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“GETTING THE MOST OUT OF
CONTENT & SOCIAL POTENTIAL
     IN DIGITAL MEDIA”


     Piotr Grządziel - Independent Consultant
    Ex Digital Officer at Grupa Żywiec (Poland)


             InteractiveMediaManager.pl
CONTENT IS THE KING
THINK & GO OUTSIDE
                    OF THE LITTLE BOX...




Source: Razorfish                      InteractiveMediaManager.pl
ATTENTION SHIFT




Source: GoViral                     InteractiveMediaManager.pl
Source: Razorfish   InteractiveMediaManager.pl
DIGITAL VS. SOCIAL STRATEGY
MAJOR DIFFERENCE
         Digital strategy                                   Social strategy
  uses digital platform to reduce costs of      creates platforms for people that help to create
marketing, acquiring and servicing consumers   new or reinforce current relationships resulting for
                                               the company in reduced costs or increased prices


             Company                                            Company
                        Facebook
              r  e
            Twitt




                                                                             InteractiveMediaManager.pl
NEW MEDIA PLANNING
    APPROACH
THE OLD SCHOOL WAY




 Idea   +   Media   =




                        InteractiveMediaManager.pl
THE OLD SCHOOL WAY
  “BIGGER BUDGET”



            Media
 Idea
        +           =




                        InteractiveMediaManager.pl
WOULD YOU LIKE TO SAVE UP TO
 60% OF YOUR MEDIA BUDGET?


  ... and get 5x better ROI on the
         existing investments?
POWER OF SOCIAL
      Consumer insight
                   CSR
       Cultural context
         Useful content        Social Gene
Relevant entertainment                           Media coverage




                   Thing
Idea       +       Event   +     WOMM        =

                                   +
                                  Media

                                                      InteractiveMediaManager.pl

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Piotr Grządziel - Getting the most out of content and social potential in digital media

  • 1. “GETTING THE MOST OUT OF CONTENT & SOCIAL POTENTIAL IN DIGITAL MEDIA” Piotr Grządziel - Independent Consultant Ex Digital Officer at Grupa Żywiec (Poland) InteractiveMediaManager.pl
  • 3. THINK & GO OUTSIDE OF THE LITTLE BOX... Source: Razorfish InteractiveMediaManager.pl
  • 4. ATTENTION SHIFT Source: GoViral InteractiveMediaManager.pl
  • 5. Source: Razorfish InteractiveMediaManager.pl
  • 7. MAJOR DIFFERENCE Digital strategy Social strategy uses digital platform to reduce costs of creates platforms for people that help to create marketing, acquiring and servicing consumers new or reinforce current relationships resulting for the company in reduced costs or increased prices Company Company Facebook r e Twitt InteractiveMediaManager.pl
  • 9. THE OLD SCHOOL WAY Idea + Media = InteractiveMediaManager.pl
  • 10. THE OLD SCHOOL WAY “BIGGER BUDGET” Media Idea + = InteractiveMediaManager.pl
  • 11. WOULD YOU LIKE TO SAVE UP TO 60% OF YOUR MEDIA BUDGET? ... and get 5x better ROI on the existing investments?
  • 12. POWER OF SOCIAL Consumer insight CSR Cultural context Useful content Social Gene Relevant entertainment Media coverage Thing Idea + Event + WOMM = + Media InteractiveMediaManager.pl