1. Fixed Fee & Prize Coverage Solutions
for the Promotional Marketing Industry

2. Do you want to:
• Maximise your promotional impact with bigger
marketing messages?
• Get more for your budget and stand out from the
competition?
• Eliminate all your financial risk?
• Create promotional solutions that drive
consumers’ buying habits?
CREATE RISK FREE PROMOTIONS

3. A BIT ABOUT US....
• With 30 years global experience we are the world’s leading provider of
Over Redemption, Fixed Fee & Prize Coverage for games, contests and
promotions.
• Pioneer and market leader for the UK, European, US, African, Asian and
Australasian Promotional Risk Management Markets.
• Winner of the Institute of Promotional Marketing’s COGS award for Best
Risk Management Company 2013 & 2014
• As well as working with the largest A* rated insurance companies in the
world to protect your campaigns we are a registered Lloyds Broker and
authorised and regulated by the FCA.
• The bottom line? You are in safe hands!
PIMS-SCA

4. FIXED FEE insurance protects your campaign against the financial risk of too many responses
occurring than had been forecasted, plus all associated promotional costs and can
incorporate prize coverage for a complete package.
PRIZE COVERAGE creates big prize headlines for maximum impact such as the chance to win
£1million. We take on the risk that you will have a winner and when you do, we pay the
prize.
PROMOTIONAL RISK MANAGEMENT PRODUCTS

5. WHAT IS FIXED FEE?
FIXED FEE insurance protects your campaign against the financial risk of higher than
expected responses, plus all associated promotional costs and can incorporate prize
coverage for a complete packaged risk management solution.
• The one-off fee offers full protection against financial
exposure from 0-100%.
• There is no lengthy insurance claim process for the
client if a promotion over-redeems.
• The Fixed Fee can include management of all the
promotional services from start to finish.
• The Fixed Fee company co-ordinates the logistics of
multi-reward style promotions or promotions with lots

6. THE PIMS-SCA FIXED FEE
PIMS-SCA is the ONLY Fixed Fee company in the market to:
• Provide a genuine Fixed Fee Insurance product.
• Offer £10 million worth of cover to every campaign, backed by A* rated
Insurers.
• Secure promotional funds in individual client trust accounts controlled
by FCA client money rules - completely separate to the business of
PIMS-SCA.
• Guarantee pay-out of even the most substantial losses – claims are
absorbed directly by insurers, not our own balance sheet.
• PIMS-SCA commission is governed by Underwriters – no excessive
mark-ups.
• Offer an ‘Under Redemption Guarantee’ – so if the final cost is
significantly less than expected we offer a rebate up to a maximum of
40% of the remaining Fixed Fee fund.

7. FIXED FEE
ON PACK PROMOTIONS
There are a variety of mechanics to attract shoppers in-store including:-
Instant win Collector Free mail in
Our Fixed Fee covers ALL costs associated with the campaign no matter how many
redemptions including all handling and fulfilment costs where necessary.
PIMS-SCA campaigns
• Copella – Free English apple tree - collector
• Mars – 1 in 6 instant win
• McCain Smiles – Free Ladybird books – collector
• Butterkist – Win thousands of movie prizes worth £1m – instant win

8. FIXED FEE
MATCH & WIN GAME CARDS
A great mechanic to build brand awareness / recognition during a sporting event.
Consumers receive a game card in-pack or via a retailers till receipt showing the name
of a player, a specified tournament game and a prize amount. If the player scores in the
game – the consumer wins the cash amount.
As well as covering all prizes, our Fixed Fee includes researching the national team’s
scoring history, developing the prize structure, calculating the chances of winning and
allocating prize denominations for each featured player.
PIMS-SCA campaigns
• Shoprite – Laduma millions
• Export Gold – Win cash with the BlackCaps
• Carlsberg – World Cup £millions to be won
• Daily Mirror – Grand National match & win £134,000

9. FIXED FEE
CASH BACK PROMOTIONS
Give shoppers confidence in your product with a cash back promotion. Whether it is a full
cash refund or have shoppers state why they liked / disliked a product, it is a great way to
stand-out in-store. The main variations include :-
Money Back Guarantee Try Me Free Taste Challenge
Our Fixed Fee covers ALL costs associated with the campaign no matter how many
redemptions and including any handling and fulfilment costs.
PIMS-SCA campaigns
• Valspar Paint – Love your colour guarantee
• Quorn – Try me free
• Princes – Taste guarantee – Love it or your money back
• Innocent – Try me free

10. PRIZE
CONDITIONAL REBATE
A simple mechanic to drive purchase at a particular time.
Customers register their purchased product and receive a refund on their purchase if a
specific event occurs during a sporting event or tournament e.g. World Cup, Olympics,
Ryder Cup etc. This mechanics works particularly well for electrical goods such as TV’s
or related sports equipment.
Our Fixed Fee covers the costs associated with all potential refunds.
PIMS-SCA campaigns
• Epson Printers – RWC - If they win you win
• Golfsmith – If Mickelson wins the 2010 Masters all Callaway drivers purchases will be
refunded – $1m PAYOUT
• Best Buy – Buy a TV and get your money back if England win the World Cup
• Hipercor Supermarkets – Refund on TV purchases if Spain win the World Cup

11. FIXED FEE
COUPONS
Coupons are a brilliant way to increase sales and drive trial of a product. As well as
on-pack they can be incorporated into leaflets, direct mail campaigns, magazine &
newspaper campaigns and incorporated into experiential activities. The two main
forms of coupons are-
Free product Money off next purchase
Our Fixed Fee covers ALL costs associated with the redemption of the coupons.
PIMS-SCA campaigns
• Boags – You shouted for Webber now it’s out shout - Free pint coupon
• Discovery Foods – 50p MONP coupon
• Kingsmill – Free loaf at The Co-operative with the Daily Mirror
• Plenty – The Big One – 50p MONP coupon

12. e-COUPONS & e-DEMPTION
e-Demption is the online coupon solution that we designed and created to deliver and
distribute risk free coupons online. It is user friendly, fast, efficient and there is no need
for the shopper to download specialist software.
As risk specialists security is key, which is why parameters are set up to include short
validity periods, personalised coupons and download restrictions. Such measures help
control the number of coupons in the market.
Our Fixed Fee covers ALL set-up, distribution and redemption of the e-coupons (valid &
fraudulent) costs and provides tracking reports for greater customer understanding.
PIMS-SCA campaigns
• Walkers – Win a free bag
• Coca-Cola – Have a Coca-Cola on us
• Kelloggs – Free box of cereal
• Coca-Cola – Free Coke on Facebook
FIXED FEE

13. e-DEMPTION TRACKING & REPORTING
Using the bespoke Valassis smartPIN system, every coupon is personalised with a unique
identification number allowing accurate tracking of consumers engagement and
redemption behaviour.
WE CAN TRACK:
Who printed the coupon Who redeemed the coupon
Total coupons downloaded Print to redemption ratio
Total number of redemptions Location coupon was redeemed
COUPON FEATURES:
Personalised Limited validity period
Unique barcode
FIXED FEE

14. PIMS-SCA PRIZE COVERAGE
PRIZE COVERAGE creates big prize headlines for
maximum impact such as the chance to win
£1million.
We take on the risk that your promotion will have a
winner and when you do, we pay the prize.
BIGGER PRIZES = BETTER RESPONSES

15. ONLINE, DIGITAL & MOBILE PROMOTIONS & GAMES
Why not create (or ask us to) a promotional game or prediction contest for your
website or social media pages to generate excitement and data capture?
We can provide Prize Coverage to motivate players to interact and win, or Fixed Fee
to cover online instant win redemptions or all associated costs of a mobile campaign.
We have our own secure industry leading technology GameEngine™ (RNG) approved
by underwriters to securely cover Instant Win prizes into the millions.
PIMS-SCA campaigns
• Gala Bingo – Merry Millions
• Mars – Have you won a shirt?
• Lucozade Sport – Who plays wins
• McDonald’s – Win World Cup tickets every hour
PRIZE

16. LIVE MARKETING: PRIZE PAD
A simple and effective portable prize product to drive traffic or create a crowd at
a specific event – perfect for festivals, casinos, bingo halls, sport and retail events.
Based on the Apple iPad, customers touch the screen to register & play an
interactive game with immediate prize win notification.
PrizePad can collect customer data and allow client online access to the data in
real-time, with optional customer verification (PIN).
Coupled with PIMS-SCA’s Prize Coverage your activity has huge impact with the
chance to win big instantly!
PIMS-SCA campaigns
• Grosvenor Casino – £10,000 crack the Vault
• PIMS-SCA - £25,000 Dice roll
• Byron Nelson – Win a deluxe trip to the 2015 British Open golf game
PRIZE

17. LIVE MARKETING: MONEY BAGS & HIGH FIVES
PIMS-SCA’s Money Bags is an exciting finale mechanic and coupled with Prize
Coverage offers the chance to win £1million at any live customer or sales event.
We supply the secure Money Bags with prizes pre-inserted. One Money Bag
contains a Grand Prize with the remainder each offering a lower (non-insured) prize.
Contestants randomly select a bag and open it to find out if they’re a winner. If the
Grand Prize Money Bag is chosen - PIMS-SCA pays the prize.
PIMS-SCA campaigns
• TopBetta – Are you a $1million Top Tippa?
• MFI – Coutdown to a £1million
• Boost Mobile – Win $1million - PAYOUT
• Anglian Windows - £100,00 Champions Challenge
PRIZE

18. PRIZE
SPORTS SKILLS CONTESTS
Get the crowd involved in a pre-match/half-time on-pitch sports skills contest.
Participants are selected to perform a skill-based challenge – football, golf, rugby,
cricket - during the event for their chance to win a big cash prize.
Kick, putt or hit for £50,000, £100,000 or even £1,000,000 all covered by our Prize
Coverage.
PIMS-SCA campaigns
• Tetley Bitter - Rugby Kick for £1m
• Aspers Casino - $1m golf putt
• Gillette - World Cup Kick for $1m
• Carmex - $150k Half court hero basketball contest - PAYOUT

19. PIMS-SCA’S PROMOTIONAL TOOL KIT
We know the pitching process can be a fraught time for agencies which is why we offer
a free promotional marketing toolkit.
•Promotional Risk Management Helper – a handy booklet filled with hints & tips on
mechanics & response rates.
•PIMS-SCA’s Response Rate Advisor – a useful tool to give you the typical response
rates for different mechanics based on data we have collated in our 30 years to
help you determine if a specific mechanic will meet your objectives.
•Pitching Service – a free half day advisory visit.
•Extensive Online Case Study Library - 200 case studies across promotional
marketing, gaming and sport.
•Drawserver* – our Insurer approved RNG produces secure & random instant win
drawings.
* Fees apply

20. YOUR SILENT PARTNER
• We are a major behind the scenes resource and
the safest pair of hands in the Industry; a track record
and resources to guarantee your promotions well into
the millions.
• We provide expert advice and analysis on the Logistical,
Security, Fulfilment and Management elements of a
Promotional Marketing activity; trust the experts.
• As a two times COGs winner – we are the silent COG in the promotional wheel
that lets you get on with the creative ideas and campaign development while
we offer free advice and protect yet maximise your budget.
• But don’t just take our word for it - pick up the phone! Whether you need a
quote for Fixed Fee / Prize Coverage or advice on response rates or
mechanics – we are a resource to be used.
info@pims-sca.com or +44 (0)20 7255 7900.