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www.jeannineoneil.com
HowtoUseFacebookto
PromoteYourRotaryClub
Jeannine O’Neil
jeannineoneil@gmail.com
www.jeannineoneil.c...
www.jeannineoneil.com
Social Media (For Business) - What Is It?
Traditional Media
(Outbound Marketing)
Social Media
(Inbou...
www.jeannineoneil.com
Social Media (Inbound Marketing)
A way for businesses:
• To build relationships
• Get to know their ...
www.jeannineoneil.com
Social Media (Inbound Marketing)
Channel for:
• Communication
• Information
• Customer Service
• Adv...
www.jeannineoneil.com
Social Media (Inbound Marketing)
The Key to Social
Media Marketing
is Engagement.
www.jeannineoneil.com
How to drive traffic and attract people to your
website?
How will your accounts play off one another?
www.jeannineoneil.com
How to drive traffic and attract people to your
website?
Consider hooking all your accounts to your ...
www.jeannineoneil.com
Plan Your Social Media Around Your Website
www.jeannineoneil.com
Plan Your Social Media Around Your Website
www.jeannineoneil.com
www.jeannineoneil.com
Facebook
www.jeannineoneil.com
Facebook
www.jeannineoneil.com
www.jeannineoneil.com
Facebook
1. Create a Facebook Page for the your Rotary Club.
2. Setup your account.
3. Put a Faceboo...
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5. Post updates.
a) Share articles from website with website link.
b) Post pictures and videos.
c) B...
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7. After you have 30+ friends and have been posting
for a month. Look at the Insights page (analytic...
www.jeannineoneil.com
Facebook
www.jeannineoneil.com
Facebook
www.jeannineoneil.com
Don’tForget to
Connect On Social!
www.jeannineoneil.com
Jeannine O’Neil
jeannineoneil@gmail.com
www.jeannineoneil.com
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How To Use Facebook To Promote Your Rotary Club

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I recently spoke to a Rotary Club interested in growing its membership and driving traffic to their website. Here is the presentation I used in talking with them in ways to utilize Facebook, to empower members to spread the word about their organization and generate interest.

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How To Use Facebook To Promote Your Rotary Club

  1. 1. www.jeannineoneil.com HowtoUseFacebookto PromoteYourRotaryClub Jeannine O’Neil jeannineoneil@gmail.com www.jeannineoneil.com
  2. 2. www.jeannineoneil.com Social Media (For Business) - What Is It? Traditional Media (Outbound Marketing) Social Media (Inbound Marketing)
  3. 3. www.jeannineoneil.com Social Media (Inbound Marketing) A way for businesses: • To build relationships • Get to know their audience • Create conversations by talking & listening to customers.
  4. 4. www.jeannineoneil.com Social Media (Inbound Marketing) Channel for: • Communication • Information • Customer Service • Advertising/Marketing • Word of Mouth Marketing
  5. 5. www.jeannineoneil.com Social Media (Inbound Marketing) The Key to Social Media Marketing is Engagement.
  6. 6. www.jeannineoneil.com How to drive traffic and attract people to your website? How will your accounts play off one another?
  7. 7. www.jeannineoneil.com How to drive traffic and attract people to your website? Consider hooking all your accounts to your website & use your “human resources” aka your members! How will your accounts play off one another? Think about content creation.
  8. 8. www.jeannineoneil.com Plan Your Social Media Around Your Website
  9. 9. www.jeannineoneil.com Plan Your Social Media Around Your Website
  10. 10. www.jeannineoneil.com
  11. 11. www.jeannineoneil.com Facebook
  12. 12. www.jeannineoneil.com Facebook
  13. 13. www.jeannineoneil.com
  14. 14. www.jeannineoneil.com Facebook 1. Create a Facebook Page for the your Rotary Club. 2. Setup your account. 3. Put a Facebook icon on your website & any material going out of your organization. 4. Ask members to like the page and share with their friends.
  15. 15. www.jeannineoneil.com 5. Post updates. a) Share articles from website with website link. b) Post pictures and videos. c) Be engaging, ask questions. 6. Ask members to share these updates. Facebook
  16. 16. www.jeannineoneil.com 7. After you have 30+ friends and have been posting for a month. Look at the Insights page (analytics) and see what posts had the most likes, shares, comments. 8. Post more content that your audience likes to see. Facebook
  17. 17. www.jeannineoneil.com Facebook
  18. 18. www.jeannineoneil.com Facebook
  19. 19. www.jeannineoneil.com Don’tForget to Connect On Social!
  20. 20. www.jeannineoneil.com Jeannine O’Neil jeannineoneil@gmail.com www.jeannineoneil.com

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