This document provides information about an online presentation on content creation and aggregation using Yahoo Pipes. It encourages attendees to sign up for upcoming paid classes, purchase software and services from the presenter, and hire the presenter as a consultant. It promotes the presenter's investigative tools and trainings while noting they are for educational purposes only.

1. It’s all about CONTENT!
Joe Seanor

2. Notice
• This information is presented for
EDUCATIONAL PURPOSES ONLY!
• The information provided is not guaranteed in
any way, shape or for, implied or said to
provide you additional income.
• All information is for your use only, and for
you to work on to increase the income for
your business.
• There is no certification for this FREE course.
Copyright 2010 PIM LLC 2

3. Housekeeping
• All phones are muted during the call
• There is a chat function where you can ask me
questions that I will be answering during the
call.
• Everyone will get a copy of the slides.
• If you would like a copy of the recording, the
cost is $10 for shipping and handling of a DVD
with the recording and slides.
Copyright 2010 PIM LLC 3

4. Free Copy of Slides
• You can download a free copy of just the
slides from:
• http://www.piclassroom.com/free.html

5. To order a copy
• Just go to
• http://www.piclassroom.com/free.html
• And choose the video/audio recording that
you would like.
• Each will be burned to a DVD and mailed to
you.
• Recordings are playable on your PC.

6. Copyright
• All material in this presentation is Copyright,
2010 by Joseph Seanor and PIM LLC.
• Any reproduction in physical or electronic
format is not allowed without the written
permission of Joseph Seanor.
• If you wish to use this information in a
presentation of your own, or in other
materials, please contact me at:
jseanor@cibir.net
Copyright 2010 PIM LLC 6

7. Joe Seanor
• I currently hold the following certifications:
• CISSP—Certified Information Systems Security Professional
• NSA IAM—National Security Agency Information Assessment
Methodology
• CEH—Certified Ethical Hacker
• CCNA—Cisco Certified Network Associate
• CCDA—Cisco Certified Design Associate
• MET—Master Email Tracer
• Author of 17 books
• 10 years Central Intelligence Agency
• 14 years Private Investigator
• 7 Years AOL Senior Investigator for Computer Crime
Copyright 2010 PIM LLC 7

8. Coming up 11 Feb 2010
Checking a Spouses PC
• I just finished up teaching a PI on how to do this.
• I normally charge $600 for each PC, and this again
is a basic check.
• This is a basic check of a PC for signs of cheating.
• The class will teach you how to do this for a
Windows PC
• The class will also have the reports I created
• The class will also have the tools I used
• And will have step-by-step check list for you to
take with you.

9. Content??
• Why do I care about content?
• Well, in the world of Web 2.0, you have to be
adding fresh content all the time in order to
keep getting ranked, and ranked higher in the
search engines.
• This means, adding new pages, new pictures,
new videos, new blog entries, new tweets.

10. Content
• This is why I have been giving these free
classes on marketing your business on the
web.
• These new Web 2.0 sites are growing all the
time and more are being added everyday.
• But they all have one thing in common

11. You MUST add Content on a regular
basis!

12. Content
• I don’t know about you, but I do not have the
time to keep adding and adding and adding
and adding.
• I have a list of 117 Web 2.0 sites that I use if I
want to take over a market for something.
• That is a LOT of content that needs to be
written!

13. Content
• The other way, if you don’t want to write is
backlinks.
• Backlinks are links from other websites in your
same field that link to your website.
• The idea is that if others in your industry are
linking to you, then you must rate as someone
important.
• How do you get these?

14. Backlinks
• Find a competitor
• Email them for a backlink
• Beg, beg, beg
• Or pay, pay, pay

15. Or, you can use Joe’s NEW favorite
service!
• I did not make this service
• I’ve hinted at it in the past
• And FINALLY started playing more and more
with it.
• And now, I am going NUTS with it!!
• I am only scratching the surface and yet the
possibilities are endless!!

16. So, what is it already!!!

17. Drum roll please

18. Yahoo PIPES!

19. Yahoo Pipes
• This is a new service that is FREE from Yahoo
• It allows you to gather content from
ANYWHERE on the web
• ANY type of content
• And pull it into your website!

20. Yahoo Pipes
• Wait a second Joe…..
• Isn’t that RSS FEEDS??
• BOOOOOOO
• NOPE!
• Yahoo Pipes is like RSS feeds the way they
should have been done!

21. Yahoo Pipes
• Yahoo Pipes allows you to take information
from anywhere on the web, any type of
information and deliver it to your website,
web2.0 site, webpage, twitter, etc.
• But, BEST of all, it is just like Burger King!
• Delivered YOUR WAY!
• Meaning, you can filter out information, slice
and dice it and place it on your site, and it can
look different then the original information!

22. Yahoo Pipes
• Why is this important?
• Well, there is a HUGE debate on the web
about “duplicate content”
• This means if you just copy a store and put it
on your website, or take a RSS feed and put it
on your website, Google says “Hey, I’ve seen
that before! No ranking for you on this page
today!”

23. Yahoo Pipes
• But, with Yahoo Pipes, you can take that exact
same RSS feed.
• Filter it and slice it, and then put it on your
website.
• And Google will see something similar, not
duplicate! You could even do a bit more and
make it unique!

24. Yahoo Pipes
• Now Joe, this sounds all great
• But, I don’t have the money to hire anyone to
set this up for me, I’m not a programmer like
you.
• Do you have a service I can buy from you to do
this?

25. Joe’s Yahoo Pipe Service
• DOES NOT EXIST!!!
• Why? I am going to show you how to do this
yourself!
• How? It’s a VISUAL programming language!
• HUH? That means, click on the box, drag it to
the screen and DONE!
• Lets see!

26. How do you get Yahoo Pipes?
• Easy, create a Yahoo account (FREE)
• Then go to:
• Pipes.yahoo.com
• Login with your Yahoo account
• That’s it!

27. Great pipes to search for
• IPT-1
• MySpace Security
• Facebook Security
• MySpace Hacker Twitter Feed
• Facebook Hacker Twitter Feed
• Web20 Search and Monitor
• PI People Search
• Self Promoter

28. Searching
• Yahoo Pipes even has a search function for
you.
• This will let you search the hundreds of pipes
already created.
• You will be amazed at what you will find.
• And all it takes is for you to “Clone” a copy to
your pipes page!

29. Searching
• Terms to look for:
• PI (all mine are tagged PI)
• Facebook
• People
• Mega
• MySpace
• Status
• Search

30. Best use??
• That’s up to you, but here are my thoughts
• Create a Yahoo pipe for each long tail keyword
that you are focused on for your business.
• Feed this to each of your Web2.0 sites
• If you have a lot of Web2.0 sites, you should,
then copy/clone each of the above feeds and
make a modification to each.
• Maybe number of posts, times, etc.

31. Making your Pipe Private
• Search on
• Private Yahoo Pipe
• Clone that pipe and add it to the pipe you
want private.
• That’s it!

32. Content
• Now by using this FREE service, you can have
content on every one of your websites
• This can be updated all the time, or once a day
• It can be as unique as you want as well!
• You can even use it for Investigations! By
monitoring and tracking people, brands or
things!

33. Checking a Spouses PC
• It will be taught 11 Feb 2010 from 8pm to
11pm.
• You will get a special tool that you can use to
let me remotely help you for the first few.
• http://www.piclassroom.com/check.html

34. How to be Anonymous!
• YES!!!
• I have released my software finally!!!
• Surf Anonymously 2010 is out!
• For this week only, it is $30 a copy.
• Starting next week, it will be $50 a copy
• You can purchase your copy at:
• http://www.pimall.com/surfanonymously/
• One click and you change anonymous servers around the
world!
• The list of Anonymous servers is updated daily!
• And we NEVER charge an upgrade price!
Copyright 2010 PI Mall LLC 34

35. Checking a Spouses PC
• Want to make another $500 next week?
• You need this class!
• It will be taught 11 Feb 2010 from 8pm to
11pm.
• http://www.piclassroom.com/check.html
• Don’t forget to sign up for this class!

36. Upcoming Classes
• iPhone Forensics Part 2!! 9 Feb 2010
• Check a Cheating Spouse: 11 Feb 2010
• Power Lunch: Blackberry Analysis: 9 Feb 2010
• Email Investigations 2010 9 Feb 2010
• Facebook Investigations 2010 10 Feb 2010
• You can sign up at: http://www.piclassroom.com
Copyright 2010 PI Mall LLC 36

37. Consulting with Joe
• I provide investigative and security consulting to
investigators and others in the investigative field.
• If you have a case or issues that you need help
with, please feel free to contact me.
• My rates to investigators ONLY are $50 per hour.
• Other situations can be discussed.
Copyright 2010 PI Mall LLC 37

38. FREE Classes Next Week!!!
• FREE Classes coming up!!!
• Internet Predator Tracker Lunch 8 Feb 2010
from 1pm to 2pm
• Privacy Phone --- 11 Feb 2010 1pm to 2pm!

39. Contact
• If you need to contact me
• Joe Seanor
• jseanor@piclassroom.com
• jseanor@cibir.net
• Phone: 404-202-1799 (9am to 6pm only
please!)

40. Lastly, and most Importantly!
• Buy my software!!!!!
• Surf Anonymously goes from $30 to $50
starting next week!!
• Sign up as an Affiliate with PI Mall!!
• And anytime you need to hire a consultant, I
hope you make me your first call!

41. Really, Most Importantly
• Thank you all for attending!!