Traditional PR uses media like print and TV, while digital PR is more direct through social media and online channels. The document argues that PR should integrate both traditional and digital approaches to be most effective, as each method has limitations but together they create a powerful way to communicate with the public. An integrated PR strategy that combines awareness campaigns, crisis communications, and measuring return on investment can accelerate efforts like SEO and viral sharing. Ultimately, digital is just another communication platform that must be embraced along with traditional channels for fully optimized public relations.