341 + -#,42( +$5$-326'('3 *$/+ $'$1$3'1.4'.43
3'$8$ 1(-+4#(-'(-#( 3 1$'.42$
$181$$-3+8
1.*#4. ++$18(142 +. +! -#.-3'$!1(-*.%, *(-(3
!(1$.1#$#3'$(1+ 3$23(- 1$'.42$
oults Yard – the urban, underground art scene
%!!!+$#!%
%! Built for its re-
-.6-$#8-$2(#$/.33$18 +(-23'$.4+3% ,(+8
!.4'33'$ 1$ -#42$#3'$!42(-$222/ $%.123.1 $ -#
1$,.5 +24-3(+
3(32/$ *3'$ 1$ $,/+.8$#.5$1
23 %%.-3'$2(3$'$ 1$ ' 2!$$-1$$-3+81$5(3 +(9$#6(3'
'(23.1(!4(+#(-2! *(- 3(.-24' 2 +(-34#(.2'$
+#.1$ -#'$.(+$1.42$
Now, there are over 100 businesses and 500 professionals on
site,(-+4#(-+,/1.#4$12 13(232 -#% 2'(.-#$2(--
$12.4+32 1#1$4+ 1+8'.+#2$5$-32%1.,2$++.43 1$'.42$
/ 13($2 -#+(5$,42(3.24,,$1! 1!$04$2 -# 13$7'(!(-
3(.-2'$1$ 1$/+$-38.%/+ $23.1 ! !(3$3.$ 3(-+4#(-
'$1$$1 #$+4-8.14,!$1+ -#1,21'$ # +.-3.
3'$/./4+ 1+.*.6$1 %:2(34 3$#(- 1$23.1$#.1(- +
29. *# %
!!# !#!
“We write our own rules here and nothing is out of the question, installa-tions,
over sized works, through the night perfecting and !ne tuning. It all
culminates in our events which pull people from across the country to our
creative hive of activity”.
Unit 44
Coming up IN NEWCASTLE
ART FLOW - BALTIC
(24TH OCT - 2ND NOV)
Hoults
Yard
u44. ///Unit 44 - ‘e White Walls’ Project
/ / / W e d e l v e i n t o N e w c a s t l e t o f i n d y o u t h e l a t -
e s t c r e a t i v e h o t - s p o t .
S i t u a t e d j u s t 5 m i n u t e s w a l k f r o m t h e c i t y c E N -
t r e , i s u n d e r g o u n d a r t s s c e n e , H o u l t s Y a r d / N . E .
i s s u e
01
02
03
04
//Negatives
- Too simple/basic
- Boring colour
schemes
- Doesn't’t have
branding
30. PREFERRED MOCK UP
ü More branding
ü More powerful
layout
ü Better columns/
amount of text
31. content
//features
Hoult! Who goes there? – An
article about an underground street art scene of
Newcastle.
O2 Academy – An article about
Newcastle’s well-known music venue, the O2
Academy.
//regulars
Interview – Music interview with
guitarist from N/E band Highlands
32. CONCLUSION
ü 16 pages
ü Paper size – A4
ü Paper type – gloss
ü Price - £3.00
ü 1/3 advertisements
ü Distributes 9,000 copies
ü Distributor – COMAG
~ Specializes in premium-priced publications and
they are a well known distributor.
33. Printing costs
9,000 copies
16 pages
High quality paper
Matt – outer
Gloss - inner
34. PERSONNEL RATES
Personnel
Rates
Photographers
£30
Researchers
£25
Ligh4ng
assistants
£25
Graphic
designers
£30
Layout
ar4sts
£15
Journalists
£35
Rates
found
through
internet
research
41. MY BRIEF
“You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through
sales or advertising. You must also produce
your magazine for a specified audience
segment within the 16 to 25 age group “