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Brunner 30-Minute Power Lunch: Social Commerce

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We live in a world where we can buy things with a swipe, a hashtag, or a tweet...then share with our social networks with the click of a button. Social brands understand the importance of mobility, agility, and responsiveness. Does yours?

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Brunner 30-Minute Power Lunch: Social Commerce

  1. 1. 30 Minute Power Lunch: Social Commerce#soco101
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  3. 3. Your Server Do you want fries with that? Diane Walter Digital Strategist @walterama#soco101
  4. 4. Today’s Menu• What is social commerce?• Mobile first• Purchase pretzel• Ratings & reviews• Going vertical• Social currency• Real-time marketing#soco101
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  21. 21. A Bad Mobile Experience Can Cost You Customers#soco101 22
  22. 22. Mobile Searchers are Ready to Buy#soco101 23
  23. 23. 50% of Mobile Searches Lead to Purchase#soco101 24
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