Pitch
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The document outlines a pitch for a new magazine targeted at students aged 16-25 in County Durham and Teesside. The proposed magazine, called "Local Student Magazine", would cover local events, cafe and bar reviews, and music scenes, combined with content related to student life. Market research was conducted to identify the target audience and appropriate magazine style and layout. A financial plan is presented estimating costs of £10,012, income of £13,200 from advertising, resulting in a profit of £3,188.
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- Gender-neutral colors like black, white, and grey are used to appeal to all genders by avoiding stereotypical colors like pink and blue.
- With a low price of £2.60, the magazine aims to be accessible to people across all socioeconomic classes.
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The document discusses the intended audience for a media product called "SONIC" magazine. The key points are:
- The primary target audience is 16-24 year olds, who the models and artists featured in the magazine also appeal to.
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Final case study
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This document provides a summary of a proposed magazine about music festivals. It outlines the purpose and content of the magazine which is to inform readers about upcoming festivals in Herts and provide tips. The target audience is 16-25 year olds who enjoy music. It details the personnel, equipment, and budget needed for production. The magazine will be distributed at festivals and marketed through social media. It aims to be affordable and include giveaways like festival tickets.
First media presentation
The magazine proposal outlines a new magazine focused on showcasing up-and-coming alternative musicians aged 16-25 in North London. The magazine will include interviews and profiles of new local artists, as well as information on influential established artists in the genre. The target audience is males aged 15-24 from working-class backgrounds. The magazine will be distributed in North London newsagents and promoted on social media platforms popular with teens.
Pitch done
The document provides details for creating a new magazine targeted at people aged 16-25. It outlines that the magazine must be self-financed through advertising or sales. The proposed magazine concept is for an alternative culture magazine called "Scout" that would cover topics in art, music, fashion and events that appeal to younger audiences. Research was conducted on genre conventions and mockups were created and feedback was gathered from the target demographic.
Herts hip hop magazine final
The document outlines a plan for a new hip hop magazine called "Herts Hip Hop". It discusses the purpose of entertaining and informing readers about music events and artists. The main competitors are other hip hop magazines. The target audience is 18-35 year olds, mostly women. Content will include interviews, reviews of festivals and shows, and discussions of the music scene. Distribution will take place in stores and online, with marketing through social media. Personnel needed include a photographer, editor, and social media manager.
Research and planning media
The document discusses planning for a music magazine focused on dance genres like house and Dutch house for an audience of 19-24 year olds. Research was conducted through surveys and competitor analysis to determine the target market and appropriate content, which will include interviews, festival information, and profiles of popular artists. The magazine will be called PULSE and cost £3.99 in both digital and print formats.
Pitch
The document outlines a proposal for a new art and culture magazine called "Perspective" targeted towards 16-25 year olds in the Northern Echo region. It describes meeting the client brief of producing a self-financed magazine for that age group. Details provided include the intended audience profile, magazine content including sample articles, mockups, feedback from focus groups, budget considerations, personnel rates, advertising rates, predicted sales income, and expenditure. The proposal shows how the magazine would be commercially viable and self-sustaining through advertising revenue and magazine sales.
Media pitchh
The document outlines a proposal for a new magazine called LN targeting 16-24 year olds. It would be a hybrid of music and fashion content given away free as a supplement with the Northern Echo newspaper. The magazine aims to fill a gap in the local market for a high quality publication appealing to young readers. Research was conducted on the target audience and genre. Sample layouts and article topics were proposed. Advertising would financially support the independent magazine by selling advertisement space in the publication. An analysis of expenses, income, distribution and viability was provided, arguing the proposal meets the goals of being self-financed and appealing to the target age range.
Magazine pitch!
Lucy Fitzsimmons is pitching a monthly magazine aimed at teenagers aged 15-18 who enjoy indie/alternative music and discovering new, unknown bands. The magazine, tentatively titled "Alternative" magazine, will feature interviews with up-and-coming artists, provide information about lesser known bands, and include codes in each issue that can be redeemed for iTunes credit when collected. The magazine will retail for £1.50-2.00 and be distributed in supermarkets, newsagents, and other magazine outlets.
Pop Mayhem Original
The document proposes a new pop music magazine called "Pop Mayhem" aimed at teenagers in North London. The magazine would be published monthly with both print and online versions. It would cover new pop music, interviews with celebrities, reviews of songs/artists, and information about music festivals and concerts in the area. The target audience is teenagers aged 15-19 who are interested in following pop music trends. The magazine hopes to become the most successful pop music publication in North London.
Pitch5
The document outlines a proposal for an indie lifestyle magazine targeted at 16-24 year old females from socioeconomic groups D, C2, C1, and B. Research was conducted to identify the target audience and gap in the market. The proposed magazine would feature fashion, music, and festival content with colorful mockups provided as examples. A financial overview projected the first issue would make a profit of £16,860.50 after costs. In concluding, the proposal addresses how the brief requirements were met by creating an appealing magazine without offensive content.
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Pitch
- 2. My Client: The Northern Echo I have been commissioned by you to produce a new magazine or newspaper product. my product could be in any style or genre (lifestyle mag, music mag and so on) but it must be self financed through sales or advertising. I must also produce my magazine for a specified audience segment within the 16 to 25 age group. To meet the Northern Echo‟s needs I have... • Created a commercially viable magazine that does not add extra financial strain to the company. • Identified a gap in the market where this magazine can be successful. • Undertaken in-depth audience research to ensure this magazine is appealing to my chosen demographic within the 16 – 25 age range. • And I am aware of my proximity to my audience meaning my stories will reflect this.
- 3. My Audience: Indie Students Sex - Both Genders Age - 16-21 Status - At college or university Location – County Durham and Teesside Style - „Leading Alternatives‟
- 4. My Genre: Local Student Magazine Local events! Local cafe and bar reviews! Local Music Scene! ...All combined with student matters!
- 5. My Genre research: Continued Masthead Skyline Sell lines Main sell line Puffs Necessary Base line info
- 6. My Genre research: Layout
- 7. My Idea: Contents Content: • Student matters – “Plan of Attack” “Background Noise” • Local events – “The Diary” • Local reviews – “Top Ten Cafés” “Lets get messy” • Music – “ The Silence make a noise abroad” “ Festival Survival guide”
- 8. My Ideas: experimentation • The “Interesting” and ”edgy” fonts. • The large picture • The Question and Answer format • The insert quotes
- 9. My Final Ideas: flat plans
- 10. My Final Ideas: Fonts
- 11. Commercial Viability Costs: £10,012 Income: £13,200 Profit: £3,188 Rates: Double page spread: £1100 Full page: £550 Half page: £330 Quarter page: £165 Eighth page: £82 Cover positions: Outside back: £825 Inside Front: £770 Inside Back: £715
- 13. Thank You for listening to my pitch for ...