The document provides information about the media group Dench Productions and their thriller film project called "The Daedalus Project". The group is composed of three students - Woj, Marcus, and Freddie. They were inspired by films like American Gangster and Shifty. The story follows a middle-class man named Zach Moore who gets involved in the drug trade and sees the downsides of that lifestyle. The group plans to market the film cheaply online and at festivals to appeal to younger audiences. Their goal is to challenge stereotypes about crime only affecting certain demographics.

1. Pitch:
The Daedalus
Project
Dench Productions:
FreddieMediaStudies, MarcusMedia, WojMed
ia.

2. A bit about us:
 We are a AS Media group composed of three people: Woj, Marcus and
Freddie. We are working on a thriller film titled, ‘The Daedalus Project’.
 The name ‘Dench’ stems from Lethal Bizzle the rapper, who adapted the
word as a positive thing. Which we took on as part of our group.
 We came up with the idea for ‘The Daedalus Project’ after being inspired
by various films such as American Gangster, and films such as shifty.
 Now let us tell you a bit more about our opening…

3.  The story centres around Zach Moore, a rather middle class young man
who goes through a difficult time in life, forcing him into the drug trade.
 As he becomes deeply involved in the drug world, he begins to realise that
the glamour of making fast money is not all that it seems to be.
 We follow Zach’s story into self destruction, as he faces issues previously
associated with the lower class citizens.
 The film sets out to prove that crime has no prejudice.
 We witness Zach getting beaten, shot at, and threatened… but will his life
turn around?

4. Financial Prospect
 We plan to use a lot of cheap marketing such as the internet and posters in order
to advertise our film.
 A Facebook Page and a Twitter account have been set up in order to get our film
out to a younger audience. By heavily focusing on the idea of synergy we could
release a track from our film to help boost sales. Many people would listen to the
track and possibly go to watch the film. Furthermore the track could lead the
audience into watching the film.
 We plan to begin distributing the film to a wider audience by displaying it at
various high profile film festivals such as festivals in Edinburgh and Toronto.
 We also plan to use our marketing campaign in order to boost DVD and Blu-Ray
sales, which would increase our revenue.

5. Genre & Relations
 The genre of ‘The Daedalus Project’ is a
thriller with a very strong crime orientated
story.
 Some examples that we can relate to would
be films such as these as in ‘GBH’ and
‘Parker’ present the story of good guy gone
bad and his journey back to the right path.
 ‘Offender’ and ‘Shifty’ focus heavily on the
everyday life's of young criminals and the
descent into crime.
 Due to the success of films such as
‘Kidulthood’, we believe that there is a large
market for films of this type.

6. Unique Selling Point (USP)
We believe our Unique Selling Point is the fact that we have tried to break
away from the stereotypes surrounding the crime in the film industry. It is
often stereotyped that crime is for the lower- class, usually centred around
people of an Afro Caribbean descent. ‘The Daedalus Project’, centres around a
middle-class white teenager who becomes part of the criminal/drug world;
challenging stereotypes can often be considered controversial within the film
industry, however we think our project can successfully make revenue because
our plot is our of the ordinary, which is often considered interesting.

7. Locations
Zach’s temporary home/residence. Filmed at Marcus Steedman's house. The
location costs no money to rent therefore as a production company save a
large sum of money.
The outside of Zach’s home/residence. Filmed at the Estate of Marcus
Steedman.

8. Crew
Wojtek Wiatrowski: Focuses mainly on the camera work and directing of the
scenes.
Marcus Steedman: Editing and organisation of the film has been taken on by
Marcus as he knows most about the editing process.
Freddie Russell: Freddie has the role of editing along with Marcus and
organising everything to do with our production; a role similar to that of a
manager.

9. SOUND
In the film, we plan to use music relating to the thriller genre, in order to build suspense and
intrigue within our audience. Initially we planned to use diegetic sounds such as footsteps and
creeks from around the location. However, the issue with that would be the lack of suspense that
would be created, whereas the use of music would allow us to alter the tempo of the opening.
The wide range of music that we can use will give us options regarding the pace and theme of the
film. For example, if we were to use contrapuntal music; the perception of ‘The Deadalus Project’.
The wide variety of options is something we are looking for in terms of production, hence why we
are planning to go down the music route.

10. Props, Costume & Mise En Scene
The amount of props that we use for the production is minimalistic hence why
a large budget is not necessary. The Mise En Scene involves a messy house
and an estate, both of which are within our rage.
Prop List:
• Fake Drugs
• Mobile Phone
• Duffle bag
• Costumes
• Bath
• Tap

11. Target Audience
We are aiming our film at the 16-25 years old
audience. They mainly consist of the urban
youth and the ‘hipster’ community. We believe
that this is the right audience for our film as the
theme of teenage crime and danger is very
popular amongst the youth at this current
moment, however it is not considered
‘mainstream’ which is very appealing to the
hipster community. In addition most teenage
crime thrillers are based around the AfricanCaribbean community, whereas our challenges
that.